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  • Design Management

    Managing Design Strategy, Process and Implementation

    de Kathryn Best ...
    Series series Required Reading Range
    Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to ... Leer más

    $724 MXN

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  • Universal Principles of Design, Revised and Updated

    125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions,

    Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, ... Leer más

    $447 MXN

  • CAD Monkeys, Dinosaur Babies, and T-Shaped People

    Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

    de Warren Berger ...
    An illuminating journey through today's fascinating world of design.What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving ... Leer más

    $91 MXN

  • Design

    A Very Short Introduction

    de John Heskett ...
    Series series Very Short Introductions
    John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration ... Leer más

    $137 MXN

  • The Advertising Concept Book

    Think Now, Design Later

    de Pete Barry ...
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the ... Leer más

    $423 MXN

  • Visual Language for Designers

    Principles for Creating Graphics that People Understand

    Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.In a time of unprecedented competition for audience attention and ... Leer más

    $383 MXN

  • Fifty Fashion Looks that Changed the 1950s

    Design Museum Fifty

    Series series Design Museum Fifty
    The Design Museum and fashion guru Paula Reed present Fifty Fashion Looks that Changed the 1950s. The most exciting, influential and definitive looks of one of the most significant decades in fashion!The Design Museum's mission is to celebrate, enterain and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to fashion, and carchitecture to graphics ... Leer más

    $234 MXN

  • Design Indaba Dialogues

    22 Intimate conversations with designers who shape our world ... Leer más

    $69 MXN

  • Giovanni Pintori. The Stark Tension between Flair and Discretion.

    Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive works that created the Olivetti image and were an emblematic reference in the history of 20th-century design. This book, the only in-depth monographic study of Pintori, investigates his life and ... Leer más

    $408 MXN o gratis con Kobo Plus

  • Design for Information

    An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations

    The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems ... Leer más

    $511 MXN

  • Fifty Fashion Looks that Changed the 1970s

    Design Museum Fifty

    Series series Design Museum Fifty
    The Design Museum and fashion guru Paula Reed present Fifty Fashion Looks that Changed the 1970s. The most exciting, influential and definitive looks of one of the most significant decades in fashion!The Design Museum's mission is to celebrate, enterain and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to fashion, and carchitecture to graphics ... Leer más

    $234 MXN

  • Visual Communication Design

    An Introduction to Design Concepts in Everyday Experience

    Series series Required Reading Range
    Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today ... Leer más

    $626 MXN