Rakuten Kobo

Carrito de compra

Artículos no disponibles para compra.

Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.

artículosartículo

- Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Recibe 1 crédito cada mes para el audiolibro de tu elección
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  Audiolibro
  de ,
  
  Disponible el:
  
  . Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.
  
  Preventa
  1 audiolibro mensual
  
  + Prueba gratis de 30 días
  
  Oferta especial
  
  Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.
  
  *Sin compromiso, cancela en cualquier momento
  
  GRATIS

artículosartículo

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

Recomendado para ti

Skip side bar filters

The Age of Extraction

How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity

de Tim Wu ...

**A NEW YORKER BEST BOOK OF 2025 • Tech platforms manipulate attention, extract wealth, and deepen inequality. In this new book, Tim Wu (The Attention Merchants) explains how we can reclaim control and create a balanced economy that works for everyone.“The magic of Tim Wu’s The Age of Extraction is its simplicity. Wu deftly breaks down one of the greatest challenges of our age—the unaccountable ... Leer más

$218 MXN

**A NEW YORKER BEST BOOK OF 2025 • Tech platforms manipulate attention, extract wealth, and deepen inequality. In this new book, Tim Wu (The Attention Merchants) explains how we can reclaim control and create a balanced economy that works for everyone.“The magic of Tim Wu’s The Age of Extraction is its simplicity. Wu deftly breaks down one of the greatest challenges of our age—the unaccountable
... Leer más
The Attention Merchants

The Epic Scramble to Get Inside Our Heads

de Tim Wu ...

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ... Leer más

$182 MXN

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the
... Leer más
Comerciantes de atención

La lucha épica por entrar en nuestra cabeza

de Tim Wu ...

Traducido por Paula Zumalacárregui Martínez ...

Series series Ensayo
En un momento en que el acceso a la información es prácticamente ilimitado, nuestra atención se ha convertido en un producto fundamental para el mercado.¿Sentimos que desafían nuestra atención? Los negocios de Occidente dependen de ello. En casi cada momento de nuestras vidas, nos enfrentamos a un aluvión de mensajes, incentivos publicitarios, marcas, redes sociales y otros esfuerzos para captar ... Leer más

$249 MXN o gratis con Kobo Plus

En un momento en que el acceso a la información es prácticamente ilimitado, nuestra atención se ha convertido en un producto fundamental para el mercado.¿Sentimos que desafían nuestra atención? Los negocios de Occidente dependen de ello. En casi cada momento de nuestras vidas, nos enfrentamos a un aluvión de mensajes, incentivos publicitarios, marcas, redes sociales y otros esfuerzos para captar
... Leer más
巨頭的詛咒：就是他們！正在扼殺創新、中小企業、你我的隱私資訊和薪資

The Curse of Bigness: Antitrust in the New Gilded Age

de 吳修銘, Tim Wu ...

Traducido por 王怡棻 ...

Series series 天下財經
企業的規模愈來愈大，我們的選擇愈來愈少，商人的影響力超越政府，更侵蝕了社會和民主，破除壟斷，才能促進市場競爭力，讓產業更為強大。我們不只是消費者，更是可以扭轉局勢的公民，在這一場壟斷之戰中，創造充滿活力和創意的經濟環境。「讓巨頭倒下，才能澆灌民主之花。」─吳修銘企業的本質決定了我們將會是什麼樣的國家，日益失控的巨頭恣意對待消費者，明目張膽的壓制初生的挑戰者，不再有新事物能對舊事物構成挑戰，掠奪不對等的大量財富與資源，甚至造成分配不均、民粹主義興起。◎競爭者未上場，處境已邊緣化：Facebook收購67家公司，亞馬遜有91家，Google則是214家◎薪資難漲？遭壟斷的產業可能暗中串通，勞工收益更少，股東與管理階層獲利更多◎影音平台越來越貴？網路服務分級可能讓網速變慢，廠商成本爆增，轉嫁給消費者少數幾家大企業完全掌控了... ... Leer más

$115 MXN

企業的規模愈來愈大，我們的選擇愈來愈少，商人的影響力超越政府，更侵蝕了社會和民主，破除壟斷，才能促進市場競爭力，讓產業更為強大。我們不只是消費者，更是可以扭轉局勢的公民，在這一場壟斷之戰中，創造充滿活力和創意的經濟環境。「讓巨頭倒下，才能澆灌民主之花。」─吳修銘企業的本質決定了我們將會是什麼樣的國家，日益失控的巨頭恣意對待消費者，明目張膽的壓制初生的挑戰者，不再有新事物能對舊事物構成挑戰，掠奪不對等的大量財富與資源，甚至造成分配不均、民粹主義興起。◎競爭者未上場，處境已邊緣化：Facebook收購67家公司，亞馬遜有91家，Google則是214家◎薪資難漲？遭壟斷的產業可能暗中串通，勞工收益更少，股東與管理階層獲利更多◎影音平台越來越貴？網路服務分級可能讓網速變慢，廠商成本爆增，轉嫁給消費者少數幾家大企業完全掌控了...
... Leer más
The Master Switch

The Rise and Fall of Information Empires

de Tim Wu ...

A New Yorker and Fortune Best Book of the Year"A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna HuffingtonAnalyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire.It is ... Leer más

$165 MXN

A New Yorker and Fortune Best Book of the Year"A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna HuffingtonAnalyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire.It is
... Leer más
注意力商人：他們如何操弄人心? 揭密媒體、廣告、群眾的角力戰

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

de 吳修銘, Tim Wu ...

Traducido por 黃庭敏 ...

電子郵件，免費！照片分享，無上限！你是否想過，隨手可得的免費內容、便利的免費服務，到底都是誰在付費？如果商品免費，那你就不是消費者，而是商品！你我可能都不知不覺地把自己賣給了注意力商人！「『媒體轉型、網路演化與資訊浪潮」此一主題最具洞見的作者。』──黃哲斌（資深媒體人）「這是少有的關注產業發展的傳播史，對現在或未來的『注意力產業』」中人來說，不可不讀。」──游梓翔（世新大學新聞傳播學院院長）※ 爬梳兩百年來從報紙、海報、廣播、電視、網路崛起的商戰歷史。※ 拆解創造吸引╳培養聚眾╳收割轉賣的注意力變現商業模式。※ 注意力商人如何因時代變化、工具改變轉進新的獲利結構。※ 人們如何看明白商業的操弄邏輯與交易條件，提升自己的注意力意識。作者吳修銘（Tim Wu）是新生代網路與媒體思想家，哥倫比亞大學法學教授、美國聯邦貿易委員會顧問，擅長結合政治、經濟、社會的視角，深入剖析科技對文化與生活的衝擊 ... Leer más

$249 MXN

電子郵件，免費！照片分享，無上限！你是否想過，隨手可得的免費內容、便利的免費服務，到底都是誰在付費？如果商品免費，那你就不是消費者，而是商品！你我可能都不知不覺地把自己賣給了注意力商人！「『媒體轉型、網路演化與資訊浪潮」此一主題最具洞見的作者。』──黃哲斌（資深媒體人）「這是少有的關注產業發展的傳播史，對現在或未來的『注意力產業』」中人來說，不可不讀。」──游梓翔（世新大學新聞傳播學院院長）※ 爬梳兩百年來從報紙、海報、廣播、電視、網路崛起的商戰歷史。※ 拆解創造吸引╳培養聚眾╳收割轉賣的注意力變現商業模式。※ 注意力商人如何因時代變化、工具改變轉進新的獲利結構。※ 人們如何看明白商業的操弄邏輯與交易條件，提升自己的注意力意識。作者吳修銘（Tim Wu）是新生代網路與媒體思想家，哥倫比亞大學法學教授、美國聯邦貿易委員會顧問，擅長結合政治、經濟、社會的視角，深入剖析科技對文化與生活的衝擊
... Leer más
The Master Switch

The Rise and Fall of Information Empires

de Tim Wu ...

Winner of the 2011 Business Book of the Year AwardThe Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology ... Leer más

Antes $202 MXN Ahora $179 MXN

Winner of the 2011 Business Book of the Year AwardThe Internet Age: on the face of it, an era of unprecedented freedom in both communication and culture. Yet in the past, each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology
... Leer más
The Attention Merchants

The Epic Struggle to Get Inside Our Heads

de Tim Wu ...

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have ... Leer más

$202 MXN

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have
... Leer más
The Curse of Bigness

How Corporate Giants Came to Rule the World

de Tim Wu ...

We're three decades into a global experiment: what happens when the major nations of the world weaken their control on the size and power of corporate giants and allow unrestricted expansion?In The Curse of Bigness Tim Wu exposes the threats monopolies pose to economic stability and social freedom around the world. Aided by the globalization of commerce and finance, in recent years, we have seen ... Leer más

$195 MXN

We're three decades into a global experiment: what happens when the major nations of the world weaken their control on the size and power of corporate giants and allow unrestricted expansion?In The Curse of Bigness Tim Wu exposes the threats monopolies pose to economic stability and social freedom around the world. Aided by the globalization of commerce and finance, in recent years, we have seen
... Leer más
Who Controls the Internet?

Illusions of a Borderless World

de Jack Goldsmith, Tim Wu ...

Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with ... Leer más

$278 MXN

Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers, rogue programmers, the United Nations, or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with
... Leer más
Who Controls the Internet? : Illusions of a Borderless World

Illusions of a Borderless World

de Jack Goldsmith;Tim Wu ...

Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers rogue programmers the United Nations or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s and the ensuing battles with governments ... Leer más

$278 MXN

Is the Internet erasing national borders? Will the future of the Net be set by Internet engineers rogue programmers the United Nations or powerful countries? Who's really in control of what's happening on the Net? In this provocative new book Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s and the ensuing battles with governments
... Leer más
Audiolibro

The Curse of Bigness

Antitrust in the New Gilded Age

de Tim Wu ...

Narrado por Marc Cashman ...

Series series Columbia Global Reports
Completo

4 hora 12 minutos

From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future.We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms -- big banks, big pharma, and big tech, just ... Leer más

$258 MXN

From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future.We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms -- big banks, big pharma, and big tech, just
... Leer más