Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the wa...

Texas Women: Their Histories, Their Lives engages current scholarship on women in Texas, the South, and the United States. It provides insights into Texas’s singular geographic position, bordering on the West and sharing a unique history with Mexico, while analyzing the ways in which Texas stories mirror a larger American narrative. The biographies and essays illustrate an uncommon diversity among Texas women, reflecting experiences ranging from those of dispossessed enslaved wome...