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eBooks de Venta al por menor

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  • Industria y Logística 4.0

    de Luis Anibal Mora ...
    Esta obra que desentraña el futuro de la gestión industria y logística en la era digital ofreciendo una visión integral de cómo este sector se está transformando con la llegada de las nuevas tecnologías. _x000D_ _x000D_ A través de un enfoque claro y didáctico, el autor guía al lector a través de los conceptos clave, estrategias y herramientas necesarias para navegar con éxito en este nuevo ... Leer más

    $229 MXN o gratis con Kobo Plus

  • Sales and Marketing Channels

    How to Build and Manage Distribution Strategy

    de Julian Dent, Michael White ...
    Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.Unprecedented upheavals in routes-to-market are challenging ... Leer más

    $809 MXN

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edición de Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Leer más

    $1,193 MXN

  • The Design of Everyday Things

    de Don Norman ...
    **The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Leer más

    $235 MXN

  • Sam Walton

    Made In America

    de Sam Walton, John Huey ...
    In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Leer más

    $109 MXN

  • Retail4G: Relationships

    de J. C. Williams Group ...
    Series series Retial4G
    Developing relationships in the new retail environment is the key to success. Identify new ways to enhance your relationships with suppliers, customers and the communities that you operate in. ... Leer más

    Gratis

  • Retail4G: Sell It

    de J. C. Williams Group ...
    Series series Retail4G
    Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Leer más

    Gratis

  • The Everything Store: Jeff Bezos and the Age of Amazon

    de Brad Stone ...
    **Winner of the Financial Times and Goldman Sachs Business Book of the Year Award**'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism . . . riveting' The TimesThe definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever.Though A... ... Leer más

    $247 MXN

  • How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

    Create sales tunnels that make a lot of money

    de florian riedinger ...
    A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Leer más

    Gratis

  • The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture

    de Robert Spector, breAnne O. Reeves ...
    "Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Leer más

    $312 MXN

  • Retail: the Art and Science

    de Daniel J Moe ...
    Retail: the Art and Science is the ultimate “how to” book for the retail buyer. While some works may be big on nebulous generalities or filled with grand ideas that are more motivational than practical, this book offers real world lessons and sound explanations that can be applied in retail. Each chapter deals with one of the fundamentals that every merchant needs to understand. An agnostic ... Leer más

    $69 MXN

  • The Heart of Business

    Leadership Principles for the Next Era of Capitalism

    de Hubert Joly ...
    A Wall Street Journal BestsellerNamed a Financial Times top titleHow to unleash "human magic" and achieve improbable results.Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.Back in 2012, "Everyone thought we were going to di... ... Leer más

    $398 MXN o gratis con Kobo Plus

  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

    de Joseph Michelli ...
    WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home ... Leer más

    $370 MXN

  • Negocio de máquinas expendedoras

    Cómo empezar a ganar dinero con las máquinas expendedoras

    de Michael Gundor ...
    En este libro, profundizaremos en el apasionante mundo de las máquinas expendedoras y exploraremos cómo puede convertir esta lucrativa oportunidad de negocio en una empresa exitosa. Ya sea usted un aspirante a emprendedor que busca una nueva idea de negocio o un propietario de un negocio existente que busca diversificar sus fuentes de ingresos, la industria de las máquinas expendedoras ofrece ... Leer más

    $54 MXN o gratis con Kobo Plus

  • Attention, Shoppers!

    American Retail Capitalism and the Origins of the Amazon Economy

    de Kathleen Thelen ...
    Series series Princeton Studies in American Politics
    How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery. Attention, Shoppers! traces the origins and evolution of American retail capitalism from the late nineteenth century to ... Leer más

    $373 MXN

  • Fashion Brands

    Branding Style from Armani to Zara

    de Mark Tungate ...
    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Leer más

    $485 MXN

  • What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live

    de Rachel Botsman, Roo Rogers ...
    In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which we interact both with businesses and with each other.The average lawn mower is used for four hours a year. The average power drill ... Leer más

    $193 MXN

  • Technischer Vertrieb

    Eine praxisorientierte Einführung in das Business-to-Business-Marketing

    de Michael Kleinaltenkamp, Samy Saab ...
    Series series VDI-Buch
    Das Buch liefert eine praxisorientierte Einführung in das Fach Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Faches behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmännischen Hintergrund einen schnellen Überblick in das Gebiet zu ermöglichen. ... Leer más

    $686 MXN

  • The Making of Tesco

    A Story of British Shopping

    de Sarah Ryle ...
    From one man’s Hackney market stall to a company serving fifty million customers in thirteen countries every week, this is the extraordinary story of one of Britain’s most remarkable companies. Told by those who themselves feature in it – Tesco’s own employees – it relates a fascinating social history as well as an epic business venture.Drawn from hundreds of hours of interviews with Tesco staff, ... Leer más

    $81 MXN

  • Lean Customer Development

    Building Products Your Customers Will Buy

    de Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leer más

    $206 MXN

  • The Great Beanie Baby Bubble

    Mass Delusion and the Dark Side of Cute

    de Zac Bissonnette ...
    “Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... Leer más

    $91 MXN

  • Something New at the Borrow a Bookshop

    A warm-hearted, romantic and uplifting read

    de Kiley Dunbar ...
    Series Libro 3 - Borrow a Bookshop
    A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running ... Leer más

    $184 MXN

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    de Jean-Noël Kapferer, Vincent Bastien ...
    International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand ... Leer más

    $809 MXN

  • A Retail Investigator

    de Mark Hudson ...
    Fresh out of the Army in 1989, the author started at the ground floor of retail security and worked himself into a multi-store district investigator. 100's of shoplifting detentions followed by 1000's of interviews leads to a story that is both entertaining and informational. Trained in several different forms of interview and interrogation techniques the author shares how he morphed them into ... Leer más

    $34 MXN