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eBooks de Toma de decisiones y solución de problemas

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  • Neuromarketing en siete respuestas

    de Stefano Calicchio ...
    Este libro fue creado para dar respuestas simples, prácticas y efectivas a las principales preguntas sobre el neuro-mercadeo y sus influencias relacionadas en la rama de la neuroeconomía.El objetivo: permitir al lector una buena comprensión del tema, utilizando un texto corto pero al mismo tiempo inmediatamente efectivo.Entre los temas tratados en él, es posible descubrir:- qué es el neuromercado ... Leer más

    $59 MXN o gratis con Kobo Plus

  • The Doodle Revolution

    Unlock the Power to Think Differently

    de Sunni Brown ...
    There is NO SUCH THING as a mindless doodleWhat did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems.Sunni Brown's mission is to bring the power of the Doodle to the ... Leer más

    $233 MXN

  • ¿Quién decide quién decide?

    de Ted J. Rau ...
    Se forman tantos grupos y muchos de ellos se desvanecen. ¿Qué distingue a los grupos que crecen y prosperan de los que se desvanecen y fracasan? Los factores de éxito están bien estudiados, aunque las lecciones aprendidas difícilmente se incorporan al diseño de quienes inician grupos. Eso tiene sentido: los grupos se forman porque las personas sienten la urgencia de un cambio en un ámbito de su ... Leer más

    $138 MXN

  • 97 Things Every Engineering Manager Should Know

    Collective Wisdom from the Experts

    de Camille Fournier ...
    Tap into the wisdom of experts to learn what every engineering manager should know. With 97 short and extremely useful tips for engineering managers, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your management skills through sound advice.Managing people is hard, and the industry as a whole is bad at it. Many managers lack the experience, training, ... Leer más

    $327 MXN

  • Could Should Might Don't

    How We Think About the Future

    de Nick Foster ...
    An invaluable guide for how to think—and not to think—about the future, from one of the leading futurists of our time.You might not know the name Nick Foster, but after just a moment of googling you’ll realize he’s been guiding the missions of companies that have been shaping the world you live in. From Sony, Nokia, and Dyson to Google itself, where he was the head of design at Google X, Foster ... Leer más

    Antes $261 MXN Ahora $186 MXN

  • Lateral Thinking

    A Textbook of Creativity

    de Edward de Bono ...
    THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono.In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in ... Leer más

    $197 MXN

  • Performing Under Pressure

    The Science of Doing Your Best When It Matters Most

    de Hendrie Weisinger, J. P. Pawliw-Fry ...
    Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short term and long term solutions to help ... Leer más

    $218 MXN

  • How to Be Bold

    The Surprising Science of Everyday Courage

    de Ranjay Gulati ...
    AN INSTANT USA Today BESTSELLER • NAMED A Thinkers50 BEST NEW MANAGEMENT BOOK FOR 2026“I love this book. How to Be Bold is a practical road map filled with real-life stories that will inspire you and help you find courage when it matters most.” —Mel Robbins, New York Times bestselling author and host of The Mel Robbins PodcastFrom the distinguished Harvard Busines... ... Leer más

    $341 MXN

  • The 5 Types of Wealth

    A Transformative Guide to Design Your Dream Life

    de Sahil Bloom ...
    *THE INSTANT SUNDAY TIMES BESTSELLER*MEL ROBBINS: 'This book will push you to rethink everything'DR RANGAN CHATTERJEE: 'An eye-opening, emotional call to action'________________________________GET RICH IN 2026. REALLY RICH.After years of research, and thousands of interviews with people from all walks of life around the world, Sahil Bloom has created a simple blueprint for t... ... Leer más

    $305 MXN

  • The Venture Mindset

    How to Make Smarter Bets and Achieve Extraordinary Growth

    de Ilya Strebulaev, Alex Dang ...
    **A NATIONAL BESTSELLER & FINANCIAL TIMES BUSINESS BOOK OF THE MONTH"Full of powerful, practical lessons on changing how we think and act." –Eric Schmidt, former CEO and Chairman of Google**"A must-read for board members, executives, and investors.” – Amy Bance, investor and Fortune 500 Board MemberThe Venture Mindset is a playbook on how to adapt to a rapidly changing world, make smarter bets, ... Leer más

    $262 MXN

  • How to Read a Balance Sheet: The Bottom Line on What You Need to Know about Cash Flow, Assets, Debt, Equity, Profit...and How It all Comes Together

    de Rick Makoujy ...
    Put the most valuable business tool to work for you!The balance sheet is the key to everything--from efficient business operation to accurate assessment of a company’s worth. It’s a critical business resource--but do you know how to read it? How to Read a Balance Sheet breaks down the subject into easy-to-understand components.If you're a business owner or manager, this book helps you . . .Manage ... Leer más

    $286 MXN

  • Slack

    Getting Past Burnout, Busywork, and the Myth of Total Efficiency

    de Tom DeMarco ...
    To most companies, efficiency means profits and growth. But what if your “efficient” company—the one with the reduced headcount and the “stretch” goals—is actually slowing down and losing money? What if your employees are burning out doing the work of two or more people, leaving them no time for planning, prioritizing, or even lunch? What if you’re losing employees faster than you can hire them? ... Leer más

    $91 MXN

  • The Decision Book

    Fifty Models for Strategic Thinking

    de Mikael Krogerus, Roman Tschäppeler ...
    Traducido por Jenny Piening ...
    An updated edition of the international bestseller that distills into a single volume the fifty best decision-making models.Every day, we face the same questions: How do I make the right decision? How can I work more efficiently? And, on a more personal level, what do I want?This updated edition of the international bestseller distills into a single volume the fifty best decision-making models ... Leer más

    $212 MXN

  • Six Thinking Hats

    Run better meetings, make faster decisions

    de Edward de Bono ...
    THE MULTI-MILLION COPY BESTSELLING PHENOMENONDo you regularly find yourself in long, unstructured meetings which end without a decision? Are you a team leader looking for tips on increasing productivity? Or are you looking for ways to enhance collaboration?Six Thinking Hats, Edward de Bono's classic book on meetings, remains as relevant as ever. Used to huge success by big companies and ... Leer más

    $237 MXN

  • La cadena de valor de Michael Porter

    Identifique y optimice su ventaja competitiva

    de 50Minutos ...
    Series series Gestión y Marketing
    Identifique y optimice su ventaja competitivaEste libro es una guía práctica y accesible para entender y aplicar la cadena de valor de Michael Porter, que le aportará la información esencial y le permitirá ganar tiempo.En tan solo 50 minutos usted podrá:• Identificar las mejoras que hay que realizar en la cadena de valor y reducir el tiempo de producción y los costes• Adquirir y mantener una ... Leer más

    $250 MXN o gratis con Kobo Plus

  • Uptime

    A Practical Guide to Personal Productivity and Wellbeing

    de Laura Mae Martin ...
    Google’s Executive Productivity Advisor offers insights on how to make the “new way of work” work for you, providing a time management framework with actionable steps to optimize your productivity, accomplish more, prevent burnout, and cultivate a harmonious work-life balance.Every day, tens of thousands of Google employees, from executives to interns, rely on Laura Mae Martin’s tips and best ... Leer más

    $346 MXN

  • México 10 Emprendedores Sociales

    Edición de Joshua Hammerschlag, Juan Del Cerro ...
    Convencidos de que las empresas son el motor de crecimiento de una nación, LID lanza la serie México 10 para dar a conocer el panorama emprendedor empresarial actual del país. Este primer título ofrec una mirada al ecosistema emprendedor social mexicano presentando diez casos de éxito: Blooders, Échale a tu casa, Grupo Murlota, Hipocampus, Iluméxico, Isla Urbana, Pixza, Promesa, Someone Somewhere ... Leer más

    $175 MXN o gratis con Kobo Plus

  • The Self-Aware Leader

    Play to Your Strengths, Unleash Your Team

    de John C. Maxwell ...
    Lack of self-awareness is the single greatest obstacle leaders face in their development, effectiveness, and advancement. Dr. John C. Maxwell will help any leader become more self-aware, focused, and confident.With fifty years of leading and teaching experience, influential leadership expert and speaker John C. Maxwell can help you become your best leadership self.In The Self-Aware Leader, Maxwell ... Leer más

    $194 MXN

  • The Way of Excellence

    A Guide to True Greatness and Deep Satisfaction in a Chaotic World

    de Brad Stulberg ...
    NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLERNEXT BIG IDEA CLUB MUST READ"An absolutely beautiful book."—Steve Kerr, nine-time NBA Champion; Coach of the Golden State Warriors and Team USAThe definitive book on excellence—beloved by world champion coaches and athletes, award-winning artists, top entrepreneurs and executives, and high performers across fields, from bestselling author Brad Stulberg ... Leer más

    $319 MXN

  • The Power of Little Ideas

    A Low-Risk, High-Reward Approach to Innovation

    de David Robertson ...
    The logical and enduring way to innovate.Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high ... Leer más

    $173 MXN o gratis con Kobo Plus

  • Manager's Guide to Operations Management

    de John Kamauff ...
    The secrets to improving operations while maintaining the highest qualityHow do you operate at maximum efficiency with minimum cost? Manager’s Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-toimplement advice on creating the most effective, streamlined operations possible. This quick-reference guide explains how to:Improve your ... Leer más

    $349 MXN

  • Gestion de Proyectos para el exito empresarial

    Economia y Negocios

    de Pierce Lynch, Joe Blanton ...
    Series series Economia y Negocios
    Ya sea que estés lanzando un cohete o planeando una fiesta de cumpleaños, las habilidades de gestión de proyectos son fundamentales para garantizar que todo salga a la perfección. Ahora más que nunca, las organizaciones buscan formas flexibles, rentables y eficientes de lograr sus objetivos, y la gestión de proyectos eficaz es la respuesta. No solo es una habilidad en demanda en casi todas las ... Leer más

    $86 MXN o gratis con Kobo Plus

  • Shared Prosperity in a Fractured World

    A New Economics for the Middle Class, the Global Poor, and Our Climate

    de Dani Rodrik ...
    New, practical approaches to confronting today’s most daunting global issuesFighting climate change, saving democracy, and eradicating poverty are urgent global challenges, yet the world’s leaders continue to pursue outdated policies that focus on one while worsening the tradeoffs between each of them. Shared Prosperity in a Fractured World shows how the nations of the world can achieve all three ... Leer más

    $348 MXN

  • The Great Game of Business, Expanded and Updated

    The Only Sensible Way to Run a Company

    de Jack Stack, Bo Burlingham ...
    In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. That's when a green young manager, Jack Stack, took over and turned it around. He didn't know how to "manage" a company, but he did know about the principal, of athletic competition and democracy: keeping score, having fun, playing fair, providing ... Leer más

    $218 MXN