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  • Fighters, Girls and Other Identities

    Sociolinguistics in a Martial Arts Club

    Series Libro 5 - Encounters
    This book examines how young people at a martial arts club in an urban setting participate and interact in a recreational social community. The author relates analyses of their interactions to discussions of relevance to the sociology of sports, anthropology and education, ultimately providing an analytically nuanced contribution to the study of contemporary sociolinguistic processes and identity ... Leer más

    $409 MXN

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  • The Stuff of Thought

    Language as a Window into Human Nature

    de Steven Pinker ...
    **This New York Times bestseller is an exciting and fearless investigation of language from the author of Rationality, The Better Angels of Our Nature and The Sense of Style and Enlightenment Now."Curious, inventive, fearless, naughty."--The New York Times Book Review**Bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to ... Leer más

    $202 MXN

  • Introducing Linguistics

    A Graphic Guide

    de R. L. Trask ...
    Series Libro 0 - Graphic Guides
    Covering thinkers from Aristotle to Saussure and Chomsky, "Introducing Linguistics" reveals the rules and beauty that underlie language, our most human skill. ... Leer más

    $116 MXN o gratis con Kobo Plus

  • For the Love of Language

    An Introduction to Linguistics

    For the Love of Language: An Introduction to Linguistics is an engaging introduction to human language and the role of linguistics in understanding its fundamental design, acquisition and functions. Replete with case studies and examples from Australia, New Zealand and around the world, this text offers a thorough introduction to core topics, including the structure and meaning of words, the ... Leer más

    $1,467 MXN

  • Language, Youth and Identity in the 21st Century

    Linguistic Practices across Urban Spaces

    The language of young people is central in sociolinguistic research, as it is seen to be innovative and a primary source of knowledge about linguistic change and the role of language. This volume brings together a team of leading scholars to explore and compare linguistic practices of young people in multilingual urban spaces, with analyses ranging from grammar to ideology. It includes fascinating ... Leer más

    $691 MXN

  • The Ecology and Semiotics of Language Learning

    A Sociocultural Perspective

    de Leo van Lier ...
    Series Libro 3 - Educational Linguistics
    In this book I try to give a coherent and consistent overview of what an ecological approach to language learning might look like. This is not a fully fledged grand theory that aims to provide an explanation of everything, but an attempt to provide a rationale for taking an ecological world view and applying it to language education, which I regard as one of the most important of all human ... Leer más

    $1,656 MXN

  • Sociocultural Theory and L2 Instructional Pragmatics

    Series Libro 74 - Second Language Acquisition
    Winner of the AAAL First Book Award 2017!This book outlines a framework for teaching second language pragmatics grounded in Vygotskian sociocultural psychology. The framework focuses on the appropriation of sociopragmatic concepts as psychological tools that mediate pragmalinguistic choices. Using multiple sources of metalinguistic and performance data collected during a six-week pedagogical ... Leer más

    $409 MXN

  • The Language of Branding

    Theory, Strategies, and Tactics

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding ... Leer más

    $1,221 MXN

  • Leisure and Positive Psychology

    Linking Activities with Positiveness

    Series series Social Sciences (R0)
    This book explores, from a leisure studies perspective, the central role that leisure has to play in positive psychology, exploring themes such as flow, fulfilment, altruism, well-being, and interpersonal relationships. ... Leer más

    $1,104 MXN

  • The Cambridge Handbook of Learner Corpus Research

    Series series Cambridge Handbooks in Language and Linguistics
    The origins of learner corpus research go back to the late 1980s when large electronic collections of written or spoken data started to be collected from foreign/second language learners, with a view to advancing our understanding of the mechanisms of second language acquisition and developing tailor-made pedagogical tools. Engaging with the interdisciplinary nature of this fast-growing field, The ... Leer más

    $2,934 MXN

  • Decoding Political Discourse

    Conceptual Metaphors and Argumentation

    Series series Education (R0)
    This book provides an in-depth look into the cognitive and argumentative nature of political discourse with a focus on the role and place of conceptual metaphors in practical argumentation. Neagu's empirical investigation centres on the corpus of the American Presidential debates in 2008 and speeches by Barack Obama from 2009-2011. ... Leer más

    $920 MXN

  • Demotivation in Second Language Acquisition

    Insights from Japan

    de Keita Kikuchi ...
    Series Libro 90 - Second Language Acquisition
    SLA literature tends to focus predominantly on what motivates language learners, but what demotivates them has not been widely discussed. This book, focusing exclusively on demotivation, will help readers to understand motivational issues from a different perspective. The aims of the work are threefold: to present the current developments of demotivation research in the field of SLA and bridge ... Leer más

    $245 MXN