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R.E.D. Marketing

The Three Ingredients of Leading Brands

de Greg Creed, Ken Muench ...

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! ... Leer más

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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum!
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Audiolibro

R.E.D. Marketing

The Three Ingredients of Leading Brands

de Greg Creed, Ken Muench ...

Narrado por Greg Creed, Ken Muench ...

Completo

7 hora 30 minutos

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! ... Leer más

$467 MXN

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum!
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Designing Your Life

How to Build a Well-Lived, Joyful Life

de Bill Burnett, Dave Evans ...

**#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York TimesDesigners create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was ... Leer más

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**#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York TimesDesigners create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was
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How to Be Everything

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de Emilie Wapnick ...

What do you want to be when you grow up? It’s a familiar question we’re all asked as kids. While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don’t.Having a lot of different interests, projects and curiosities doesn’t make you a "jack-of-all-trades, master of none." Your ... Leer más

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What do you want to be when you grow up? It’s a familiar question we’re all asked as kids. While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don’t.Having a lot of different interests, projects and curiosities doesn’t make you a "jack-of-all-trades, master of none." Your
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Quick Team-Building Activities for Busy Managers

50 Exercises That Get Results in Just 15 Minutes

de Brian Miller ...

Eliminate the need for time or resources on formal training and get your teams up and running themselves--with only minutes of prep.Between workplace personnel being more culturally diverse than ever before, a generation of employees being raised attached to technology while avoiding human interaction, and an increasing culture of competitiveness that is constantly raising tensions between ... Leer más

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Eliminate the need for time or resources on formal training and get your teams up and running themselves--with only minutes of prep.Between workplace personnel being more culturally diverse than ever before, a generation of employees being raised attached to technology while avoiding human interaction, and an increasing culture of competitiveness that is constantly raising tensions between
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Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

de Bridget Brennan ...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... Leer más

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If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when
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Fascinate

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de Sally Hogshead ...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Leer más

$243 MXN o gratis con Kobo Plus

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your
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The Big Book of Team-Motivating Games: Spirit-Building, Problem-Solving and Communication Games for Every Group

de Mary Scannell, Edward Scannell ...

Series series Big Book Series
Teamwork can be fun!Games that improve team cooperation, communication, and spiritDid you know that games can:Raise sagging moraleLiven up boring staff meetingsIncrease interaction among staff membersPromote a culture of harmony and cooperationCreate an atmosphere of fun for your teamKeeping your team motivated and challenged, especially during tough economic times, can be... ... Leer más

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Teamwork can be fun!Games that improve team cooperation, communication, and spiritDid you know that games can:Raise sagging moraleLiven up boring staff meetingsIncrease interaction among staff membersPromote a culture of harmony and cooperationCreate an atmosphere of fun for your teamKeeping your team motivated and challenged, especially during tough economic times, can be...
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Get Different

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From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not ... Leer más

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From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not
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Sacred Cows Make the Best Burgers

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de Robert J. Kriegel, PhD, David Brandt, PhD ...

Sacred cows--outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas--exist in every company. Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them. ... Leer más

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Sacred cows--outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas--exist in every company. Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them.
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Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

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After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks, ... Leer más

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After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks,
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The Big Book of People Skills Games: Quick, Effective Activities for Making Great Impressions, Boosting Problem-Solving Skills and Improving

Quick, Effective Activities for Making Great Impressions, Problem-Solving and Improved Customer Serv

de Colleen Rickenbacher, Edward E. Scannell ...

Series series Big Book Series
More than 700,000 books sold in the Big Book series!Always say and do the right thing at the right time! Developing the necessary skills critical to teamwork and company success—taught in a fun group formatMeeting new people, developing listening skills, learning proper business etiquette, or dealing with difficult customers or coworkers are all challenges every company faces. The Big Book of ... Leer más

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More than 700,000 books sold in the Big Book series!Always say and do the right thing at the right time! Developing the necessary skills critical to teamwork and company success—taught in a fun group formatMeeting new people, developing listening skills, learning proper business etiquette, or dealing with difficult customers or coworkers are all challenges every company faces. The Big Book of
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Libros narrados por Ken Muench

R.E.D. Marketing

R.E.D. Marketing

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Designing Your Life

How to Be Everything

Quick Team-Building Activities for Busy Managers

Why She Buys

Fascinate

The Big Book of Team-Motivating Games: Spirit-Building, Problem-Solving and Communication Games for Every Group

Get Different

Sacred Cows Make the Best Burgers

Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

The Big Book of People Skills Games: Quick, Effective Activities for Making Great Impressions, Boosting Problem-Solving Skills and Improving