As of 2023, women still only make up 32% of full equity partners in private practice law firms. Business development – the people you know, your order book, and your ranking within an organization – is key to closing this gap. It might be a generalisation to say that women do business development differently to men, but it tends to hold true. Crafting successful, authentic, out-of-the-box business development strategies in a largely male-dominated profession is a challenge for many women l...

Pandemics bring the world to a standstill. All economies are based on confidence, yet during and after a pandemic, uncertainty and fear abound. The entire professional services sector the world over - which includes law firms, accounting firms, brokerages, consulting firms, etc. - are cash-based, people-centric, and relationship-driven businesses. The rapid changes to relationships - both professional and personal - caused by a pandemic are structural and deep. The definition of "business ...

Research suggests that there are gender differences in business development. Regardless of industry, women tend to develop relationships for the intrinsic value of those relationships, while men do so for the potential yield those relationships may bring. Men approach prospects with the goal of obtaining business, whilst women's goal is to build ties. A gross generalization? Maybe. But the fact is, there are still far more men in partnership and leadership roles than women, and business de...