"Smart and engaging . . . uses cutting-edge scientific research to show us how the few can influence the many, and how the weak can beat the strong." —Daniel Gilbert, New York Times–bestselling author of Stumbling on HappinessNo one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to yo...

Through a multi-methodology approach, Principles and Methods of Social Research, Fourth Edition covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled.Explained with updated applied examples useful to the social, behavioral, educational, and organizational sciences, the methods desc...

Digital signal processing (DSP) has been applied to a very wide range of applications. This includes voice processing, image processing, digital communications, the transfer of data over the internet, image and data compression, etc. Engineers who develop DSP applications today, and in the future, will need to address many implementation issues including mapping algorithms to computational structures, computational efficiency, power dissipation, the effects of finite precision arithmetic, ...

No one doubts the power of the majority. It makes all of the rules, and most of us are willing to go along, but what happens when you're not? What about those issues that are so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to market and sell a product or service, persuade colleagues to try out a new business plan, or simply convince your family where to go for dinner - in all of these cases you're going up against the majority. And while...

This edited volume brings together the latest research in understanding the nature, origins, and evolution of human sociability, one of the most intriguing aspects of human psychology.Sociability—our sophisticated ability to interact with others, imagine, plan, and execute interdependent behaviours—lies at the heart of our evolutionary success, and is the most important prerequisite for the development of increasingly elaborate civilizations. With contributions from internationally...

This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life. By reviewing some of the most recent achievements in applying social psychology to pressing contemporary problems, Forgas, Crano, and Fiedler convey a fundamentally optimistic message about social psychology’s achievements and prospects.The book is organized into four sections. Part I focuses on the basic issues...

Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed.The main objective of t...

Insecurity is an inevitable part of being human. Although life is insecure for every organism, humans alone are burdened by knowing that this is so. This ground-breaking volume features contributions by leading international researchers exploring the social psychology of insecurity and how existential, metaphysical, and social uncertainty influence human social behaviour.Chapters in the book investigate the psychological origins of insecurity, evolutionary theorizing about...

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.The book will appeal to social scientists interested in persuasi...

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatm...

Social psychology and politics are intricately related, and understanding how humans manage power and govern themselves is one of the key issues in psychology. This volume surveys the latest theoretical and empirical work on the social psychology of politics, featuring cutting-edge research from a stellar group of international researchers.It is organized into four main sections that deal with political attitudes and values; political communication and perceptions; social cognitive...

The recent rise of populist politics represent a major challenge for liberal democracies. This important book explores the psychological reasons for the rise of populism, featuring contributions from leading international researchers in the fields of psychology and political science.Unlike liberal democracy based on the Enlightenment values of individual freedom, autonomy and rationality, both right-wing and left-wing populism offer collectivist, autocratic formulations reminiscent...