This book offers a comprehensive and research-driven exploration of Building Information Modeling (BIM) adoption in higher education, with a specific focus on student learning behavior, educational effectiveness, and competition-based learning in the Architecture, Engineering, and Construction (AEC) sector. Combining theoretical models such as UTAUT, SCT, TAM, and TPB with large-scale empirical data from Chinese universities, the book examines how students engage with BIM education both in...