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eBooks de Venta al por menor

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  • Sales and Marketing Channels

    How to Build and Manage Distribution Strategy

    de Julian Dent, Michael White ...
    Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.Unprecedented upheavals in routes-to-market are challenging ... Leer más

    $809 MXN

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edición de Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Leer más

    $1,193 MXN

  • The Design of Everyday Things

    de Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Leer más

    $235 MXN

  • Sam Walton

    Made In America

    de Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Leer más

    $118 MXN

  • Retail4G: Relationships

    de J. C. Williams Group ...
    Series series Retial4G
    Developing relationships in the new retail environment is the key to success. Identify new ways to enhance your relationships with suppliers, customers and the communities that you operate in. ... Leer más

    Gratis

  • Retail4G: Sell It

    de J. C. Williams Group ...
    Series series Retail4G
    Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Leer más

    Gratis

  • The Everything Store: Jeff Bezos and the Age of Amazon

    de Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Leer más

    $247 MXN

  • How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

    Create sales tunnels that make a lot of money

    de florian riedinger ...
    A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Leer más

    Gratis

  • Negocio de máquinas expendedoras

    Cómo empezar a ganar dinero con las máquinas expendedoras

    de Michael Gundor ...
    En este libro, profundizaremos en el apasionante mundo de las máquinas expendedoras y exploraremos cómo puede convertir esta lucrativa oportunidad de negocio en una empresa exitosa. Ya sea usted un aspirante a emprendedor que busca una nueva idea de negocio o un propietario de un negocio existente que busca diversificar sus fuentes de ingresos, la industria de las máquinas expendedoras ofrece ... Leer más

    $54 MXN o gratis con Kobo Plus

  • Retail: the Art and Science

    de Daniel J Moe ...
    Retail: the Art and Science is the ultimate “how to” book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic ... Leer más

    $69 MXN

  • The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture

    de Robert Spector, breAnne O. Reeves ...
    "Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Leer más

    $315 MXN

  • The Heart of Business

    Leadership Principles for the Next Era of Capitalism

    de Hubert Joly ...
    A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to di... ... Leer más

    $398 MXN o gratis con Kobo Plus

  • Visual Merchandising Fourth Edition

    Window Displays, In-store Experience

    de Tony Morgan ...
    This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring ... Leer más

    $539 MXN

  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

    de Joseph Michelli ...
    WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Leer más

    $370 MXN

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    de Jean-Noël Kapferer, Vincent Bastien ...
    International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand ... Leer más

    $809 MXN

  • The ABCs of Retail Management

    The Handbook for Retail Store Executives, Managers, and Small Business Owners

    de Negusse Negash ...
    What makes a retail business successful? While there are many ways to answer that question, Negusse Negash breaks down his answer into seven comprehensive and easy-to-read fields, addressing areas such as merchandise, loss prevention, marketing strategies, and more. A veteran of the industry, Negash combines insightful research and analysis with unique experiences to share with owners, management, ... Leer más

    $120 MXN o gratis con Kobo Plus

  • Attention, Shoppers!

    American Retail Capitalism and the Origins of the Amazon Economy

    de Kathleen Thelen ...
    Series series Princeton Studies in American Politics
    How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery. Attention, Shoppers! traces the origins and evolution of American retail capitalism from the late nineteenth century to ... Leer más

    $373 MXN

  • The Secret Life of Groceries

    The Dark Miracle of the American Supermarket

    de Benjamin Lorr ...
    In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the ... Leer más

    $235 MXN

  • The Great Beanie Baby Bubble

    Mass Delusion and the Dark Side of Cute

    de Zac Bissonnette ...
    “Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... Leer más

    $98 MXN

  • Retail Pride

    The Guide to Celebrating Your Accidental Career

    de Ron Thurston ...
    When will you get a real career? When will you stop working nights and weekends? When do you plan to use your college degree? If you work in retail, these are questions you often hear. Does this make you feel like the career you love was all just an accident? You're not alone. The retail industry employs millions, yet most people don't end up there by design. Ron Thurston wrote Retail Pride as an ... Leer más

    $164 MXN o gratis con Kobo Plus

  • Retail Disruptors

    The Spectacular Rise and Impact of the Hard Discounters

    de Jan-Benedict Steenkamp, Laurens Sloot ...
    The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than ... Leer más

    $607 MXN

  • Why Fashion Matters

    de Frances Corner ...
    Fashion matters to the economy, to society and to each of us personally. What we wear tells the story of who we are or who we want to be more quickly than anything else. Yet even as fashion touches the lives of each and every one of us, it can seem mysterious.Accessible, instructive and hugely enjoyable, this book will be essential reading for anyone involved in fashion, business, education and ... Leer más

    $179 MXN

  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    de Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    $226 MXN o gratis con Kobo Plus

  • Bookshops

    de Jorge Carrión ...
    Traducido por Peter Bush ...
    "A lot of people will be interested in the famous bookshops of the world: Jorge Carrión has gone and visited them all. We can't travel right now, but we can travel in books." MARGARET ATWOODWhy do bookshops matter? How do they filter our ideas and literature? In this inventive and highly entertaining extended essay, Jorge Carrion takes his reader on a journey around the world, via its bookshops. ... Leer más

    $235 MXN