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  • Unleash Your Primal Brain

    Demystifying how we think and why we act

    de Tim Ash ...
    Understand what makes you human!This book is about the commonalities all 8,000,000,000 people on earth share.Drop a rock. It falls and hits the ground.Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.First the bad news: The ... Leer más

    $189 MXN o gratis con Kobo Plus

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leer más

    $403 MXN

  • A mentira da racionalidade

    Desmistificando nosso modo de pensar e por que agimos como agimos

    de Tim Ash ...
    ENTENDA O QUE TORNA VOCÊ HUMANO!Neste livro falaremos dos pontos que os 8 bilhões de habitantes da Terra têm em comum.Desde os primeiros dias de vida no planeta, nossos ancestrais foram moldados por condições implacáveis de sobrevivência. Processos adaptativos – também compartilhados com insetos e répteis – que ocorreram há milhares de anos ainda estão dentro de nós. Adições posteriores são comuns ... Leer más

    $179 MXN

  • Audiolibro

    Unleash Your Primal Brain

    Demystifying how we think and why we act

    de Tim Ash ...
    Narrado por Tim Ash ...

    Completo

    5 hora 16 minutos

    Unleash Your Primal Brain illuminates the fundamental “why’s” behind our actions from an evolutionary perspective. From the rise of the earliest life on earth, to our uniquely human recent adaptations, you will come away with a deep understanding of our of how the brain evolved, and why we act the way that we do.Understand what makes us human!This book is about the commonalities all 8,000,000,000 ... Leer más

    $258 MXN o gratis con Kobo Plus

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  • Audiolibro

    Think Like a Monk

    The secret of how to harness the power of positivity and be happy now

    de Jay Shetty ...
    Narrado por Jay Shetty ...

    Completo

    10 hora 54 minutos

    2021 Audiobook of the Year – The British Book AwardsThe Sunday Times Number One BestsellerJay Shetty, social media superstar and host of the #1 podcast ‘On Purpose’, distils the timeless wisdom he learned as a practising monk into practical steps anyone can take every day to live a less anxious, more meaningful life.Over recent years, Jay Shetty has become a favourite in the hearts and minds of ... Leer más

    $391 MXN

  • Audiolibro

    Tiny Habits

    The Small Changes That Change Everything

    de BJ Fogg ...
    Narrado por BJ Fogg ...

    Completo

    11 hora 22 minutos

    Brought to you by Penguin.Improving your life is much easier than you think. Whether it's losing weight, sleeping more, or restoring your work/life balance - the secret is to start small.For years, we've been told that being healthier and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or ... Leer más

    $305 MXN

  • You Should Test That

    Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

    de Chris Goward ...
    Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Leer más

    $403 MXN

  • Alibaba

    The House That Jack Ma Built

    de Duncan Clark ...
    "The story of Alibaba's rise—along with Jack Ma's—offers a fascinating window onto China's staggering transformation." — The Wall Street JournalIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's ... Leer más

    $193 MXN o gratis con Kobo Plus

  • Responsive Design

    Series series Smashing eBooks
    Responsive design is not only a new technique — it's an entirely new mindset. This eBook, "Responsive Design" (eBook #23), provides an overview on responsive Web design, showing many situations and techniques in which this approach can be applied to. Smartphones, tablets, laptops and desktop computers may share the same design, which is adapted according to screen size, platform and orientation ... Leer más

    $92 MXN

  • Usability Testing Essentials

    Ready, Set...Test

    Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There’s a reason for that. Usability.When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, ... Leer más

    $598 MXN

  • Magento 2 Developer's Guide

    Harness the power of Magento 2 to extend and customize your online store

    de Branko Ajzele ...
    Harness the power of Magento 2 – The most recent version of the world's favourite e-Commerce platform for your online storeKey FeaturesSet up, configure, and power up your Magento environment from development to productionMaster the use of Web API to communicate with the Magento system and create custom servicesCreate custom modules from scratch to extend the core functionality of the Magento ... Leer más

    $650 MXN o gratis con Kobo Plus

  • Wireless Hacks

    Tips & Tools for Building, Extending, and Securing Your Network

    The popularity of wireless networking has grown exponentially over the past few years, despite a general downward trend in the telecommunications industry. More and more computers and users worldwide communicate via radio waves every day, cutting the tethers of the cabled network both at home and at work.Wireless technology changes not only the way we talk to our devices, but also what we ask them ... Leer más

    $206 MXN