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Interactive Technologies Serie de eBooks

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  • User Interface Design and Evaluation

    de Debbie Stone, Caroline Jarrett, Mark Woodroffe, Shailey Minocha ...
    Series series Interactive Technologies
    User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes ... Leer más

    $766 MXN

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  • Sketching User Experiences: The Workbook

    de Saul Greenberg, Sheelagh Carpendale, Nicolai Marquardt, Bill Buxton ...
    In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a ... Leer más

    $253 MXN

  • Letting Go of the Words

    Writing Web Content that Works

    de Janice (Ginny) Redish ...
    Series series Interactive Technologies
    Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. ... Leer más

    $598 MXN

  • Sketching User Experiences: Getting the Design Right and the Right Design

    de Bill Buxton ...
    Series series Interactive Technologies
    Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, ... Leer más

    $598 MXN

  • Analyzing Social Media Networks with NodeXL

    Insights from a Connected World

    de Derek Hansen, Ben Shneiderman, Marc A. Smith ...
    Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies. Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows ... Leer más

    $562 MXN

  • Mobile Design and Development

    Practical concepts and techniques for creating mobile sites and web apps

    de Brian Fling ...
    Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles ... Leer más

    $269 MXN

  • Letting Go of the Words

    Writing Web Content that Works

    de Janice (Ginny) Redish ...
    Series series Interactive Technologies
    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices ... Leer más

    $622 MXN

  • Measuring the User Experience

    Collecting, Analyzing, and Presenting Usability Metrics

    de Thomas Tullis, William Albert ...
    Series series Interactive Technologies
    Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, ... Leer más

    $670 MXN

  • Subject To Change: Creating Great Products & Services for an Uncertain World

    Adaptive Path on Design

    de Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba ...
    To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform ... Leer más

    $206 MXN

  • The Persona Lifecycle

    Keeping People in Mind Throughout Product Design

    de John Pruitt, Tamara Adlin ...
    Series series Interactive Technologies
    If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how? of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, ... Leer más

    $1,040 MXN

  • GUI Bloopers 2.0

    Common User Interface Design Don'ts and Dos

    de Jeff Johnson ...
    Series series Interactive Technologies
    GUI Bloopers 2.0, Second Edition, is the completely updated and revised version of GUI Bloopers. It looks at user interface design bloopers from commercial software, Web sites, Web applications, and information appliances, explaining how intelligent, well-intentioned professionals make these mistakes – and how you can avoid them. GUI expert Jeff Johnson presents the reality of interface design in ... Leer más

    $658 MXN

  • Practical Web Analytics for User Experience

    How Analytics Can Help You Understand Your Users

    de Michael Beasley ...
    Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX ... Leer más

    $538 MXN