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Basics Design Serie de eBooks

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  • User Experience Design

    A Practical Introduction

    de Gavin Allanwood, Mr Peter Beare ...
    Series series Basics Design
    Applicable to a wide spectrum of design activity, this book offers an ideal first step, clearly explaining fundamental concepts and methods to apply when designing for the user experience.Covering essential topics from user research and experience design to aesthetics, standards and prototyping, User Experience Design explains why user-centered methods are now essential to ensuring the success of ... Leer más

    $501 MXN

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  • Elements of User Experience,The

    User-Centered Design for the Web and Beyond

    de Jesse James Garrett ...
    Series series Voices That Matter
    From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also ... Leer más

    $718 MXN

  • Information Architecture

    For the Web and Beyond

    de Louis Rosenfeld, Peter Morville, Jorge Arango ...
    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this ... Leer más

    $375 MXN

  • DTMBR

    Design. Think. Make. Break. Repeat

    de Martin Tomitsch, Madeleine Borthwick ...
    This design methodology book provides over 80 different methods of design and is the perfect resource for design educators, students, and practitioners.Think of this resource as a sort of ‘refer to’ handbook when you’re stuck or need some inspiration for your latest design project or lesson. It considers the world outside of design where products are applied, to fully consider every possible ... Leer más

    $490 MXN

  • UX Design Process

    de Smashing Magazine ...
    Series series Smashing eBooks
    UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to ... Leer más

    $92 MXN

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $1,065 MXN

  • Design Systems

    de Alla Kholmatova ...
    As the web continues to become more complex, designing static pages has become untenable, so that many of us have started to approach design in a more systematic way. In this book, Alla Kholmatova sets out to identify what makes an effective design system that can empower teams to create great digital products. Not all design systems are equally effective. Some can generate coherent user ... Leer más

    $305 MXN

  • Convert!

    Designing Web Sites to Increase Traffic and Conversion

    de Ben Hunt ...
    Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, ... Leer más

    $400 MXN

  • Web Style Guide, 4th Edition

    Foundations of User Experience Design

    de Patrick J. Lynch, Sarah Horton ...
    A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing marketConsistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market ... Leer más

    $494 MXN

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    de Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leer más

    $403 MXN

  • UI is Communication

    How to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication

    de Everett N McKay ...
    User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to ... Leer más

    $538 MXN

  • A Field Guide To Usability Testing

    de Smashing Magazine ...
    Series series Smashing eBooks
    Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and ... Leer más

    $92 MXN