"I'd buy this book just for the brilliant art direction. The writing had me laughing and crying: laughing at how true it is and crying at how true it is." – Dave Trott"Hilarious, hard-hitting and a hell of a way to learn to do better in the mess we've made of branding, marketing and advertising. Read it and weep – you will weep because you'll see yourself somewhere in all this and wish you hadn't." – Vikki RossYou know those bands that constantly reinvent themselves and str...