Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a...

अभिनेता, निर्माता, निर्देशक आमिर खान के इतने रूप हैं कि इन्हें किसी एक पुस्तक में समेटना लगभग असंभव है। लेखक व फोटोग्राफर प्रदीप चंदा ने आमिर के कॅरियर की उस राह को समझने का दुर्गम प्रयास किया है, जिस पर चलकर वह भारतीय फिल्म कला में महत्तम योगदान देने के साथ ही बड़ी आबादी को प्रभावित करनेवाले व्यक्ति के रूप में उभरे। यह पुस्तक लेखक की ओर से उस सुपर स्टार तथा उसके पीछे के व्यक्ति को एक भेंट है। आमिर के शुरुआती दिनों से ही उनकी तसवीरें लेनेवाले फोटोग्राफर चंद ने इसमें वे शानदार तसवीरें, पेंट...

'An IAS officer's must-read anecdotal account of how official karma prevails over personal dharma.' - Y.V. Reddy, former RBI governor India is famous for Jim Corbett's tales of hunting man-eaters in the Kumaon region. Equally fascinating are the tiger hunting tales that senior bureaucrats recount, of achievements real and imagined, when they look back on their career. K. Pradeep Chandra has many stories of this kind to tell, and for those interested in the IAS, they are of immense use. Fro...

Scholarship is a multi-generational collective enterprise with a commitment to advancing knowledge, inspiring reflection, and facilitating stronger neighborhoods, cities and countries. This book explicitly adopts this lens as a recognition of the contributions of Prof. Terry Cooper to scholarship and practice, and as a mechanism to connect the past to the present and ultimately the future of scholarship in public ethics and citizen engagement. This “multi-generational” approach is designed...

This book examines applied entomology principles covering insect classification, economic importance, and pest management strategies. It studies honey bee significance, apiary management, and pollination roles alongside insect ecology principles and population dynamics. Investigation covers integrated pest management techniques incorporating cultural, biological, and chemical control methods, and includes:Comprehensive introduction to entomology covering fundamental principle...

Microbial technology plays an integral role in the biotechnology, bioengineering, biomedicine/biopharmaceuticals and agriculture sector. This book provides a detailed compendium of the methods, biotechnological routes, and processes used to investigate different aspects of microbial resources and applications. It covers the fundamental and applied aspects of microorganisms in the health, industry, agriculture and environmental sectors, reviewing subjects as varied and topical as pest contr...

This edited volume examines the challenges and solutions in the intricate landscape of Indian agriculture and global trade. It explores the historical shifts from an industry-driven to agrarian economy, followed by rapid urbanization in the latter half of the 20th century.Modern agri-business is a global phenomenon not only affected by local and regional factors but also by global policies directed by global agencies. This book focuses on problems commonly associated with the advan...

Over the last few decades, the rapid and vast development of advanced microbial bioresources and metagenomics techniques has completely transformed the field of microbial biotechnology. Our understanding of microbial diversity, evolutionary biology, and microbial interaction with their animal and plant hosts at molecular level has been revolutionized with an abundance of new research.This new volume, Advances in Microbial Biotechnology: Current Trends and Future Prospect, focuses o...