El significado de la marca echa una mirada global y holística a la manera en que los consumidores encuentran y crean significado en las marcas. Inspecciona los elementos fundamentales conscientes e inconscientes que conectan a las personas con las marcas y con los productos. Cuestiona los conceptos tradicionales del marketing y propone un nuevo marco para el significado de marca. El libro recorre un terreno nuevo y fértil para comprender como las marcas pueden tanto asimilar como proporcio...

Britain's secret weapon in the Battle of Britain is hidden in plain sight... It is a vast radar network, designed to detect hostile aircraft and enable RAF pilots to intercept them before they reach their targets. By summer 1940, the Nazis are aware of the new masts along the English coast but misread their significance. Germany's secret service sends former Olympic competitor, Klara Falke, to Britain. Her mission: to gather local intelligence to enrich the Nazis' invasion plans. Klara joi...

ENTER THE SHIPS' GRAVEYARD. A watchful Northumbrian family, devoted to duty in the lighthouse on the treacherous Farne Islands. A vicious North Sea storm, during which a consummate ship's captain makes a fatal error of navigation. A daring rescue of shipwreck survivors, spurring an unwanted rise to celebrity status. A country in the throes of industrial and social upheaval, while much of today's world takes shape. Welcome to the timeless whole life story of Britain's sea rescue heroine, GR...

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, method...

JOIN THE CRUSADE! Josephine Butler… one of the world's most influential social reformers… but chances are, you've never heard of her. Welcome to Victorian Britain. Meet Josey, a Northumbrian lass, blissfully married to George, a brilliant teacher. When a shocking tragedy shatters their family life, she transforms herself into a tireless champion of women's rights. The crusade takes her into every corner of Britain and exposes a harrowing underworld in the great capitals of Europe too. What...