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The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

de Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Leer más

$17.99 USD

Disponible también en: Audiolibro

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... Leer más

Disponible también en: Audiolibro
The Method Method

Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

de Eric Ryan, Adam Lowry, Lucas Conley ...

An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf ... Leer más

$4.99 USD

Disponible también en: Audiolibro

An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf
... Leer más

Disponible también en: Audiolibro
Mission Met

Proven Strategic Planning Guidance to Help You Build a Financially Secure and Impactful Nonprofit

de Eric Ryan ...

Strategic planning, when done well, can powerfully transform your small nonprofit.However, as Eric Ryan has learned over nearly twenty-five years of nonprofit leadership, there are many barriers to effective strategic planning.In this practical and easy-to-read book, he’ll help you overcome these barriers by teaching you:The leadership mindset for effective strategic planningHow to structure a ... Leer más

$5.99 USD

Strategic planning, when done well, can powerfully transform your small nonprofit.However, as Eric Ryan has learned over nearly twenty-five years of nonprofit leadership, there are many barriers to effective strategic planning.In this practical and easy-to-read book, he’ll help you overcome these barriers by teaching you:The leadership mindset for effective strategic planningHow to structure a
... Leer más
Audiolibro

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

de Jacquelyn A. Ottman ...

Narrado por Jacquelyn Ottman ...

Completo

7 hora 25 minutos

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience. ... Leer más

$19.99 USD

Disponible también en: eBooks

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
... Leer más

Disponible también en: eBooks
Audiolibro

The Method Method

Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

de Adam Lowry, Eric Ryan ...

Narrado por Adam Lowry, Eric Ryan, Sean Pratt ...

Completo

8 hora 14 minutos

An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf ... Leer más

$29.99 USD

Disponible también en: eBook

An inspiring case study for the next generation of start-ups by the unconventional founders of Method.Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf
... Leer más

Disponible también en: eBook

Audiolibro

Delivering Happiness

A Path to Profits, Passion, and Purpose

de Tony Hsieh ...

Narrado por Tony Hsieh ...

Completo

8 hora 17 minutos

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, ... Leer más

$27.99 USD

Disponible también en: eBook

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money,
... Leer más

Disponible también en: eBook
Audiolibro

Drive

The Surprising Truth About What Motivates Us

de Daniel H. Pink ...

Narrado por Daniel H. Pink ...

Completo

5 hora 53 minutos

**“Pink’s ideas deserve a wide hearing. Corporate boards. . .could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions instead.”—*ForbesThe New York Times* bestseller that gives readers paradigm-shattering ways to think about motivation from the author of When: The Scientific Secrets of Perfect Timing**Most people believe that the best way to motivate is with ... Leer más

$17.50 USD

Disponible también en: eBook

**“Pink’s ideas deserve a wide hearing. Corporate boards. . .could do well by kicking out their pay consultants for an hour and reading Pink’s conclusions instead.”—*ForbesThe New York Times* bestseller that gives readers paradigm-shattering ways to think about motivation from the author of When: The Scientific Secrets of Perfect Timing**Most people believe that the best way to motivate is with
... Leer más

Disponible también en: eBook
Audiolibro

Rework

de Jason Fried, David Heinemeier Hansson ...

Narrado por Mike Chamberlain ...

Completo

2 hora 50 minutos

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the ... Leer más

$9.99 USD

Disponible también en: eBook

Rework shows you a better, faster, easier way to succeed in business.Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the
... Leer más

Disponible también en: eBook
Audiolibro

The Willpower Instinct

How Self-Control Works, Why It Matters, and What You Can Do To Get More of It

de Kelly McGonigal PhD ...

Narrado por Walter Dixon ...

Completo

8 hora 20 minutos

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The ... Leer más

$20.99 USD

Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The
... Leer más
Audiolibro

Flow

The Psychology of Optimal Experience

de Mihaly Csikszentmihalyi ...

Narrado por Donald Corren ...

Completo

11 hora 35 minutos

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this ... Leer más

$24.99 USD

Disponible también en: eBook

Psychologist Mihaly Csikszentmihalyi’s famous investigations of “optimal experience” have revealed that what makes an experience genuinely satisfying is a state of consciousness called flow. During flow, people typically experience deep enjoyment, creativity, and a total involvement with life. In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this
... Leer más

Disponible también en: eBook
Audiolibro

The Shack

de Wm. Paul Young ...

Narrado por Roger Mueller ...

Completo

9 hora 15 minutos

A timeless story of finding hope through unthinkable loss, The Shack is one of the most powerful and beloved stories of our age, with over 25 million copies sold worldwide.Mackenzie “Mack” Phillips's youngest daughter, Missy, has been abducted during a family vacation, and evidence that she may have been brutally murdered is found in an abandoned shack deep in the Oregon wilderness.Four years ... Leer más

$27.99 USD

Disponible también en: eBook

A timeless story of finding hope through unthinkable loss, The Shack is one of the most powerful and beloved stories of our age, with over 25 million copies sold worldwide.Mackenzie “Mack” Phillips's youngest daughter, Missy, has been abducted during a family vacation, and evidence that she may have been brutally murdered is found in an abandoned shack deep in the Oregon wilderness.Four years
... Leer más

Disponible también en: eBook
Audiolibro

A Dance with Dragons

A Song of Ice and Fire: Book Five

de George R. R. Martin ...

Narrado por Roy Dotrice ...

Series Audiolibro 5 - A Song of Ice and Fire
Completo

48 hora 55 minutos

#1 NEW YORK TIMES BESTSELLER • THE BOOK BEHIND THE FIFTH SEASON OF THE ACCLAIMED HBO SERIES GAME OF THRONESNAMED ONE OF PASTE’S BEST FANTASY BOOKS OF THE DECADEDubbed “the American Tolkien” by Time magazine, George R. R. Martin has earned international acclaim for his monumental cycle of epic fantasy. Now the #1 New York Times bestselling author delivers the fifth book in his landmark series—as b. ... Leer más

$45.99 USD

Disponible también en: eBook

#1 NEW YORK TIMES BESTSELLER • THE BOOK BEHIND THE FIFTH SEASON OF THE ACCLAIMED HBO SERIES GAME OF THRONESNAMED ONE OF PASTE’S BEST FANTASY BOOKS OF THE DECADEDubbed “the American Tolkien” by Time magazine, George R. R. Martin has earned international acclaim for his monumental cycle of epic fantasy. Now the #1 New York Times bestselling author delivers the fifth book in his landmark series—as b.
... Leer más

Disponible también en: eBook

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The New Rules of Green Marketing

The Method Method

Mission Met

The New Rules of Green Marketing

The Method Method

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Delivering Happiness

Drive

Rework

The Willpower Instinct

Flow

The Shack

A Dance with Dragons

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Libros narrados por Eric Ryan

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