You're a C-level executive who wants to boost profits? Get more involved in pricing. A global Simon-Kucher & Partners survey of 2,700 executives showed how leaders' actions increase pricing power. They set the right objectives, drive organizational and cultural changes to support pricing, and demand accountability for pricing strategy. This book's four-step mandate will help you get started.

You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.

The most urgent management challenge of our time is to combine innovation and marketing into one unified process. Even the best marketing can't save a company that fails to innovate. On the other hand, even the most innovative ideas will flop if companies do not understand the value of their products and establish that value profitably. Combining these two functions gives you the best odds of escaping the oppressive price and competitive pressures that plague today's markets around the glo...