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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Leer más

    $309 MXN

  • Mission Met

    Proven Strategic Planning Guidance to Help You Build a Financially Secure and Impactful Nonprofit

    de Eric Ryan ...
    Strategic planning, when done well, can powerfully transform your small nonprofit.However, as Eric Ryan has learned over nearly twenty-five years of nonprofit leadership, there are many barriers to effective strategic planning.In this practical and easy-to-read book, he’ll help you overcome these barriers by teaching you:The leadership mindset for effective strategic planningHow to structure a ... Leer más

    $103 MXN

  • The Method Method

    Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

    An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf ... Leer más

    $91 MXN

  • Audiolibro

    The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    Narrado por Jacquelyn Ottman ...

    Completo

    7 hora 25 minutos

    Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience. ... Leer más

    $344 MXN

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  • The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    de Eric Ries ...
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Leer más

    $202 MXN

  • How to Build Network Marketing Leaders Volume One

    Step-by-Step Creation of MLM Professionals

    Do you want to be a leader? Or, do you want more leaders on your network marketing team?The strength of your network marketing business is measured in **leaders **- not in the number of distributors. Leaders are the long-term foundation of your business.Everyone says they want to have more leaders, but how?  How does one find leaders?  How does one create leaders?  What are the things we need ... Leer más

    $86 MXN

  • Getting Work Done (HBR 20-Minute Manager Series)

    Series series 20-Minute Manager
    Master the art of workplace productivity.Overwhelmed by the sheer volume of work you need to accomplish? Being pulled in different directions by competing priorities? Getting Work Done runs you through the basics of being more productive at work. You’ll learn to:Align your schedule with your prioritiesFocus your attention and avoid distractionsCreate effective daily routinesSet boundaries and lea. ... Leer más

    $183 MXN o gratis con Kobo Plus

  • Managing Time (HBR 20-Minute Manager Series)

    Series series 20-Minute Manager
    Master the art of time management and getting the right work done.Does it seem like you never have enough time to get everything done? Keeping on top of your tasks, deadlines, and work schedule can be daunting. Managing Time quickly walks you through the basics. You’ll learn to:Assess how you spend your time nowPrioritize your tasksPlan the right time to work on each oneAvoid procrastina... ... Leer más

    $183 MXN o gratis con Kobo Plus

  • Running Meetings (HBR 20-Minute Manager Series)

    Series series 20-Minute Manager
    Run more productive meetings.Whether you're new to running meetings or a seasoned executive with no time to waste, leading effective (and even pleasant!) meetings is a must. Running Meetings guides you through the basics of:Crafting a useful agendaInviting the right team membersMaking sure everyone's voice is heard while avoiding conflictCapturing decisions, ideas, and follow-up tasks... ... Leer más

    $183 MXN o gratis con Kobo Plus

  • Perfect Phrases for Managers and Supervisors, Second Edition

    de Meryl Runion ...
    Series series Perfect Phrases Series
    The Right Phrase for Every Situation . . . Every TimeCommunication is the single most important skill for excelling as a manager. What you say and how you say it sets the tone for your department and your entire organization.Perfect Phrases for Managers and Supervisors, second edition, has been completely revised to help you communicate in today’s workplace, where collaboration, cooperation, and ... Leer más

    $178 MXN

  • Perfect Phrases for Building Strong Teams: Hundreds of Ready-to-Use Phrases for Fostering Collaboration, Encouraging Communication, and Growing a

    Series series Perfect Phrases Series
    The Right Phrase for Every Situation…Every TimeWhether you're a project manager, department head, or CEO, you have to choose the perfect words to inspire real teamwork. This quick-reference guide addresses all the issues you could possibly encounter working with a team-offering hundreds of ready-to-use phrases for every situation. From managing interpersonal conflicts to motivating an entire ... Leer más

    $212 MXN

  • Rath & Strong's Six Sigma Team Pocket Guide

    de Rath & Strong ...
    The companion follow-up to one of the bestselling Six Sigma books ever publishedAn alarming number of Six Sigma projects are failing--not because of misuse of Six Sigma's statistical tools but because of internal politics and poor communication between team members and the rest of the organization.The Rath & Strong's Six Sigma Team Pocket Guide helps team leaders and members reverse this trend, ... Leer más

    $212 MXN