Mostrando resultados para "ruth avidar"
Mostrando 1 - 1 de 1 resultados
El contenido para adultos es visible.
Intercultural Public Relations
Insights from the Middle East
2025
EN
Accessible
This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts. Using the Global Public Relations Framework (GPRF) as a guiding structure, the book analyzes the influence of political, economic, societal, media, activist, and organizational cultures on public relations in Israel and the United Ara...
$550.00 MXN
