While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers. Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behaviour, with timeless marketing insights. It also serves as ...

A collection of insider accounts describing the organizational impact of COVID-19In The Great Lockdown: Lessons Learned During the Pandemic from Organizations Around the Globe, expert strategists Shivaji Das, Aroop Zutshi , and Janesh Janardhanan deliver an insightful exploration of this once-in-a-lifetime event to unearth invaluable learnings for the future. Told through the experiences of CXOs at billion-dollar companies, star start-ups, and non-profits ...

‘You shouldn't be with a Chinese girl…that should be my girl,’ a man in Singapore allegedly said this to a Chinese-Indian couple as he spat towards them. In a world brimming with such prejudice and cultural tensions, a remarkable phenomenon emerges: nearly one in five marriages in the USA and Singapore are now interracial. "Rebels, Traitors, Peacemakers," explores this phenomenon through real stories of Indian-Chinese relationships, delving into the love and turmoil in such lives, where cu...

A collection of insider accounts describing the organizational impact of COVID-19.In The Great Lockdown: Lessons Learned During the Pandemic from Organizations Around the Globe, expert strategists Shivaji Das, Aroop Zutshi, and Janesh Janardhanan deliver an insightful exploration of this once-in-a-lifetime event to unearth invaluable learnings for the future. Told through the experiences of CXOs at billion-dollar companies, star start-ups, and non-profits ...