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eBooks de Toma de decisiones y solución de problemas

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  • El marketing mix

    Las 4Ps para aumentar sus ventas

    de 50Minutos ...
    Series series Gestión y Marketing
    Aumente sus ventas con los elementos clave del marketingEste libro es una guía práctica y accesible para entender y aplicar el marketing mix, que le aportará la información esencial y le permitirá ganar tiempo.En tan solo 50 minutos usted podrá:• Lanzar un nuevo producto o probar una estrategia de marketing ya existente• Utilizar las 4 P del marketing mix para asegurar el éxito de su producto• ... Leer más

    $250 MXN o gratis con Kobo Plus

  • Rescate de empresas en crisis

    de Carlos Ruiz González, Emilio González Andión, Leopoldo Leyva Castañeda ...
    Series series Alta definición
    Un método claro para analizar y afrontar las crisis en las organizaciones.La crisis es una constante en la vida de las empresas, y en la labor diaria de los directivos. Ya sea por razones internas (reestructuraciones, fluctuación en el personal, errores graves en el manejo de cuentas) o externas (cambios en el mercado, nuevas políticas fiscales, acontecimientos de dimensiones globales como ... Leer más

    $219 MXN o gratis con Kobo Plus

  • Brillante en los negocios

    Cómo crear riqueza, gestionar su carrera

    de Lewis Schiff ...
    Durante décadas, la clase media ha creído que el camino hacia el éxito significaba trabajar duro y jugar por las reglas. Pero como la crisis económica de 2008 dejo en claro, las viejas reglas ya no se aplican y ese camino particular a la prosperidad se ha convertido en un camino a ninguna parte. Mientras que el valor neto de los hogares ha disminuido para la mayoría, líderes empresarios nacieron ... Leer más

    $234 MXN

  • Guide to effective risk management 3.0

    de Alex Sidorenko ...
    Risk management is ultimately about creating a culture that would facilitate risk discussion when performing business activities or making any strategic, investment or project decision. Below are some practical steps to integrate risk management into strategic planning, decision making and performance management.In this free book, Alex Sidorenko and Elena Demidenko talk about practical steps risk ... Leer más

    Gratis

  • The 21 Indispensable Qualities of a Leader

    Becoming the Person Others Will Want to Follow

    de John Maxwell ...
    “The 21 Indispensable Qualities of a Leader gets straight tothe heart of leadership issues. Maxwell once again touches on the process ofdeveloping the art of leadership by giving the reader practical tools andinsights into developing the qualities found in great leaders.” - KennethBlanchard, Coauthor of The One MinuteManager®“Dr. John Maxwell is the authority on leadership today. His innovativeyet ... Leer más

    $266 MXN

  • This Is Service Design Doing

    de Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider ...
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service ... Leer más

    $327 MXN

  • Startup

    de Matthew Smith, Jessica Dawson ...
    Choosing to start a business is a powerful decision. It brings with it a great sense of freedom, but also a great sense of responsibility. We know there's a reason why you believe starting a business is right for you, but if you're going to be successful, you need real advice from real business owners.Entrepreneurship is a journey, and while everyone's path is unique, all businesses share common ... Leer más

    $52 MXN

  • How to be Creative - A Passport to Creativity

    de Peter Harris ...
    This 'passport to creativity' is a short illustrated guide to creating entirely new things, making creative improvements to anything, and solving all kinds of problems. It uses the 'IdeaTree', a five-part colour-coded diagram of process which enables all stages to be clearly visualised - and applied.The IdeaTree diagram is based on the process philosophy developed by Peter Harris in his MA thesis ... Leer más

    Gratis

  • Decisive

    How to Make Better Choices in Life and Work

    de Chip Heath, Dan Heath ...
    Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.　Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get ... Leer más

    $166 MXN

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    de Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Leer más

    $221 MXN

  • The Power of Little Ideas

    A Low-Risk, High-Reward Approach to Innovation

    de David Robertson ...
    The logical and enduring way to innovate.Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high ... Leer más

    $173 MXN o gratis con Kobo Plus

  • Manager's Guide to Operations Management

    de John Kamauff ...
    The secrets to improving operations while maintaining the highest qualityHow do you operate at maximum efficiency with minimum cost? Manager’s Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-toimplement advice on creating the most effective, streamlined operations possible. This quick-reference guide explains how to:Improve your ... Leer más

    $349 MXN

  • Gestion de Proyectos para el exito empresarial

    Economia y Negocios

    de Pierce Lynch, Joe Blanton ...
    Series series Economia y Negocios
    Ya sea que estés lanzando un cohete o planeando una fiesta de cumpleaños, las habilidades de gestión de proyectos son fundamentales para garantizar que todo salga a la perfección. Ahora más que nunca, las organizaciones buscan formas flexibles, rentables y eficientes de lograr sus objetivos, y la gestión de proyectos eficaz es la respuesta. No solo es una habilidad en demanda en casi todas las ... Leer más

    $86 MXN o gratis con Kobo Plus

  • Shared Prosperity in a Fractured World

    A New Economics for the Middle Class, the Global Poor, and Our Climate

    de Dani Rodrik ...
    New, practical approaches to confronting today’s most daunting global issuesFighting climate change, saving democracy, and eradicating poverty are urgent global challenges, yet the world’s leaders continue to pursue outdated policies that focus on one while worsening the tradeoffs between each of them. Shared Prosperity in a Fractured World shows how the nations of the world can achieve all three ... Leer más

    $348 MXN

  • The Great Game of Business, Expanded and Updated

    The Only Sensible Way to Run a Company

    de Jack Stack, Bo Burlingham ...
    In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. That's when a green young manager, Jack Stack, took over and turned it around. He didn't know how to "manage" a company, but he did know about the principal, of athletic competition and democracy: keeping score, having fun, playing fair, providing ... Leer más

    $218 MXN

  • Amp It Up

    Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

    de Frank Slootman ...
    **Wall Street Journal, USA Today, and Publishers Weekly BestsellerThe secret to leading growth is your mindset**Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before that. In Amp It Up: Leading for ... Leer más

    $377 MXN

  • Dollars and Sense

    How We Misthink Money and How to Spend Smarter

    de Jeff Kreisler, Dan Ariely ...
    New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these:Why is paying for things ... Leer más

    $131 MXN

  • Sales Management. Simplified.

    The Straight Truth About Getting Exceptional Results from Your Sales Team

    de Mike Weinberg ...
    Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals—in your time, on your terms.Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you. Typically, the issue lies not with the sales team but with how it is ... Leer más

    $319 MXN o gratis con Kobo Plus

  • The Basic Laws of Human Stupidity

    de Carlo M. Cipolla ...
    **INTERNATIONAL BESTSELLER • An economist explains five laws that confirm our worst fears: stupid people can and do rule the world"A masterly book" —Nassim Nicholas Taleb, author of The Black Swan • "A classic" —Simon Kuper, Financial Times**Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global ... Leer más

    $182 MXN

  • Statistics for Six Sigma Made Easy! Revised and Expanded Second Edition

    de Warren Brussee ...
    A PLAIN ENGLISH GUIDE TO SOLVING REAL-WORLD PROBLEMS WITH SIX SIGMASix Sigma is one of the most effective strategies for improving processes, creating better products, and boosting customer satisfaction, but business leaders often balk at its reputation for being too complex. Don't fall into that trap. Six Sigma is simple to understand and implement--if you have Statistics for Six Sigma Made Easy ... Leer más

    $436 MXN

  • The Infinite Game

    de Simon Sinek ...
    From the New York Times bestselling author of Start With Why and Leaders Eat Last, a bold framework for leadership in today’s ever-changing world.How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life ... Leer más

    $247 MXN

  • Fall in Love with the Problem, Not the Solution

    A handbook for entrepreneurs

    de Uri Levine ...
    The founder of Waze and Moovit, and one of the world's most successful entrepreneurs, Uri Levine, gives you the ultimate practical guide to starting and running a business.Unicorns – companies that reach a valuation of more than $1 billion – are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.As the cofounder of Waze – the ... Leer más

    $184 MXN

  • México 10 Emprendedores Sociales

    Edición de Joshua Hammerschlag, Juan Del Cerro ...
    Convencidos de que las empresas son el motor de crecimiento de una nación, LID lanza la serie México 10 para dar a conocer el panorama emprendedor empresarial actual del país. Este primer título ofrec una mirada al ecosistema emprendedor social mexicano presentando diez casos de éxito: Blooders, Échale a tu casa, Grupo Murlota, Hipocampus, Iluméxico, Isla Urbana, Pixza, Promesa, Someone Somewhere ... Leer más

    $175 MXN o gratis con Kobo Plus

  • The Self-Aware Leader

    Play to Your Strengths, Unleash Your Team

    de John C. Maxwell ...
    Lack of self-awareness is the single greatest obstacle leaders face in their development, effectiveness, and advancement. Dr. John C. Maxwell will help any leader become more self-aware, focused, and confident.With fifty years of leading and teaching experience, influential leadership expert and speaker John C. Maxwell can help you become your best leadership self.In The Self-Aware Leader, Maxwell ... Leer más

    $194 MXN