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  • The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Leer más

    $172 MXN

  • El Mom Test: Cómo Mantener Conversaciones con tus Clientes y Validar tu Idea de Negocio Cuando Todos te Mienten

    ¿Tienes una idea de negocio y no sabes si va a funcionar?¿Hablas con tus clientes y les parece un buena idea pero no cierras ninguna venta?¿O simplemente te cuesta hablar con clientes y no sabes por dónde empezar?Este libro es la solución.TODOS TE MIENTENDicen que no debes preguntarle a tu madre si tu idea de negocio es buena, porque ella te quiere y por tanto, dirá lo que sea necesario para ... Leer más

    $154 MXN

  • Write Useful Books

    A modern approach to designing and refining recommendable nonfiction

    The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta ... Leer más

    $172 MXN

  • De Mom Test: Hoe je Met Klanten Moet Praten om te Leren of je Bedrijf Een Goed Idee is, Terwijl Iedereen Tegen je Liegt.

    Iedereen liegt tegen jeVraag nooit aan je moeder of je bedrijf een goed idee is want ze houdt van je en zal tegen je liegen.Technisch gezien is dit waar, maar daar gaat het helemaal niet om. Je moet niemand vragen of je bedrijf een goed idee is. Het is een slechte vraag en iedereen zal in ieder geval een klein beetje tegen je liegen. Het is niet de verantwoordelijkheid van anderen om jou de ... Leer más

    $172 MXN

  • Le Mom Test: Comment Parler Avec les Clients et Apprendre si Votre Idée d'Entreprise est Bonne, Quand Tout le Monde Vous Ment

    Le Mom Test est un guide rapide et pratique qui vous fera économiser du temps, de l'argent et de la peine.Ils disent que vous ne devriez pas demander à votre mère si votre entreprise est une bonne idée, parce qu'elle vous aime et vous mentira. Techniquement c'est vrai, mais ils passent à côté de l'essentiel. Vous ne devriez demander à personne si votre entreprise est une bonne idée. C'est une ... Leer más

    $172 MXN

  • O Teste da Mãe: Como Conversar com Clientes e Descobrir se sua ideia é boa, Mesmo com Todos Mentindo para Você

    Dizem que você não deve perguntar para sua mãe se seu negócio é uma boa ideia, afinal de contas ela lhe ama.Isto está tecnicamente correto, mas não é o ponto mais importante. Você não deveria perguntar para ninguém se a sua ideia é boa. Essa é uma péssima pergunta e todos vão mentir para você, nem que seja só um pouco. Não é dever dos outros lhe dizer a verdade. É seu dever descobrí-la.Conversar ... Leer más

    $172 MXN

  • Hur Prata Med Kunder För Att Ta Reda På Om Din Affärsidé Håller, När Alla Ljuger För Dig?: The Mom Test Och Andra Verktyg För Kundutveckling

    ALLA LJUGER FÖR DIGMan säger att du inte ska fråga dina vänner om din affärsidé håller, de älskar allt du gör och kommer att ljuga för dig, ge dig komplimanger och sina generella åsikter.Detta är sant, men man missar poängen. Du kan fråga vem som helst om idén är bra. Men det är en dålig fråga som besvaras med mycket partiskhet, och alla kommer att ljuga för dig åtminstone lite grann.ATT GÖRA RÄTT ... Leer más

    $172 MXN

  • Audiolibro

    Mom Test, The

    How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    Narrado por Rob Fitzpatrick ...

    Completo

    3 hora 50 minutos

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Leer más

    $258 MXN o gratis con Kobo Plus

  • Testul Mamei: Cum să discuţi cu clienţii şi să-ţi dai seama dacă afacerea ta este o idee bună, atunci când toată lumea te minte

    TOATĂ LUMEA TE MINTESe spune că nu ar trebui să îți întrebi mama dacă ideea ta de afacere este bună pentru că ea te iubește și te va minți.Acest lucru este adevărat din punct de vedere tehnic, dar ratează ideea. Nu ar trebui să întrebi pe nimeni dacă ideea ta de afacere este bună. Este o întrebare proastă și toată lumea te va minți măcar puțin. Nu este responsabilitatea lor să îți spună adevărul. ... Leer más

    $155 MXN

  • Audiolibro

    The Mom Test

    How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

    Completo

    3 hora 50 minutos

    Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer ... Leer más

    $344 MXN

    PEDIDO ANTICIPADO

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    A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller ... Leer más

    Antes $832 MXN Ahora $740 MXN

  • Audiolibro

    The Lean Product Playbook

    How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    de Dan Olsen ...
    Narrado por Walter Dixon ...

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    The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step ... Leer más

    $516 MXN