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Required Reading Range Serie de eBooks

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  • The Layout Book

    de Gavin Ambrose, Mr Paul Harris ...
    Series series Required Reading Range
    A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.Offering a huge array of potential layout options and with over 200 color illustrations from ... Leer más

    $571 MXN

  • Packaging the Brand

    The Relationship Between Packaging Design and Brand Identity

    de Gavin Ambrose, Mr Paul Harris ...
    Series series Required Reading Range
    While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: ... Leer más

    $662 MXN

  • The Production Manual

    de Gavin Ambrose, Mr Paul Harris ...
    Series series Required Reading Range
    From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the ... Leer más

    $752 MXN

  • The Layout Book

    de Gavin Ambrose, Mr Paul Harris ...
    Series series Required Reading Range
    A fascinating exploration of this fundamental aspect of graphic design, The Layout Book explains the hows, whys and why-nots of the placing of elements on a page or screen layout. A historical overview of the subject is followed by a systematic look at key theoretical principles and practical applications.Offering a huge array of potential layout options and with over 200 color illustrations from ... Leer más

    $571 MXN