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PR 2.0

How Digital Media Can Help You Build a Sustainable Brand

de John Friedman ...

Series series DoShorts
Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2 ... Leer más

$688 MXN

Digital media offer many of the same characteristics – immediacy, transparency and interactivity – that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2
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Slow Fashion

Aesthetics Meets Ethics

de Safia Minney ...

Slow Fashion offers creatives, entrepreneurs, and ethical consumers alike a glimpse into the innovative world of the eco-concept store movement, sustainable design, and business that puts people, livelihoods, and sustainability central to everything they do.Safia Minney argues that the future of brick and mortar retail is in the best in fair trade, sustainability, and organic products, together ... Leer más

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Slow Fashion offers creatives, entrepreneurs, and ethical consumers alike a glimpse into the innovative world of the eco-concept store movement, sustainable design, and business that puts people, livelihoods, and sustainability central to everything they do.Safia Minney argues that the future of brick and mortar retail is in the best in fair trade, sustainability, and organic products, together
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Joseph Stiglitz

Nobel Prize-winning economist and information economics pioneer

de 50minutes ...

Series Libro 4 - Economic Culture
Economist and Nobel Prize winnerThis book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.In 50 minutes you will be able to:• Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach• Identify the impact his work had on both economics and politics, and the new concepts and tools that he ... Leer más

$250 MXN o gratis con Kobo Plus

Economist and Nobel Prize winnerThis book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.In 50 minutes you will be able to:• Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach• Identify the impact his work had on both economics and politics, and the new concepts and tools that he
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Sustainability and Energy Politics

Ecological Modernisation and Corporate Social Responsibility

de Giorel Curran ...

Series series Political Science and International Studies (R0)
The author explores the fraught politics of energy transitions in an age of climate change. She does so through an ecological modernisation and corporate social responsibility lens which she contends shapes and underpins sustainability today. Case studies cover climate policy, unconventional gas and renewable energy. ... Leer más

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The author explores the fraught politics of energy transitions in an age of climate change. She does so through an ecological modernisation and corporate social responsibility lens which she contends shapes and underpins sustainability today. Case studies cover climate policy, unconventional gas and renewable energy.
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Strategy and Sustainability

A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business

de Mike Rosenberg ...

Series series Business and Management (R0)
Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, ... Leer más

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Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives,
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SMEs as the Unknown Stakeholder

Entrepreneurship in the Political Arena

de Massimiliano Di Bitetto, GianMarco Gilardoni ...

Series series Business and Management (R0)
Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses. ... Leer más

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Investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. A cross-sector approach to responsibility for government as well as private businesses.
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Lobbying for Good

How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy

de Paul Monaghan, Philip Monaghan ...

Series series DoShorts
The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest ... Leer más

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The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest
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Integrated Reporting and Audit Quality

An Empirical Analysis in the European Setting

de Chiara Demartini, Sara Trucco ...

Series series Business and Management (R0)
This book analyzes the relationship between integrated reporting and audit quality within the European context, presenting empirical evidence and drawing on a broad review of the available literature in order to evaluate the ability of integrated reporting to enhance audit risk assessment. Dedicated sections first elucidate the concepts of integrated reporting and audit quality. The main ... Leer más

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This book analyzes the relationship between integrated reporting and audit quality within the European context, presenting empirical evidence and drawing on a broad review of the available literature in order to evaluate the ability of integrated reporting to enhance audit risk assessment. Dedicated sections first elucidate the concepts of integrated reporting and audit quality. The main
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The World Guide to Sustainable Enterprise

Volume 2: Asia Pacific

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The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues ... Leer más

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The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues
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The Cultural and Political Intersection of Fair Trade and Justice

Managing a Global Industry

de Tamara L. Stenn ...

Series series Business and Management (R0)
The Cultural and Political Intersection of Fair Trade and Justice is an ethnographic study of the effects of Fair Trade on indigenous women, as reported by the women themselves, and seeks to develop a deeper understanding of Fair Trade, globalization, culture, and policy in building justice. ... Leer más

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The Cultural and Political Intersection of Fair Trade and Justice is an ethnographic study of the effects of Fair Trade on indigenous women, as reported by the women themselves, and seeks to develop a deeper understanding of Fair Trade, globalization, culture, and policy in building justice.
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Corporate Social Responsibility in Times of Crisis

Practices and Cases from Europe, Africa and the World

Edición de Samuel O. Idowu, Stephen Vertigans, Adriana Schiopoiu Burlea ...

Series series Business and Management (R0)
This book explores national and transnational companies' Corporate Social Responsibility (CSR) activities in times and settings in which they are confronted with economic and social challenges and analyzes these situations, ranging from the financial crisis to fourth generation sustainability. Presenting a number of different cases from various parts of Europe, North America and Africa, it ... Leer más

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This book explores national and transnational companies' Corporate Social Responsibility (CSR) activities in times and settings in which they are confronted with economic and social challenges and analyzes these situations, ranging from the financial crisis to fourth generation sustainability. Presenting a number of different cases from various parts of Europe, North America and Africa, it
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Making Sustainability Matter

How to Make Materiality Drive Profit, Strategy and Communications

de Dwayne Baraka ...

Series series DoShorts
Materiality is the lynch-pin that can align your sustainability initiatives with your organizational strategy – and form the basis of communications and reports that generate trust and transparency. What's more, most companies could be significantly more profitable by engaging with their most material sustainability issues.Making Sustainability Matter, by business strategy expert Dwayne Baraka, ... Leer más

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Materiality is the lynch-pin that can align your sustainability initiatives with your organizational strategy – and form the basis of communications and reports that generate trust and transparency. What's more, most companies could be significantly more profitable by engaging with their most material sustainability issues.Making Sustainability Matter, by business strategy expert Dwayne Baraka,
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The Cultural and Political Intersection of Fair Trade and Justice

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Making Sustainability Matter