Rakuten Kobo

Skip side bar filters

Write Useful Books

A modern approach to designing and refining recommendable nonfiction

de Rob Fitzpatrick ...

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta ... Leer más

$9.99 USD

The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the world's best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta
... Leer más
The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

de Rob Fitzpatrick ...

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer ... Leer más

$15.99 USD

PEDIDO ANTICIPADO

Disponible también en: Audiolibros

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer
... Leer más

Disponible también en: Audiolibros
Audiolibro

Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

de Rob Fitzpatrick ...

Narrado por Rob Fitzpatrick ...

Completo

3 hora 50 minutos

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Leer más

$14.99 USD o gratis con Kobo Plus

Disponible también en: eBook

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... Leer más

Disponible también en: eBook
Audiolibro

The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

de Rob Fitzpatrick ...

Completo

3 hora 50 minutos

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer ... Leer más

$19.99 USD

PEDIDO ANTICIPADO

Disponible también en: eBook

Revised and Expanded Edition.Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer
... Leer más

Disponible también en: eBook

Audiolibro

Storyworthy

Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling

de Matthew Dicks, Dan Kennedy ...

Narrado por Matthew Dicks ...

Completo

10 hora 1 minutos

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller ... Leer más

$42.99 USD

Disponible también en: eBook

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters.Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller
... Leer más

Disponible también en: eBook
Audiolibro

The Lean Product Playbook

How to Innovate with Minimum Viable Products and Rapid Customer Feedback

de Dan Olsen ...

Narrado por Walter Dixon ...

Completo

9 hora 54 minutos

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step ... Leer más

$29.98 USD

Disponible también en: eBook

The missing manual on how to apply Lean Startup to build products that customers loveThe Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step
... Leer más

Disponible también en: eBook
Audiolibro

The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

de Chet Holmes, Jay Conrad Levinson, Amanda Holmes ...

Narrado por Amanda Holmes, George Newbern ...

Completo

11 hora 29 minutos

NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate ... Leer más

$19.95 USD

Disponible también en: eBook

NEWLY REVISED AND UPDATEDThe bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen materialEvery single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate
... Leer más

Disponible también en: eBook
Audiolibro

This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

Narrado por Seth Godin ...

Completo

7 hora 2 minutos

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

$17.99 USD

Disponible también en: eBook

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Leer más

Disponible también en: eBook
Audiolibro

Competing Against Luck

The Story of Innovation and Customer Choice

de Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

Narrado por John Pruden ...

Completo

7 hora 25 minutos

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more ... Leer más

$23.99 USD

Disponible también en: eBook

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more
... Leer más

Disponible también en: eBook
Audiolibro

Never Split the Difference

Negotiating As If Your Life Depended On It

de Chris Voss, Tahl Raz ...

Narrado por Michael Kramer ...

Completo

8 hora 7 minutos

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, ... Leer más

$25.99 USD

Disponible también en: eBook

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator,
... Leer más

Disponible también en: eBook
Audiolibro

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

de John Doerr ...

Narrado por John Doerr, Various, William Davidow, Brett Kopf, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki0, Cristos Goodrow1, Julia Collins2, Alex Garden3, Joseph Suzuki4 ...

Completo

7 hora 56 minutos

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth--and how it can help any organization thrive.In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had ... Leer más

$17.50 USD

Disponible también en: eBook

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth--and how it can help any organization thrive.In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had
... Leer más

Disponible también en: eBook
Audiolibro

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

de Yvon Chouinard ...

Narrado por Yvon Chouinard, Christopher Grove ...

Completo

7 hora 59 minutos

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his ... Leer más

$17.50 USD

Disponible también en: eBook

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his
... Leer más

Disponible también en: eBook

Kobo Rakuten

eReaders

Aplicaciones

Accesorios

¿Qué es Kobo Super Points?

Prémiate

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Libros narrados por Rob Fitzpatrick

Write Useful Books

The Mom Test

Mom Test, The

The Mom Test

La gente que leyó estos también disfrutó

Storyworthy

The Lean Product Playbook

The Ultimate Sales Machine

This Is Marketing

Competing Against Luck

Never Split the Difference

Measure What Matters

Let My People Go Surfing

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Libros narrados por Rob Fitzpatrick

Mostrar:

La gente que leyó estos también disfrutó