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Distribution Matters Serie de eBooks

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  • Buy Now

    How Amazon Branded Convenience and Normalized Monopoly

    de Emily West ...
    Series series Distribution Matters
    How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy.Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer ... Leer más

    $371 MXN

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  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    de Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Leer más

    $86 MXN o gratis con Kobo Plus

  • Spreadable Media

    Creating Value and Meaning in a Networked Culture

    de Henry Jenkins, Sam Ford, Joshua Green ...
    Series Libro 15 - Postmillennial Pop
    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Leer más

    $347 MXN

  • The Culture of Connectivity: A Critical History of Social Media

    A Critical History of Social Media

    de Jose van Dijck ...
    Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jose van Dijck offers an analytical prism ... Leer más

    $604 MXN

  • Networked

    The New Social Operating System

    de Lee Rainie, Barry Wellman ...
    How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless ... Leer más

    $247 MXN

  • Ghost Work

    How to Stop Silicon Valley from Building a New Global Underclass

    de Mary L. Gray, Siddharth Suri ...
    In the spirit of Nickel and Dimed, a necessary and revelatory expose of the invisible human workforce that powers the web—and that foreshadows the true future of work.Hidden beneath the surface of the web, lost in our wrong-headed debates about AI, a new menace is looming. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like ... Leer más

    $286 MXN

  • International Communications Strategy

    Developments in Cross-Cultural Communications, PR and Social Media

    de Yang-May Ooi, Silvia Cambié ...
    International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously ... Leer más

    $774 MXN

  • Crowdsourcing

    de Daren C. Brabham ...
    Series series The MIT Press Essential Knowledge series
    A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media ... Leer más

    $212 MXN

  • The Googlization of Everything

    (And Why We Should Worry)

    de Siva Vaidhyanathan ...
    In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used ... Leer más

    $697 MXN

  • The Aisles Have Eyes

    How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

    de Joseph Turow ...
    The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Leer más

    $176 MXN o gratis con Kobo Plus

  • Down and Out in the New Economy

    How People Find (or Don't Find) Work Today

    de Ilana Gershon ...
    "Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality." —David Graeber, international bestselling author of DebtToday, if you want to have a shot at a good job, you need to have a robust profile on LinkedIn. And an enticing personal brand. Or something like that—contemporary how-to books tend to ... Leer más

    $243 MXN o gratis con Kobo Plus

  • Design to Thrive

    Creating Social Networks and Online Communities that Last

    de Tharon Howard ...
    Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety ... Leer más

    $526 MXN