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Interactive Technologies Serie de eBooks

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  • Letting Go of the Words

    Writing Web Content that Works

    de Janice (Ginny) Redish ...
    Series series Interactive Technologies
    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices ... Leer más

    $622 MXN

  • Letting Go of the Words

    Writing Web Content that Works

    de Janice (Ginny) Redish ...
    Series series Interactive Technologies
    Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. ... Leer más

    $598 MXN

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  • Copywriting That Works:

    Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

    de Paul Lima ...
    Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Leer más

    $13 MXN o gratis con Kobo Plus

  • Don't Make Me Think, Revisited

    A Common Sense Approach to Web Usability

    de Steve Krug ...
    Series series Voices That Matter
    Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh ... Leer más

    $533 MXN

  • Sketching User Experiences: The Workbook

    de Saul Greenberg, Sheelagh Carpendale, Nicolai Marquardt, Bill Buxton ...
    In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a ... Leer más

    $253 MXN

  • Information Architecture

    For the Web and Beyond

    de Louis Rosenfeld, Peter Morville, Jorge Arango ...
    Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this ... Leer más

    $375 MXN

  • Mobile Design and Development

    Practical concepts and techniques for creating mobile sites and web apps

    de Brian Fling ...
    Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles ... Leer más

    $269 MXN

  • User Interface Design and Evaluation

    de Debbie Stone, Caroline Jarrett, Mark Woodroffe, Shailey Minocha ...
    Series series Interactive Technologies
    User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes ... Leer más

    $766 MXN

  • Web Application Design Patterns

    de Pawan Vora ...
    Series series Interactive Technologies
    Ever notice that—in spite of their pervasiveness—designing web applications is still challenging? While their benefits motivate their creation, there are no well-established guidelines for design. This often results in inconsistent behaviors and appearances, even among web applications created by the same company. Design patterns for web applications, similar in concept to those for web sites and ... Leer más

    $742 MXN

  • Windows 8: The Missing Manual

    de David Pogue ...
    With Windows 8, Microsoft completely reimagined the graphical user interface for its operating system, and designed it to run on tablets as well as PCs. It’s a big change that calls for a trustworthy guide—Windows 8: The Missing Manual. New York Times columnist David Pogue provides technical insight, lots of wit, and hardnosed objectivity to help you hit the ground running with Microsoft’s new OS ... Leer más

    $307 MXN

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    de Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Leer más

    $1,065 MXN

  • Theory of Fun for Game Design

    de Raph Koster ...
    Now in full color, the 10th anniversary edition of this classic book takes you deep into the influences that underlie modern video games, and examines the elements they share with traditional games such as checkers. At the heart of his exploration, veteran game designer Raph Koster takes a close look at the concept of fun and why it’s the most vital element in any game.Why do some games become ... Leer más

    $269 MXN