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Mostrando 1 - 7 de 7 resultados

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2020

EN

Human Resource Management in Hospitality Cases adopts a practical case-based approach to develop critical thinking and problem-solving skills in future hospitality managers. Using tried-and-tested real-life scenarios, this book thoroughly prepares hospitality students for a career in the field.Chapters are comprised of 75 short vignettes, split into nine sections that reflect and cover the primary challenges facing hospitality managers on a daily basis, including leadership credibi...

$1,221.00 MXN

2021

EN

Accessible

From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. This introductory text provides students with fundamental techniques and tools to analyse and improve operational capabilities of any hospitality organization.This book spans a breadth of topics critical to today's operations leaders. Each topic surveys key theories, frameworks, and industry examples, with additional depth a...

$1,566.00 MXN

The Foreign Language Appropriation Conundrum

Micro Realities and Macro Dynamics

2016

EN

This monograph’s title reflects the need to articulate the classroom actions and strategies of an increasingly efficient technological environment with symbolic, cultural, and political issues, namely the multi-dimensionality of affiliations, which today condition the practices of learners, teachers, tool designers, and the dissemination (or not) of languages throughout the world.Reflective testimony of a teacher who is passionate about his work, this book is also the result of res...

$1,061.00 MXN

Form, Use, Consciousness

Key topics in L2 grammar instruction With a Preface by Anthony J. Liddicoat (Professor of Applied Linguistics, University of Warwick)

2020

EN

Every language universe is both close to and far removed from our own. In a way, learning a foreign language is like not getting off at our usual stop and staying on the bus until we arrive at the terminal. The unfamiliar neighborhoods we discover are both similar to and different from what we know. Learners tackle an L2 using a variety of experiences acquired in their L1, and this new language system works as part of a network of previously existing grammar models and social categories.

$851.00 MXN

2019

EN

The L2 speaker is able to function in the target culture only when s/he is able to understand, anticipate and produce the choices that the said society makes. Being polite therefore means: knowing how to draw on the conventions of a society, taking into account the expectations of an interlocutor regarding social relations at any given point, and is based on the appropriate language register to the communication situation; being able to balance standard and non-standard features and to adj...

$758.00 MXN

2014

EN

This monograph offers an incisive analysis of how the second language learner can achieve cultural proficiency, which is more than a set of rules and facts to be memorized by rote. How can the cultural dimension be taken into account, among the many choices of instructional material and language assessment tools? Is it possible to distinguish levels of cultural competence? How can the degree of cultural proximity between the source language and the target language influence the acquisition...

$2,331.00 MXN

Hospitality Revenue Management

Concepts and Practices

2020

EN

Accessible

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who sh...

$2,752.00 MXN