Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.Brains on Fire o...

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can s...

Love Inspired Suspense brings you four new titles for one great price, available now! Enjoy these contemporary heart-pounding tales of suspense, romance, hope and faith. This Love Inspired Suspense bundle includes Family in Hiding by Valerie Hansen, Trail of Secrets by Sandra Robbins and Double Agent by Lisa Phillips.More of the suspense you love-now Love Inspired Suspense brings you six new titles, in two convenient bund...

Let's face it: leadership is hard work. Leaders are frequently expected to create visions that will inspire creativity and ingenuity within their organizations while at the same time satisfying the expected growth and profit margins of those to whom they report. Unfortunately, this inherent balancing act often overwhelms the leader, forcing them to choose growth or profit over creativity and ingenuity to ensure that they survive to "fight another day." As a result, leaders focus on satisfy...

Confused about industrial hose? This book contains applications, specifications and supplier data that will enable you to converse on any level.How to Master Industrial Hose was written for everyone that specifies, purchases, uses or repairs industrial and hydraulic hose. Inside you'll find specifications, applications, competitive products, and a list of suppliers. Descriptions of approximately 1500 different hoses covering about 200 various applications.

What a shocker, it's late at night, and I'm standing in the middle of the street looking at the back-end of a bright green UFO. It's gently and quietly flying less than 25 feet above the road and only about 100 feet away.You're about to read my personal UFO story, a true story of what happened on June 19th, 2016. I got a very good look at this alien spacecraft that was just quietly floating down the road. I'm going to share some very interesting details that have never before told....

New Religious Movements in the 21st Century is the first volume to examine the urgent and important issues facing new religions in their political, legal and religious contexts in global perspective. With essays from prominent NRM scholars and usefully organized into four regional areas covering Western Europe, Asia, Africa, and Australia, Russia and Eastern Europe, and North and South America, as well as a concluding section on the major themes of globalization and terrorist viol...