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artículosartículo

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Incluye libros electrónicos

Incluye audiolibros

Incluye 30 horas de tiempo de escucha

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

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Dynamic Models of Advertising Competition

Open- and Closed-Loop Extensions

de Gary M. Erickson ...

Series Libro 4 - International Series in Quantitative Marketing
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of ... Leer más

$1,632 MXN

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of
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Think and Grow Rich

de Napoleon Hill ...

This is by far the best book on achieving success in life. Napolean Hill teaches the methods to build step by step not only wealth, but also how to achieve any other worthwhile goal as well.This is the best dependable philosphy of individual achievement ever presented. It is a textbook on individual achievement that came directly from the experiences of 500 of America's most successful and wealthy ... Leer más

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This is by far the best book on achieving success in life. Napolean Hill teaches the methods to build step by step not only wealth, but also how to achieve any other worthwhile goal as well.This is the best dependable philosphy of individual achievement ever presented. It is a textbook on individual achievement that came directly from the experiences of 500 of America's most successful and wealthy
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Unlocking Financial Data

A Practical Guide to Technology for Equity and Fixed Income Analysts

de Justin Pauley ...

Investors recognize that technology is a powerful tool for obtaining and interpreting financial data that could give them the one thing everyone on Wall Street wants: an edge. Yet, many don’t realize that you don’t need to be a programmer to access behind-the-scenes financial information from Bloomberg, IHS Markit, or other systems found at most banks and investment firms.This practical guide ... Leer más

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Investors recognize that technology is a powerful tool for obtaining and interpreting financial data that could give them the one thing everyone on Wall Street wants: an edge. Yet, many don’t realize that you don’t need to be a programmer to access behind-the-scenes financial information from Bloomberg, IHS Markit, or other systems found at most banks and investment firms.This practical guide
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The Analytics Process

Strategic and Tactical Steps

Edición de Eduardo Rodriguez ...

This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science.Analytics as a set of tools and processes is only as ... Leer más

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This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science.Analytics as a set of tools and processes is only as
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Keystone Habits

A 9-Step Strategy to Increase Self-Discipline, Think with Clarity,

de Steven Schuster ...

Do you wish you were more disciplined, focused, and consistentabout your daily routines? If only you knew what sabotages your everyday efforts…The answer almost always can be traced back to maladaptive habits. Procrastination, impatience, risk aversion, a lack of priorities and direction, and, ultimately, unhappiness are the result of bad habits insidiously controlling your behavior.Here is the ... Leer más

$76 MXN o gratis con Kobo Plus

Do you wish you were more disciplined, focused, and consistentabout your daily routines? If only you knew what sabotages your everyday efforts…The answer almost always can be traced back to maladaptive habits. Procrastination, impatience, risk aversion, a lack of priorities and direction, and, ultimately, unhappiness are the result of bad habits insidiously controlling your behavior.Here is the
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The Concept Mapping Field Manual

Build Visual Knowledge Maps for Better Notes, Deeper Learning, Problem Solving, Project Planning, and Research

de Lachlan Widmer ...

The Concept Mapping Field ManualBuild Visual Knowledge Maps for Better Notes, Deeper Learning, Problem Solving, Project Planning, and ResearchA page of notes can tell you what you read. A concept map can show you how the ideas fit together.The Concept Mapping Field Manual is a practical concept map guide for students, researchers, teachers, analysts, project leads, and anyone who works with ... Leer más

$69 MXN o gratis con Kobo Plus

The Concept Mapping Field ManualBuild Visual Knowledge Maps for Better Notes, Deeper Learning, Problem Solving, Project Planning, and ResearchA page of notes can tell you what you read. A concept map can show you how the ideas fit together.The Concept Mapping Field Manual is a practical concept map guide for students, researchers, teachers, analysts, project leads, and anyone who works with
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Win the Argument

Mastering Mental Models, Systems Thinking, and Persuasion for Everyday Success

de Eric Uytengsu ...

You know you're right. You've got the data, the logic, the evidence. And you still lose.Not because you're weak. Because you're playing the wrong game.Every day, you enter arguments you don't even recognize as arguments—a colleague dismissing your idea, a negotiation that leaves you outmaneuvered, a family disagreement that spirals for no good reason. Most people treat these as isolated clashes ... Leer más

$109 MXN o gratis con Kobo Plus

You know you're right. You've got the data, the logic, the evidence. And you still lose.Not because you're weak. Because you're playing the wrong game.Every day, you enter arguments you don't even recognize as arguments—a colleague dismissing your idea, a negotiation that leaves you outmaneuvered, a family disagreement that spirals for no good reason. Most people treat these as isolated clashes
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Apresentações sem firulas

Para lovers and haters iniciantes

de Grid Unleashed ...

Querida por poucos, odiada por muitos, são infiéis descaradas, mudam de programa, de endereço, de mãos em um piscar de olhos. Inconscientes perturbam a paz, os princípios de design, as leis básicas de formatação, não respeitam margens, não deixam respiros, veneram o copy & paste, repelem a síntese, ostentam clichês, não se preocupam com a própria aparência, não se importam com críticas, afinal, ... Leer más

$69 MXN o gratis con Kobo Plus

Querida por poucos, odiada por muitos, são infiéis descaradas, mudam de programa, de endereço, de mãos em um piscar de olhos. Inconscientes perturbam a paz, os princípios de design, as leis básicas de formatação, não respeitam margens, não deixam respiros, veneram o copy & paste, repelem a síntese, ostentam clichês, não se preocupam com a própria aparência, não se importam com críticas, afinal,
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Yuppi! – In basket

de AA.VV. ...

La Yuppi! S.p.A., è un'azienda nata principalmente come motore di ricerca per internet, poi divenuta leader mondiale nel settore informatico. Si è ora lanciata in un nuovo business, quello degli smartphone componibili, la cui ideazione viene rivendicata da un professore particolarmente eccentrico. Insieme alle accuse di plagio, l'azienda rischia di non aver più la collaborazione dal suo più grande ... Leer más

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La Yuppi! S.p.A., è un'azienda nata principalmente come motore di ricerca per internet, poi divenuta leader mondiale nel settore informatico. Si è ora lanciata in un nuovo business, quello degli smartphone componibili, la cui ideazione viene rivendicata da un professore particolarmente eccentrico. Insieme alle accuse di plagio, l'azienda rischia di non aver più la collaborazione dal suo più grande
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企圖心：斯利姆的由逆境爬出的技巧

de 吉田助 ...

電信大亨斯利姆旺盛的企圖心，是我們常須保持的心態，須知不想當將軍的士兵不是好士兵；不渴望成功的人，註定不會成功；白日做夢總比沒有夢好；痴心妄想總比不敢想強。企圖心是精神的助推劑，是成功的加速器，對於成功來說，積極性與能力同樣重要。 ... Leer más

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電信大亨斯利姆旺盛的企圖心，是我們常須保持的心態，須知不想當將軍的士兵不是好士兵；不渴望成功的人，註定不會成功；白日做夢總比沒有夢好；痴心妄想總比不敢想強。企圖心是精神的助推劑，是成功的加速器，對於成功來說，積極性與能力同樣重要。
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Thinking about Cognition

Edición de Robert J. Galavan, Kristian J. Sund ...

Series series New Horizons in Managerial and Organizational Cognition
The broad field of managerial and organizational cognition (MOC) has diversified over the years. Where early studies of MOC focused on theories of rational conscious thought, illustrated for example by schema theory, over the years we have seen explorations of unconscious processing, heuristics and cognitive biases, along with emotions, identity, and the 'darker' sides of cognition.Thinking About ... Leer más

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The broad field of managerial and organizational cognition (MOC) has diversified over the years. Where early studies of MOC focused on theories of rational conscious thought, illustrated for example by schema theory, over the years we have seen explorations of unconscious processing, heuristics and cognitive biases, along with emotions, identity, and the 'darker' sides of cognition.Thinking About
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Leadership Coaching Inspirations

de Emmanuel Imevbore ...

Good leadership promotes team and organizational performance, hence the value of leadership coaching in supporting leaders to get the best out of their people. This book provides some insights on how leadership coaching achieves this goal, as leaders are inspired to lead by vision rather than coercion. ... Leer más

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Good leadership promotes team and organizational performance, hence the value of leadership coaching in supporting leaders to get the best out of their people. This book provides some insights on how leadership coaching achieves this goal, as leaders are inspired to lead by vision rather than coercion.
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Third Millennium Thinking

Creating Sense in a World of Nonsense

de Saul Perlmutter, PhD, Robert MacCoun, PhD, John Campbell, PhD ...

Based on a wildly popular UC Berkeley course, how to use scientists’ tricks of the trade to make the best decisions and solve the hardest problems in age of uncertainty and overwhelming information.In our deluge of information, it’s getting harder and harder to distinguish the revelatory from the contradictory. How do we make health decisions in the face of conflicting medical advice? Does the ... Leer más

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Based on a wildly popular UC Berkeley course, how to use scientists’ tricks of the trade to make the best decisions and solve the hardest problems in age of uncertainty and overwhelming information.In our deluge of information, it’s getting harder and harder to distinguish the revelatory from the contradictory. How do we make health decisions in the face of conflicting medical advice? Does the
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Problem Solved

Simple Habits For Complex Decisions

de Sarah K Ramsey ...

Beat Burnout. Less Time Overthinking. More Time LivingWhy do some people remain stuck and others continue to move forward faster no matter what obstacles life throws at them? We’ve all wished we had a map to demystify what to do next either professionally or personally, but despite making 35,000 decisions a day most people don’t have a framework for figuring out their next steps.Clarity is kind. ... Leer más

$173 MXN o gratis con Kobo Plus

Beat Burnout. Less Time Overthinking. More Time LivingWhy do some people remain stuck and others continue to move forward faster no matter what obstacles life throws at them? We’ve all wished we had a map to demystify what to do next either professionally or personally, but despite making 35,000 decisions a day most people don’t have a framework for figuring out their next steps.Clarity is kind.
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Intuitive Expertise and Financial Decision-Making

de Michael Grant, Fredrik Nilsson ...

Series series Routledge Focus on Accounting and Auditing
This book provides insights into the hidden role of intuitive expertise in financial decision-making. The authors show and discuss how expertise combined with intuitive judgments positively affect decision-making outcomes. The book builds on the latest academic studies in this emergent field. In combination with the academic perspective, the authors provide a field study that they conducted in the ... Leer más

$536 MXN

This book provides insights into the hidden role of intuitive expertise in financial decision-making. The authors show and discuss how expertise combined with intuitive judgments positively affect decision-making outcomes. The book builds on the latest academic studies in this emergent field. In combination with the academic perspective, the authors provide a field study that they conducted in the
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Chatbot Marketing

de Pinky Jadhav ...

With sites like Facebook and Kik opening their platforms to automated messaging for companies, chatbots have really exploded in popularity. Facebook went from zero chatbots in February 2016 to 18,000 by July of the same year. Kik had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of its chatbot. You ... Leer más

$1,729 MXN

With sites like Facebook and Kik opening their platforms to automated messaging for companies, chatbots have really exploded in popularity. Facebook went from zero chatbots in February 2016 to 18,000 by July of the same year. Kik had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of its chatbot. You
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How to Achieve Billionaire Status at a Young Age

de William Jones ...

Are you driven by a passion to achieve extraordinary success at a young age? Do you dream of joining the ranks of the world's youngest billionaires? In "How to Achieve Billionaire Status at a Young Age," acclaimed author William Jones takes you on a transformative journey through the strategies, mindsets, and actions that can propel you to the pinnacle of success.Drawing from real-life case ... Leer más

$52 MXN o gratis con Kobo Plus

Are you driven by a passion to achieve extraordinary success at a young age? Do you dream of joining the ranks of the world's youngest billionaires? In "How to Achieve Billionaire Status at a Young Age," acclaimed author William Jones takes you on a transformative journey through the strategies, mindsets, and actions that can propel you to the pinnacle of success.Drawing from real-life case
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Your Principles Your Brand

Eruptic Principles

de Jennifer Ntia ...

Do you often find yourself looking at situations with a pessimistic mindset, focusing more on the negatives and what could go wrong, rather than the potential successes?Maybe you have decided that enough is enough, and that it is time that you discovered your inner strength and made a change for the better?Perhaps you haven’t always felt this way, but recently you have been very pessimistic and ... Leer más

$167 MXN o gratis con Kobo Plus

Do you often find yourself looking at situations with a pessimistic mindset, focusing more on the negatives and what could go wrong, rather than the potential successes?Maybe you have decided that enough is enough, and that it is time that you discovered your inner strength and made a change for the better?Perhaps you haven’t always felt this way, but recently you have been very pessimistic and
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What Businesses Need To Know Right Now

Lessons Learned From Interviewing Businesses During a Pandemic

de Nettie Owens ...

Series series Sagacity Series - Expert Interviews with Top Business Leaders
When you need advice for what is happening in the world right now as it affects your business, you don't have time to take a course and become the expert. You need to tap into the knowledge of those who have already figured out the next steps.This compilation of interviews was taken in the first 6 months of the pandemic when the world was both at a standstill and changing moment to moment. ... Leer más

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When you need advice for what is happening in the world right now as it affects your business, you don't have time to take a course and become the expert. You need to tap into the knowledge of those who have already figured out the next steps.This compilation of interviews was taken in the first 6 months of the pandemic when the world was both at a standstill and changing moment to moment.
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Flop Musicals of the Twenty-First Century

Part I: The Creatives

de Stephen Purdy ...

Flop Musicals of the Twenty-First Century offers a provocative and revealing historical narrative of a group of musicals that cost millions and had spectacular potential ... but bombed anyway.Stephen Purdy examines at length the production histories, which are all bound together by a common thread. The book focuses the lens on several seemingly infallible theatre creatives who weren’t destined to ... Leer más

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Flop Musicals of the Twenty-First Century offers a provocative and revealing historical narrative of a group of musicals that cost millions and had spectacular potential ... but bombed anyway.Stephen Purdy examines at length the production histories, which are all bound together by a common thread. The book focuses the lens on several seemingly infallible theatre creatives who weren’t destined to
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Procrastination Killer

de Kitakufei Nelson ...

We all had to deal with procrastination at some point in our lives. This book goes into detail explaining what is procrastination, how to resolve it and how it can be used to your advantage. ... Leer más

$173 MXN

We all had to deal with procrastination at some point in our lives. This book goes into detail explaining what is procrastination, how to resolve it and how it can be used to your advantage.
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The Strategist's Handbook

Tools, Templates, and Best Practices Across the Strategy Process

de Timothy Galpin ...

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the SaÃ¯d ... Leer más

$513 MXN

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the SaÃ¯d
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La Méthode SCORE

Mesurer et améliorer les performances opérationnelles

de Peter Lanore ...

Series series Must Read Business
Découvrez la Méthode SCORE, une méthode qui permet de mesurer et d'améliorer les performances opérationnelles de votre entreprise. Ce livre propose une présentation détaillée de cette méthode, comment l'utiliser, ainsi que ses avantages et ses limites. Prenez connaissance des modèles alternatifs et des exemples pratiques pour optimiser vos processus et atteindre des niveaux de performance ... Leer más

$250 MXN o gratis con Kobo Plus

Découvrez la Méthode SCORE, une méthode qui permet de mesurer et d'améliorer les performances opérationnelles de votre entreprise. Ce livre propose une présentation détaillée de cette méthode, comment l'utiliser, ainsi que ses avantages et ses limites. Prenez connaissance des modèles alternatifs et des exemples pratiques pour optimiser vos processus et atteindre des niveaux de performance
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SMEs From the Ground Up

A No-Nonsense Approach to Trainer-Expert Collaboration

de Chuck Hodell ...

Sometimes SMEs can cause problems for your instructional design project. But have you done everything you could to understand, communicate with, and involve your SMEs successfully? From years of experience, there are guidelines for working well with everyone on the design team—but you must include considerations for SMEs. Learn from the good and the bad examples presented, plus use the charts to ... Leer más

$485 MXN o gratis con Kobo Plus

Sometimes SMEs can cause problems for your instructional design project. But have you done everything you could to understand, communicate with, and involve your SMEs successfully? From years of experience, there are guidelines for working well with everyone on the design team—but you must include considerations for SMEs. Learn from the good and the bad examples presented, plus use the charts to
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eBooks de Toma de decisiones y solución de problemas

Dynamic Models of Advertising Competition

Think and Grow Rich

Unlocking Financial Data

The Analytics Process

Keystone Habits

The Concept Mapping Field Manual

Win the Argument

Apresentações sem firulas

Yuppi! – In basket

企圖心：斯利姆的由逆境爬出的技巧

Thinking about Cognition

Leadership Coaching Inspirations

Third Millennium Thinking

Problem Solved

Intuitive Expertise and Financial Decision-Making

Chatbot Marketing

How to Achieve Billionaire Status at a Young Age

Your Principles Your Brand

What Businesses Need To Know Right Now

Flop Musicals of the Twenty-First Century

Procrastination Killer

The Strategist's Handbook

La Méthode SCORE

SMEs From the Ground Up