Skip to main content
Search Button
México Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...
Descubre nuestras recomendaciones
eBooks gratis
Oferta del día
Descubre nuestras recomendaciones
Descubre nuestras recomendaciones
eBooks gratis


Libros narrados por Jay Baer

1 - 12 de 14 resultados
Skip side bar filters

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $218 MXN

  • Youtility

    Why Smart Marketing Is about Help Not Hype

    de Jay Baer ...
    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

    $182 MXN

  • The Point

    How to Win with Clarity-Fueled Communications

    de Steve Woodruff ...
    Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the ... Leer más

    $107 MXN o gratis con Kobo Plus

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    de Jay Baer, Daniel Lemin ...
    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $202 MXN

  • Youtility for Accountants

    Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

    de Jay Baer, Darren Root ...
    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

    $60 MXN

  • Youtility for Real Estate

    Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

    de Jay Baer, Erica Campbell Byrum ...
    How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Leer más

    $60 MXN

  • The Owned Media Doctrine

    Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand

    de Erik Deckers, Taulbee Jackson ...
    The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine ... Leer más

    $150 MXN

  • Audiolibro

    Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Narrado por Jay Baer ...

    Completo

    5 hora 36 minutos

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all ... Leer más

    $481 MXN

  • Audiolibro

    New Rules for Business

    Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

    de Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...
    Narrado por Josh Bernoff, Ann Handley, Erik Synnestvedt ...

    Completo

    22 hora 53 minutos

    LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Leer más

    $860 MXN

  • Audiolibro

    Talk Triggers

    The Complete Guide to Creating Customers with Word-of-Mouth

    de Jay Baer, Daniel Lemin ...
    Narrado por Jay Baer, Daniel Lemin, Ted Wright ...

    Completo

    5 hora 34 minutos

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $258 MXN

  • Audiolibro

    Youtility

    Why Smart Marketing Is about Help Not Hype

    de Jay Baer ...
    Narrado por Jay Baer, Marcus Sheridan ...

    Completo

    4 hora 51 minutos

    The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Leer más

    $430 MXN

  • Audiolibro

    The Now Revolution

    7 Shifts to Make Your Business Faster, Smarter and More Social

    de Jay Baer, Amber Naslund ...
    Narrado por Erik Synnestvedt ...

    Completo

    6 hora 9 minutos

    TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?In The Now Revolution, renowned marketers and social media ... Leer más

    $481 MXN