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PR e-bøker

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  • The Internet Ideology

    From A as in Advertising to Z as in Zipcar

    av Massimo Moruzzi ...
    Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Les mer

    Gratis

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

    186,38 kr

  • 15 Questions About Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Questions
    #NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Les mer

    Gratis

  • Corporate Communication

    A Guide to Theory and Practice

    av Joep P. Cornelissen ...
    This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Les mer

    869,50 kr

  • 15 Questions About Native Advertising

    av Massimo Moruzzi ...
    Serie Bok 3 - 15 Questions
    #NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Les mer

    Gratis

  • Faster, Higher, Farther

    The Inside Story of the Volkswagen Scandal

    av Jack Ewing ...
    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Les mer

    211,25 kr

  • Organizational Crisis Communication

    A Multivocal Approach

    av Finn Frandsen, Winni Johansen ...
    When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Les mer

    1 051,49 kr

  • 15 Domande sui Social Media

    av Massimo Moruzzi ...
    Serie Bok 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Les mer

    Gratis

  • Consumer Nationalism in China

    Examining its Critical Impact on Multinational Businesses

    av Maggie Ying Jiang ...
    Serie Bok 1 - China in the 21st Century
    China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave ... Les mer

    Gratis

  • Come Vincere i Conflitti - Cambiare per Crescere

    av Max Fisher ...
    Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti. ... Les mer

    55,48 kr eller gratis med Kobo Plus

  • Strategic Issues Management

    Organizations and Public Policy Challenges

    av Robert L. Heath, Michael J. Palenchar ...
    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Les mer

    1 226,73 kr

  • Brand Positioning With Power

    Maximize Your Marketing Impact

    av Robert S. Gordon ...
    This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of ... Les mer

    148,79 kr

  • Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

    hombres y mujeres de las tres pertenencias

    av Antonio Boccia ...
    Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad, ... Les mer

    55,48 kr

  • Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Redigert av Christine Daymon, Kristin Demetrious ...
    Serie serien Routledge New Directions in PR & Communication Research
    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations ... Les mer

    758,33 kr

  • Public Relations, Activism, and Social Change

    Speaking Up

    av Kristin Demetrious ...
    Serie serien Routledge Research in Public Relations
    Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. ... Les mer

    646,43 kr

  • Transmedia Marketing

    From Film and TV to Games and Digital Media

    av Anne Zeiser ...
    Serie serien American Film Market Presents
    Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.Through success ... Les mer

    596,69 kr

  • You Are a Star, General Secretary: This will make you shine brighter

    av Richard Charles McMillan ...
    From Parent-Teacher's meet to Corporate Board Conglomerations:You! General Secretary are responsible for the way in which people meet and form opinions. You have to take care of so many different type of members and dignitaries. So, how do you start? Where do you start? How to make the whole meeting look elegant? Yours is a Sweat and Tension filled job. Not anymore!Now you shall realise that You ... Les mer

    27,69 kr eller gratis med Kobo Plus

  • Unstoppable Business Growth

    Step-By-Step Transformation of the Customers, Employers and Owners

    av Shiran Faast ...
    Unleash human potential for unstoppable business growth and build a business that thrives on its own. International author, speaker and award-winning business transformation expert Shiran Faast introduces the CEO Transformation Method, a powerful 5-step framework designed to uncover the real issues holding your business back and unlock the potential of everyone involved: customers, employers and ... Les mer

    27,69 kr eller gratis med Kobo Plus

  • Miracoli

    Vita e talenti di Edward Bernays, leggendario maestro della propaganda

    av Serena D'Angelo ...
    Serie serien Storie
    Nonostante la rivista Life lo abbia inserito tra i 100 statunitensi più influenti del Novecento, Edward L. Bernays (1891-1995) non è noto al grande pubblico come ci si aspetterebbe. Annoverato tra gli inventori delle pubbliche relazioni, è stato il primo a usare le teorie di Sigmund Freud (suo zio) per manipolare le masse a beneficio delle imprese e dei governi, attraverso strategie attuali ancora ... Les mer

    105,00 kr eller gratis med Kobo Plus

  • Understanding Corporate Communications

    av Dmytro Oltarzhevskyi, Yevgen Zagorulko ...
    With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' ... Les mer

    596,69 kr

  • Before I Die Festival in a Box™

    How to Hold an End-of-Life Conversation-Starting Event

    av Gail Rubin ...
    Before I Die Festivals give people an attractive way to learn about the many elements of being prepared for death. With a combination of entertainment, education, and discussions, Before I Die Festivals put the "fun" in funeral planning. People can visit funeral homes and cemeteries without having to experience a death in the family. This manual details how to create a Before I Die Festival with ... Les mer

    416,72 kr

  • Marketing Experience Management

    The theory and practice of the Customer Experience

    av James Seligman ...
    In today's modern marketing world, online or in a shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organization and trade opportunities to maximise revenues. Researchers have identified that establishing a relationship with the customer through customer experience management drives revenue growth and increased profits. This book's outline ... Les mer

    23,73 kr

  • Argumentative and Aggressive Communication

    Theory, Research, and Application – Second edition

    av Theodore A. Avtgis ...
    Now in its second edition, Argumentative and Aggressive Communication is the only text dedicated to the presentation and synthesis of research, theory, and application efforts on the aggressive communication traits of argumentative and verbal aggressiveness.In this updated edition, Rancer and Avtgis present new research and theory on argumentative and aggressive communication that has been ... Les mer

    638,65 kr

  • The Public Relations Handbook

    Redigert av Alison Theaker ...
    Serie serien Media Practice
    The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism ... Les mer

    546,96 kr