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. Ingen binding, si opp når som helst på kobo.com/account/subscriptions.

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+ GRATIS prøveperiode på 30 dager

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This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

Fortalt av Seth Godin ...

Uforkortet

7 timer 2 min

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f... ... Les mer

149,20 kr

Brought to you by Penguin.*Narrated by Seth Godin***#1 Wall Street Journal Bestseller & Instant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup f...
... Les mer
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Зачем пиарщику линейка? Советы по измерению коммуникаций

av Лилия Глазова, Лилия Глазова ...

Fortalt av Александра Максимова ...

Uforkortet

4 timer 7 min

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный ... Les mer

209,00 kr eller gratis med Kobo Plus

Всего 20 лет назад работу пиарщика можно было измерить линейкой. Клиппинги — собранные вместе публикации о компании — были бумажными, и толщину таких сборников некоторые руководители напрямую связывали с продуктивностью PR-отдела. Сейчас работа с данными стала важной частью PR-активности: линейка превратилась в схемы, графики и гугл-таблицы. Хотя работы с общественностью стало больше, генеральный
... Les mer
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Personal Branding Mastery for Entrepreneurs

av Chris J Reed ...

Fortalt av Penny Andrews ...

Uforkortet

5 timer 23 min

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your ... Les mer

162,69 kr eller gratis med Kobo Plus

From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn.You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your
... Les mer
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Propaganda (Original Classic 1928 Edition)

The Definitive and Complete Masterwork on Public Relations

av Edward Bernays ...

Fortalt av Sean Pratt ...

Uforkortet

4 timer 2 min

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals ... Les mer

185,16 kr

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.Even the most casual reading reveals
... Les mer
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Pitch Perfect

How to Say It Right the First Time, Every Time

av Bill McGowan ...

Fortalt av Bill McGowan ...

Uforkortet

7 timer 52 min

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, ... Les mer

248,09 kr

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify,
... Les mer
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Content Marketing for PR

How to build brand visibility, influence and trust in today’s social age

av Trevor Young ...

Fortalt av Trevor Young ...

Uforkortet

8 timer 56 min

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business ... Les mer

185,16 kr eller gratis med Kobo Plus

Are you struggling to cut through the noise and convey your message to the marketplace?We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business
... Les mer
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You Need PR

An Approachable Guide to Public Relations for Early-Stage Companies

av Jenna Guarneri ...

Fortalt av Teri Clark Linden ...

Uforkortet

5 timer 31 min

Why you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But ... Les mer

184,79 kr eller gratis med Kobo Plus

Why you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But
... Les mer
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Persuasion

WHAT SCHOOLS DO NOT TEACH US? 100+ SECRETS TO PERSUADE OTHERS

av Eric Lefebvre ...

Fortalt av Edward Mora ...

Uforkortet

3 timer 15 min

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible ... Les mer

203,79 kr eller gratis med Kobo Plus

Since the beginning of time, human beings have tried to achieve their goals in the most optimal way possible by developing long-term strategies and plans. However, as the social beings we are, our goals are often that others act or think in a certain way.Although in some cases the goals of others coincide with their own, it is common to find that this is not normally the case, due to incompatible
... Les mer
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Personal Branding: A Manifesto on Fame and Influence

av Isaac Mashman ...

Fortalt av Isaac Mashman ...

Uforkortet

41 min

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, ... Les mer

36,96 kr eller gratis med Kobo Plus

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes,
... Les mer
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Smart Talk

av Melissa Vela-Williamson APR CDP ...

Fortalt av Melissa Vela-Williamson APR CDP ...

Uforkortet

5 timer 57 min

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing ... Les mer

162,99 kr eller gratis med Kobo Plus

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing
... Les mer
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Authentic PR

How Transparency Can Transform Your Business

av Michael Levine ...

Fortalt av Alex Boyles ...

Uforkortet

8 timer 30 min

In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal.In an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy.From Fortune 500 companies to mom-and-pop ... Les mer

238,00 kr

In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal.In an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy.From Fortune 500 companies to mom-and-pop
... Les mer
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Speak With No Fear

av Mike Acker ...

Fortalt av Mike Acker ...

Uforkortet

2 timer 49 min

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability ... Les mer

92,53 kr eller gratis med Kobo Plus

Do you HATE public speaking? Are you TERRIFIED to stand in front of people? When you think of speaking, do you get nervous, anxious, even sweaty? You don’t have to be afraid any longer.It can seem like everyone is a gifted speak when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in comparison. Instead, take action to improve YOUR ability
... Les mer
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Más vale estar solo que mal acompañado

La soledad puede ser el mejor refugio cuando la otra opción es un mal acompañante.

av Yeismar González ...

Fortalt av Yeismar González ...

Serie Lydbok 1 - La soledad puede ser un regalo.
Uforkortet

16 min

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el ... Les mer

25,84 kr eller gratis med Kobo Plus

¡No te pierdas la oportunidad de escuchar este increíble audiolibro! En "Más vale estar solo que mal acompañado", descubrirás la importancia de aprender a valorarte, disfrutar de la soledad y elegir sabiamente a tus compañeros. Se abordarán los peligros de la mala compañía y se ofrecerán estrategias para alejarte de personas nocivas. También se explorarán los beneficios de la soledad para el
... Les mer
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Trust Agents (Revised and Updated)

Using the Web to Build Influence, Improve Reputation, and Earn Trust

av Chris Brogan, Julien Smith ...

Fortalt av Chris Brogan, Julien Smith ...

Uforkortet

7 timer 40 min

The revised and updated edition of the breakthrough bestsellerTrust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, ... Les mer

Var 259,16 kr Nå 194,42 kr eller gratis med Kobo Plus

The revised and updated edition of the breakthrough bestsellerTrust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice,
... Les mer
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Crystallizing Public Opinion

Complete and Original Edition

av Edward Bernays ...

Fortalt av Mitch Horowitz ...

Uforkortet

5 timer 15 min

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, ... Les mer

138,84 kr

The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped,
... Les mer
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Smoke & Mirrors

How Hype Obscures the Future and How to See Past It

av Gemma Milne ...

Fortalt av Gemma Milne ...

Uforkortet

10 timer 6 min

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from ... Les mer

231,47 kr

'Stop following the news until you've read Gemma Milne's persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking'David Rowan, founding editor of WIRED UK and author of Non-Bullshit Innovation: Radical Ideas from
... Les mer
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丁菱娟說公關

av 丁菱娟 ...

Fortalt av 丁菱娟 ...

Uforkortet

2 timer 16 min

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07 ... Les mer

70,38 kr eller gratis med Kobo Plus

從公關概念、企業形象定位，到利益關係人管理、CIS建立與社群媒體操作，丁菱娟老師與您全面解析企業如何透過有效公關策略打造強勢品牌，帶您深入理解公關的核心價值，掌握媒體溝通、危機管理技巧等，幫助企業在日常經營與突發事件中維護形象，提升信任與市場競爭力，是企業品牌經營與公關實務的重要指南。講者：丁菱娟影響力品牌學院創辦人、作家、新創導師、資深公關人。她累積了三十多年的公關行銷經驗，是台灣公關產業的意見領袖，至今持續在社群以及雜誌有固定專欄，並在台灣及大陸出版書籍，已出版《逆風前行》、《影響有影響力的人》、《你不必走得快，但一定要走得遠》、《無畏的膽識》以及《享受吧！50後的第三人生》等書。章節：00 發刊詞01 企業為什麼需要公關02 公關如何幫助品牌成功03 企業形象定位的思考04 利益關係人管理05 CIS的重要性與企業文化建立06 超級品牌的七塊拼圖以及企業社會責任07
... Les mer
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Understanding the Small Cap Market

A CEO's Guide

av Amit Bohensky ...

Uforkortet

3 timer 39 min

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining ... Les mer

92,53 kr eller gratis med Kobo Plus

This definitive guide provides the necessary tools for leading a Smallcap company after it goes public. It emphasizes the importance ofmanaging public perception and building lasting trust with investors.Readers will learn how to identify the most influential voices in theirindustry and how to respond to market shifts before they becomeproblems. The book offers a clear path for maintaining
... Les mer
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Relationship Management

av Introbooks Team ...

Fortalt av Andrea Giordani ...

Uforkortet

35 min

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business ... Les mer

36,96 kr eller gratis med Kobo Plus

Relationship management can be defined as the art of handling people using a specific set of skills. These skills emphasis on the power of influence in relations with the people. Every relationship has influences – positive and negative. There are certain skills that is required to manage and balance relationships when it comes to business and customers. The market is competitive and each business
... Les mer
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The Power of Reputation

Strengthen the Asset That Will Make or Break Your Career

av Chris Komisarjevsky ...

Fortalt av Walter Dixon ...

Uforkortet

6 timer 28 min

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of ... Les mer

Var 259,16 kr Nå 194,42 kr eller gratis med Kobo Plus

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us.The Power of Reputation offers business people an action plan for creating the kind of
... Les mer
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How to Analyze people with Dark Psychology

Mastering Body Language for Reading People and Influencing Minds. Learn NLP, Stoicism hacks, Persuasion, CBT and DBT. Defend Yourself from Narcissists, Mind Control, Deception, Gaslighting and Manipulation.

av Blake Code ...

Fortalt av Russell Newton ...

Serie Lydbok box set - Dark Psychology and Manipulation Bible
Uforkortet

12 timer 50 min

Wondering how to protect yourself from the subtle tactics of manipulation?Curious about the powerful arts of NLP, Stoicism, and Persuasion?Dive into the riveting world of human psychology. Uncover the mysteries hidden within body language, and master the art of reading people and influencing minds.Equip yourself with an arsenal of psychological techniques used by experts in Neuro-Linguistic ... Les mer

185,16 kr eller gratis med Kobo Plus

Wondering how to protect yourself from the subtle tactics of manipulation?Curious about the powerful arts of NLP, Stoicism, and Persuasion?Dive into the riveting world of human psychology. Uncover the mysteries hidden within body language, and master the art of reading people and influencing minds.Equip yourself with an arsenal of psychological techniques used by experts in Neuro-Linguistic
... Les mer
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PR: как строить коммуникацию в публичном пространстве

av Ирина Сидорская ...

Fortalt av Ирина Сидорская ...

Uforkortet

1 time 31 min

Как донести свою идею до широкой публики? Как продумать и выстроить отношения с партнерами и с теми, кто может помочь или заинтересован в ваших проектах и инициативах? Как найти нужные слова и образы, найти правильные площадки и средства коммуникации, чтобы изменить мир вокруг себя? ... Les mer

Gratis

Как донести свою идею до широкой публики? Как продумать и выстроить отношения с партнерами и с теми, кто может помочь или заинтересован в ваших проектах и инициативах? Как найти нужные слова и образы, найти правильные площадки и средства коммуникации, чтобы изменить мир вокруг себя?
... Les mer
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Story-Driven Employer Branding

Introducing the Magnetic Employer Branding Method™: Matching Minds with Mission Through Business Storytelling

av Susanna Rantanen ...

Fortalt av Susanna Rantanen ...

Uforkortet

7 timer 9 min

❌ Tired of employer branding that sounds like corporate fluff?❌ Struggling to get leadership buy-in for employer branding?❌ Finding it hard to stand out from competitors and attract and retain the right talent?This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but ... Les mer

185,16 kr eller gratis med Kobo Plus

❌ Tired of employer branding that sounds like corporate fluff?❌ Struggling to get leadership buy-in for employer branding?❌ Finding it hard to stand out from competitors and attract and retain the right talent?This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but
... Les mer
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Advanced Public Speaking Techniques for Beginners

Refine Your Delivery, Stage Presence, and Audience Engagement for Impactful Presentations

av Ethan Kingsley ...

Fortalt av AI Voice HumanizeAudio.com ...

Uforkortet

2 timer 5 min

This audiobook is narrated by an AI Voice. "In ""Advanced Public Speaking Techniques for Beginners,"" you'll discover practical strategies to elevate your speaking skills and deliver memorable presentations. Designed for newcomers eager to build confidence, this book covers essential areas such as structuring your message, mastering vocal delivery, and using body language effectively. You'll learn ... Les mer

138,84 kr eller gratis med Kobo Plus

This audiobook is narrated by an AI Voice. "In ""Advanced Public Speaking Techniques for Beginners,"" you'll discover practical strategies to elevate your speaking skills and deliver memorable presentations. Designed for newcomers eager to build confidence, this book covers essential areas such as structuring your message, mastering vocal delivery, and using body language effectively. You'll learn
... Les mer

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