When you think of arts therapy, you don't often associate the practice with profit; however, ethical economic models are essential in allowing clients the most access to arts therapy services. Art therapists don't generally have formal training in economics, which can be challenging when developing their professional services. This book offers the fundamentals of micro and macro economics that apply to creating a sustainable and ethical business model that supports the development of the a...

This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the...

Das Buch informiert Sie über die zahlreichen Einsatzmöglichkeiten der Musiktherapie zur Behandlung psychischer und psychosomatischer Störungen. Neben der Darstellung verschiedener Störungsbilder bei Kindern, Jugendlichen und Erwachsenen und deren Besonderheiten, stellt das Buch praktische Aspekte der Behandlung und aktuelle Forschungsergebnisse aus Medizin und Musiktherapie vor. Sie erfahren, wie Musiktherapie den Heilungsprozess unterstützen kann und wie Ärzte und Musiktherapeuten zusamme...