Skip to main content
Search Button
Norge Kobo store Gavekort Hjelp

Kobo Rakuten

Ønskeliste

Handlekurv

Du får VIP-behandlingen!

Titlene er ikke tilgjengelige for kjøp
Se gjennom handlekurven din. Du kan fjerne titlene som ikke er tilgjengelige nå eller vi fjerner dem automatisk ved kassen.
titlertittel
titlertittel

Anbefalt for deg

Loading...

PR e-bøker

Hvis du liker PR-e-bøker, kommer du til å elske disse toppvalgene.
Viser 1 – 24 av 1687 resultater
Skip side bar filters

  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    av Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Les mer

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

    193,73 kr

  • Corporate Communication

    A Guide to Theory and Practice

    av Joep P. Cornelissen ...
    This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Les mer

    899,97 kr

  • 15 Questions About Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Les mer

    Gratis

  • 15 Questions About Native Advertising

    av Massimo Moruzzi ...
    Serie Bok 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Les mer

    Gratis

  • Strategic Financial Planning for Public Sector Services

    Essential Skills for the Public Sector, #8

    av Jennifer Bean, Lascelles Hussey ...
    Serie Bok 8 - Essential Skills for the Public Sector
    This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income ... Les mer

    94,59 kr eller gratis med Kobo Plus

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    av Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Les mer

    180,09 kr

  • 15 Domande sui Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Les mer

    Gratis

  • Organizational Crisis Communication

    A Multivocal Approach

    av Finn Frandsen, Winni Johansen ...
    When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Les mer

    979,59 kr

  • Media and Public Relations Research in Post-Socialist Societies

    av Maureen C. Minielli, Michael R. Finch, Sergei A. Samoilenko, Bagila Akhatova, Tomasz Anusiewicz, Igor Daniš, Denis Dunas0, Elina Erzikova1, Olga Filatova2, Olena Goroshko3, Oleg Kashirskikh4, Elena Lebedeva5, Katja Lehtisaari6, Yuri Misnikov7, Liudmyla Salionovych8, Debbie Sellnow-Richmond9, Andrej Školkay0, Dmitry Strovsky1, Gabriella Szabó2, Elira Turdubaeva3, Elena Vartanova4, Veronika Vass-Vigh5, Domagoj Bebic6, Monika Durechová7, Gergo Hajzer8, Marijana Grbeša9, Marta N. Lukacovic0 ...
    Serie serien Communication, Globalization, and Cultural Identity
    Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate ... Les mer

    845,99 kr

  • "Emergency Pizza Ordering 911"

    av Tricia Wood ...
    Have you ever wanted to order pizza without driving the staff mad? Emergency Pizza Ordering 911 is your ultimate guide to making your pizza experience smooth and stress-free. Packed with humorous anecdotes and practical advice, this book reveals the secrets to handling wait times, special requests, and tips with finesse. Learn how to navigate the pizza ordering process without becoming "that" ... Les mer

    56,72 kr

  • LA FABRICA DE PRESENTACIONES.

    Disfruta hablando en público.

    av Lucía Miralles ...
    Una de las mal llamadas habilidades blandas más valoradas en el mundo es, sin ninguna duda, la de Hablar en Público. Y digo “mal llamada habilidad blanda” porque este calificativo provoca que muchas personas la consideren de segundo nivel, le den poca importancia y no le presten atención a su desarrollo y desempeño.Nada más lejos de la realidad. Cuidar, entrenar y profesionalizar la Comunicación, ... Les mer

    65,33 kr

  • The Authority Guide to PR for Small Businesses

    Use the power of public relations and the media to reach your target customer and grow your business

    av Steve Bustin ...
    Serie Bok 10 - Authority Guides
    Get media coverage and grow your business through PR with this practical guide.Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. ... Les mer

    103,26 kr

  • Shapeholders

    Business Success in the Age of Activism

    av Mark Kennedy ...
    Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders—shareholders, employees, and consumers—but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a ... Les mer

    197,69 kr

  • Health Communication and Mass Media

    An Integrated Approach to Policy and Practice

    Redigert av Rukhsana Ahmed, Benjamin R. Bates ...
    Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and ... Les mer

    501,74 kr

  • Метод McKinsey: Использование техник ведущих стратегических консультантов для решения личных и деловых задач

    av Итан Расиел ...
    Oversatt av С. Кривошеин ...
    На сегодняшний день в мире нет другой столь известной, успешной и востребованной консалтинговой фирмы, как McKinsey & Company. Ее клиентами является большинство ведущих мировых корпораций. Из этой компании вышли многие величайшие бизнес-лидеры и мыслители в области менеджмента. Среди них Том Питерс, Луис Герстнер, Йон Катценбах и многие другие. Книга впервые раскрывает методы управления, которые ... Les mer

    69,00 kr eller gratis med Kobo Plus

  • The Valley Is Burning: When Communications Becomes the Crisis

    av S.J. Cunningham, Sarah Barczyk ...
    When disaster strikes, will you be prepared for the backlash?On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrimack Valley, just north of Boston, Massachusetts. Twenty-one people were injured, and one person was killed. Thousands of residents in the towns of Andover and North Andover as well as the city of ... Les mer

    56,72 kr eller gratis med Kobo Plus

  • Management and Supervision for Working Professionals, Third Edition, Volume II

    av Herman Koren ...
    The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor. Volume I emphasizes organizational structure, planning, and leadership, while Volume II emphasizes communication, instruction, and daily management responsibilities such as ... Les mer

    1 325,61 kr

  • Robots can’t do networking (yet). 12 takeaways on how to create and manage interpersonal relationships in the digital era

    av Gianfranco Minutolo ...
    “What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on the other hand, seems to be increasingly interested in the so-called soft skills, the aptitude skills that make one profile more suitable than another.The “queen” of these soft skills, the one that will ... Les mer

    151,40 kr eller gratis med Kobo Plus

  • The Oxford Handbook of Corporate Reputation

    Redigert av Michael L. Barnett, Timothy G. Pollock ...
    Serie serien Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Les mer

    408,99 kr

  • Webmastering the Craft

    Fraternity in a Digital World

    av Ken JP Stuczynski ...
    A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Les mer

    37,78 kr eller gratis med Kobo Plus

  • Co-production and Japanese Healthcare

    Work Environment, Governance, Service Quality and Social Values

    av Victor Pestoff ...
    Serie serien Routledge Studies in Health Management
    Healthcare in most developed countries face a complex and partly contradictory mix of financial, social and political challenges. Fiscal strains combined with New Public Management agendas have caused severe cutbacks and calls for greater efficiency in public healthcare, resulting in a growing concern about service quality. Co-production and Japanese Healthcare explores a possibility to address ... Les mer

    549,09 kr

  • Absolute Essentials of Public Relations

    av Danny Moss, Barbara Desanto ...
    Serie serien Absolute Essentials of Business and Economics
    Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can ... Les mer

    302,90 kr

  • ¿Cómo se lo digo? El arte de las conversaciones difíciles

    El impulso de cambios efectivos a través del diálogo

    av Enrique Sacanell Berrueco ...
    Existen múltiples momentos, tanto en el ámbito laboral como en el personal, en los que sentimos que deberíamos tener una conversación con alguien. Sin embargo, la vamos postergando o simplemente la evitamos porque nos parece difícil afrontarla. Nos contamos que va a tener un resultado catastrófico o pensamos que todavía no es el momento. En realidad, las consecuencias de no mantenerla son mucho ... Les mer

    99,89 kr