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Retail Disruptivo

10 principios para el comercio minorista en un mundo posdigital

de Philip Kotler, Giuseppe Stigliano, Reynaldo Rivera, Martín Zemborain ...

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones ... Leer más

$23.99 USD

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones
... Leer más
The Design of Everyday Things

de Don Norman ...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Leer más

$15.99 USD

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores
... Leer más
Shopping All the Way to the Woods

How the Outdoor Industry Sold Nature to America

de Rachel S. Gross ...

A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shoppingNo escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending ... Leer más

$26.99 USD

A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shoppingNo escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending
... Leer más
Where Bad Jobs Are Better

Retail Jobs Across Countries and Companies

de Chris Tilly, Francoise Carre ...

Retail is now the largest employer in the United States. For the most part, retail jobs are “bad jobs” characterized by low wages, unpredictable work schedules, and few opportunities for advancement. However, labor experts Françoise Carré and Chris Tilly show that these conditions are not inevitable. In Where Bad Jobs Are Better, they investigate retail work across different industries and seven ... Leer más

$25.19 USD

Retail is now the largest employer in the United States. For the most part, retail jobs are “bad jobs” characterized by low wages, unpredictable work schedules, and few opportunities for advancement. However, labor experts Françoise Carré and Chris Tilly show that these conditions are not inevitable. In Where Bad Jobs Are Better, they investigate retail work across different industries and seven
... Leer más
Lean Customer Development

Building Products Your Customers Will Buy

de Cindy Alvarez ...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leer más

$14.39 USD

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers
... Leer más
Dirtbag Billionaire

How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away

de David Gelles ...

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of ... Leer más

$14.99 USD

**Named one of Financial Times’s Best Books of 2025New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles.**This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of
... Leer más
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (ENHANCED EBOOK)

de Carmine Gallo ...

Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple"Carmine Gallo explains beautifully and ... Leer más

$20.19 USD

Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple"Carmine Gallo explains beautifully and
... Leer más
The Kingdom of Prep

The Inside Story of the Rise and (Near) Fall of J.Crew

de Maggie Bullock ...

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the ... Leer más

$12.49 USD

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the
... Leer más
The Secret Life of Groceries

The Dark Miracle of the American Supermarket

de Benjamin Lorr ...

In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the ... Leer más

$14.99 USD

In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery storeWhat does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé*,* author Benjamin Lorr pulls back the
... Leer más
The Everything Guide to Starting and Running a Retail Store

All you need to get started and succeed in your own retail adventure

de Dan Ramsey, Judy Ramsey ...

Series series Everything® Series
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it ... Leer más

Antes $15.99 USD Ahora $0.99 USD

What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it
... Leer más
Cameron Trading Post

de Carolyn O'Bagy Davis ...

Series series Images of America
In 1911, a one-track suspension bridge was constructed over the gorge of the Little Colorado River, bypassing a treacherous river crossing and opening travel to northern Arizona. Five years later, Hubert Richardson built a tin-roofed shack on the river's rim and opened his trading post for business. In the first years, almost all of his customers were Navajo, but with the new bridge travelers soon ... Leer más

$12.99 USD o gratis con Kobo Plus

In 1911, a one-track suspension bridge was constructed over the gorge of the Little Colorado River, bypassing a treacherous river crossing and opening travel to northern Arizona. Five years later, Hubert Richardson built a tin-roofed shack on the river's rim and opened his trading post for business. In the first years, almost all of his customers were Navajo, but with the new bridge travelers soon
... Leer más
Sam Walton

Made In America

de Sam Walton, John Huey ...

In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk ... Leer más

$5.99 USD

In this “sure-fire all-American success story” (The New York Times Book Review), the founder of Wal-Mart describes the inspiration, heart, and optimism that propelled him to build the largest retailer in the world.“[A] wise and inspiring autobiography—Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes.”—San Francisco ChronicleMeet a genuine American folk
... Leer más
How can you earn $5,000 to $10,000 a month with the power of a sales tunnel? (Dropshipping, affiliate,infopreneur)

Create sales tunnels that make a lot of money

de florian riedinger ...

A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently). ... Leer más

Gratis

A sales tunnel is a marketing system that guides a potential customer through a systematic sales process with a number of steps with the ultimate goal of converting that prospect into a customer.In this ebook I will explain how to create a sales tunnel that pays and especially the software I use (which is the best currently).
... Leer más
Arriving Today

From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

de Christopher Mims ...

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail ... Leer más

$10.99 USD

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail
... Leer más
Weird Things Customers Say in Bookstores

de Jennifer Campbell ...

Booksellers share the quirky questions and odd requests from customers that leave them speechless . . ."I've forgotten my glasses, can you read me the first chapter?""Did Beatrix Potter ever write a book about dinosaurs?""Excuse me . . . is this book edible?"Filled with funny, quirky illustrations by the BAFTA Award-winning Brothers McLeod and featuring contributions from booksellers across the ... Leer más

$12.99 USD o gratis con Kobo Plus

Booksellers share the quirky questions and odd requests from customers that leave them speechless . . ."I've forgotten my glasses, can you read me the first chapter?""Did Beatrix Potter ever write a book about dinosaurs?""Excuse me . . . is this book edible?"Filled with funny, quirky illustrations by the BAFTA Award-winning Brothers McLeod and featuring contributions from booksellers across the
... Leer más
The Shop Girls of Harpers

The start of the bestselling heartwarming historical saga series from Rosie Clarke

de Rosie Clarke ...

Series Libro 1 - Welcome To Harpers Emporium
The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as ... Leer más

$6.99 USD o gratis con Kobo Plus

The beginning of a brand new series from #1 bestselling author Rosie ClarkeWelcome to Harpers of Oxford Street.London 1911When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends.When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins.Join them as
... Leer más
The Revenge of Analog

Real Things and Why They Matter

de David Sax ...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Leer más

$11.99 USD

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em...
... Leer más
Malled

My Unintentional Career in Retail

de Caitlin Kelly ...

One woman's midcareer misadventures in the absurd world of American retail.After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim.Suddenly she found herself, middle-aged and mid-career, thrown headfirst ... Leer más

$14.99 USD

One woman's midcareer misadventures in the absurd world of American retail.After losing her job as a journalist and the security of a good salary, Caitlin Kelly was hard up for cash. When she saw that The North Face-an upscale outdoor clothing company-was hiring at her local mall, she went for an interview almost on a whim.Suddenly she found herself, middle-aged and mid-career, thrown headfirst
... Leer más
Retail4G: Sell It

de J. C. Williams Group ...

Series series Retail4G
Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue ... Leer más

Gratis

Whether in-store or online, selling your product or service is the name of the retail game. Examine how to merchandise and market more effectively to increase your revenue
... Leer más
Priceless

The Myth of Fair Value (and How to Take Advantage of It)

de William Poundstone ...

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are ... Leer más

$11.99 USD

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are
... Leer más
The Great Beanie Baby Bubble

Mass Delusion and the Dark Side of Cute

de Zac Bissonnette ...

“Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout ... Leer más

$4.99 USD

“Fascinating, strange, sad, funny, and entirely engrossing, The Great Beanie Baby Bubble is a smart, engaging book that’s as much about the odd saga of these plush toys as it is about the nature of obsession and desire.”—SUSAN ORLEAN, author of Rin Tin TinNew York Times bestselling author Zac Bissonnette explores what happened when a $5 stuffed animal took over America and turned a college dropout
... Leer más
More Than a Hobby

How a $600 Startup Became America's Home and Craft Superstore

de David Green ...

More than a Hobby takes readers inside the mind of a low-key, likable Oklahoma entrepreneur who has created a unique shopping experience. How did his company go from a $600 loan to $1.3 billion in annual sales in just thirty-one years-especially when he wasn't groomed for this work either by heritage or by education?Green was willing to go against the tide, allowing faith to play a huge part in ... Leer más

$12.99 USD

More than a Hobby takes readers inside the mind of a low-key, likable Oklahoma entrepreneur who has created a unique shopping experience. How did his company go from a $600 loan to $1.3 billion in annual sales in just thirty-one years-especially when he wasn't groomed for this work either by heritage or by education?Green was willing to go against the tide, allowing faith to play a huge part in
... Leer más
Winner Sells All

Amazon, Walmart, and the Battle for Our Wallets

de Jason Del Rey ...

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail.The resulting rivalry is a bare-knuckle ... Leer más

$21.99 USD

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail.The resulting rivalry is a bare-knuckle
... Leer más
Retail Gangster

The Insane, Real-Life Story of Crazy Eddie

de Gary Weiss ...

A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores ... Leer más

$11.99 USD

A biography of the spectacular rise and fall of Eddie Antar, better known as "Crazy Eddie," whose home electronics empire changed the world even as it turned out to be one of the biggest business scams of all timeBack in the fall of 2016 we heard the news about the passing of Eddie Antar, "Crazy Eddie" as he was known to millions of people, the man behind the successful chain of electronic stores
... Leer más

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