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Recibe 1 crédito cada mes para el audiolibro de tu elección

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PR and Communication in Local Government and Public Services

de John Brown, Pat Gaudin, Wendy Moran ...

Series series PR In Practice
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and ... Leer más

$805 MXN

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and
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Six Months Undercover in Low-Wage Britain

de James Bloodworth ...

Longlisted for the Orwell Prize, 2019____________The Times Round-up of the Best Non-fiction Paperbacks, 2019The Times Best Current Affairs and Big Ideas Book of the Year, 2018**'A very discomforting book, no matter what your politics might be... very good' Sunday Times'Potent, disturbing and revelatory' Evening Standard... ... Leer más

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Longlisted for the Orwell Prize, 2019____________The Times Round-up of the Best Non-fiction Paperbacks, 2019The Times Best Current Affairs and Big Ideas Book of the Year, 2018**'A very discomforting book, no matter what your politics might be... very good' Sunday Times'Potent, disturbing and revelatory' Evening Standard...
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EVENTS²

How to organize a successful event?

de Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Leer más

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EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
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Understanding E-Government

Information Systems in Public Administration

de Vincent Homburg ...

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of ... Leer más

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Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs’ potential for democratic renewal is hampered by ancient assumptions of
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ICTs and Development

A Study of Telecentres in Rural India

de M. Mukerji ...

Series series Business and Management (R0)
Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India. ... Leer más

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Juxtaposes the global discourse on ICT-D with in-depth case studies on the pattern of access and use of telecentres to draw implications for the possible development trajectories induced by the provision of ICTs in rural hinterlands of India.
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Humanizing the Web

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de H. Oinas-Kukkonen ...

Series series Business and Management (R0)
Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next. ... Leer más

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Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.
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Hit Brands

How Music Builds Value for the World's Smartest Brands

de D. Jackson, R. Jankovich, E. Sheinkop ...

Series series Business and Management (R0)
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. ... Leer más

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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
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Free Report - 7 Tips For Working With Journalists And The Media

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The phone rings and it's a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you're in control you can derive maximum benefit from the encounter. ... Leer más

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The phone rings and it's a journalist wanting a comment or some background information; what do you do next?These 7 quick tips will help you remain calm and in control of the situation; and if you're in control you can derive maximum benefit from the encounter.
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The Economics of Biofuel Policies

Impacts on Price Volatility in Grain and Oilseed Markets

de Harry de Gorter, D. Drabik, David R. Just ...

Series series Economics and Finance (R0)
The global food crises of 2008 and 2010 and the increased price volatility revolve around biofuels policies and their interaction with each other, farm policies and between countries. While a certain degree of research has been conducted on biofuel efficacy and logistics, there is currently no book on the market devoted to the economics of biofuel policies. The Economics of Biofuel Policies ... Leer más

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The global food crises of 2008 and 2010 and the increased price volatility revolve around biofuels policies and their interaction with each other, farm policies and between countries. While a certain degree of research has been conducted on biofuel efficacy and logistics, there is currently no book on the market devoted to the economics of biofuel policies. The Economics of Biofuel Policies
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The Innovation for Development Report 2009-2010

Strengthening Innovation for the Prosperity of Nations

de A. López-Claros ...

Series series Business and Management (R0)
The relative importance of various drivers of economic growth and prosperity has evolved over time and for a growing number of countries, innovation, in its many dimensions, is emerging as a leading factor. The 'Innovation for Development Report' provides a comprehensive look at the role of innovation in enhancing the development process. ... Leer más

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The relative importance of various drivers of economic growth and prosperity has evolved over time and for a growing number of countries, innovation, in its many dimensions, is emerging as a leading factor. The 'Innovation for Development Report' provides a comprehensive look at the role of innovation in enhancing the development process.
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Guerrilla P.R. 2.0

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The Management Game of Communication

Edición de Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass ...

Series Libro 1 - Advances in Public Relations and Communication Management
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? ... Leer más

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We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations?
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PR In Practice Serie de eBooks

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