The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often...

The sports landscape changed in the spring of 1994 when the Cleveland Indians moved into their new stadium at the corner of Carnegie and Ontario. No longer the joke of the league, The Jake made them the jewel of baseball and helped revitalize a city and a fan base. For the first time ever, these interviews and stories from the players, managers and front office personnel give the inside scoop on what happened on the field, in the dugout and behind the scenes of this exciting time in Clevel...