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Tourist Behaviour
An International Perspective
- de
- Daisy Suk-fong FungBob McKercherMojtaba ShahvaliReihaneh ShahvaliDeborah KerstetterIlenia BregoliFrancesca CerutiHelena ReisAntonia CorreiaLee McGinnisEstela Marine-RoigSalvador Anton ClavéGiacomo Del ChiappaFulvio FortezzaMarcello AtzeniMarion KarlChristine ReintingerMuhammet KesginHoma HajibabaSara DolnicarGuliz Coskun-ZambakAnita ZátoriTingting LiuMimi LiHan ShenHanjung LeeMichael CampbellStefano Dall'AglioChristopher BeagleyStephen AtkinsTonny TonnyMasahiro OgawaTaketo NaoiShoji Ijima
2016
EN
Tourist Behaviour: International Perspectives provides a collection of all consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections the book presents research including the themes of influence, motivation, choice and consumption and experience. With contributions from over 15 countries, the book presents an interdisciplinary approach of the...
$1,758.00 MXN
Market Segmentation Analysis
Understanding It, Doing It, and Making It Useful
2018
EN
This book is published open access under a CC BY 4.0 license.This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will...