In Living Up to the Ads Simone Weil Davis examines commodity culture’s impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood—the ad man, the female consumer, and the often female advertising model or spokesperson—Davis traces the emergence of the pervasive gendering of American consumerism.Materials from advertising firms—including memos, manuals, meeting minutes...

This book argues that Simone Weil’s short life (1909–1943) is best understood as deeply invested in and engaged with the world around her, which she knew she would leave behind sooner rather than later if she took risks on the side of the oppressed. To present Weil first and foremost as a political philosopher, Benjamin Davis places her work in conversation with feminist philosophy, decolonial philosophy, and Marxism. Against the backdrop of Weil’s commitments, Davis read...