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The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Les mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Les mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

186,38 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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Corporate Communication

A Guide to Theory and Practice

av Joep P. Cornelissen ...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Les mer

869,50 kr

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at
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15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Les mer

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#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Les mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Les mer

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#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
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15 Domande sui Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Domande
#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Les mer

Gratis

#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende
... Les mer
Strategic Financial Planning for Public Sector Services

Essential Skills for the Public Sector, #8

av Jennifer Bean, Lascelles Hussey ...

Serie Bok 8 - Essential Skills for the Public Sector
This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income ... Les mer

92,53 kr eller gratis med Kobo Plus

This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income
... Les mer
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

av Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Les mer

211,25 kr

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Les mer
Organizational Crisis Communication

A Multivocal Approach

av Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Les mer

1 051,49 kr

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
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Quality in the Public Sector

Essential Skills for the Public Sector, #7

av Jennifer Bean, Lascelles Hussey ...

Serie Bok 7 - Essential Skills for the Public Sector
This book is one of a series of books entitled "Essential Skills for the Public Sector". It sets out ways in which those providing public sector services can clarify what is meant by quality and how quality can be achieved. It considers issues such as setting standards, measuring and monitoring quality and the cost versus the benefit of introducing quality systems. It is increasingly important ... Les mer

92,53 kr eller gratis med Kobo Plus

This book is one of a series of books entitled "Essential Skills for the Public Sector". It sets out ways in which those providing public sector services can clarify what is meant by quality and how quality can be achieved. It considers issues such as setting standards, measuring and monitoring quality and the cost versus the benefit of introducing quality systems. It is increasingly important
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Sociopolitical Advocacy and the Role of Public Relations

Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

Redigert av Holly K. Overton, Nicholas Browning ...

Serie serien Routledge Research in Public Relations
This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial ... Les mer

574,18 kr

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial
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Comment faire des cartes de visites originales

av Baptiste ...

Comment faire des cartes de visites originalesinclus 100 idées de cartes originales ... Les mer

10,68 kr eller gratis med Kobo Plus

Comment faire des cartes de visites originalesinclus 100 idées de cartes originales
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Street Team Smarts

An Author's Guide to Building and Running a Successful Street Team

av Sara Humphreys ...

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Les mer

9,17 kr eller gratis med Kobo Plus

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!
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Door het stof

Als je persoonlijke reputatie onder vuur ligt

av Bart van Leeuwen ...

Wat gebeurt er als je persoonlijke reputatie van de ene op de andere dag wordt aangetast? Wat maak je mee als je leven in een soort van nachtmerrie verandert? En wat kan je doen om die reputatie te herstellen?Bart van Leeuwen, reputatie-expert, onderzoekt bekende en onbekende voorbeelden van persoonlijke reputatieschendingen, zoals beschuldigingen in de media of een verdenking van justitie. Wat ... Les mer

107,81 kr

Wat gebeurt er als je persoonlijke reputatie van de ene op de andere dag wordt aangetast? Wat maak je mee als je leven in een soort van nachtmerrie verandert? En wat kan je doen om die reputatie te herstellen?Bart van Leeuwen, reputatie-expert, onderzoekt bekende en onbekende voorbeelden van persoonlijke reputatieschendingen, zoals beschuldigingen in de media of een verdenking van justitie. Wat
... Les mer
Red Fire Branding

av Liz Goodgold ...

How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red Fire Branding,' Liz Goodgold directs her works towards the business-to-business market to help small business owners, entrepreneurs, sales ... Les mer

138,47 kr

How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? 'Red Fire Branding' focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In 'Red Fire Branding,' Liz Goodgold directs her works towards the business-to-business market to help small business owners, entrepreneurs, sales
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The ABC'S of Local Government Management

Equity, Efficiency, and Effectiveness

av John Bauer ...

"ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than three decades of hands on experience, John Bauer offers grounded insight into the daily realities of managing cities and towns. The book speaks directly to those navigating the balance between public ... Les mer

46,22 kr

"ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than three decades of hands on experience, John Bauer offers grounded insight into the daily realities of managing cities and towns. The book speaks directly to those navigating the balance between public
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PR Proverbs

Your Launch Pad for an Exceptional Personal and Professional Reputation

av Glynnis Woolridge ...

No amount of good publicity can save you from a bad reputation.Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoiler alert - it's you!). Award-winning public relations strategist Glynnis Woolridge reveals how to see beyond surface issues and dig deeply to inspect the condition of your character, the foundation on ... Les mer

83,27 kr

No amount of good publicity can save you from a bad reputation.Visibility does not equal credibility, and "doing more PR" will not solve the problem. But the solution is closer than you think (spoiler alert - it's you!). Award-winning public relations strategist Glynnis Woolridge reveals how to see beyond surface issues and dig deeply to inspect the condition of your character, the foundation on
... Les mer
Digital Communication and Media Linguistics

With Case Studies in Journalism, PR, and Community Communication

av Aleksandra Gnach, Wibke Weber, Martin Engebretsen, Daniel Perrin ...

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital ... Les mer

407,55 kr

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital
... Les mer
Comunicación y atención al cliente en hostelería y turismo. UF0042.

av Eguzkiñe Urreta Okeranza ...

Serie serien Venta de productos y servicios turísticos
Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:Aplicar técnicas y habilidades de comunicación y atención al cliente de uso común en establecimientos turísticos, a fin de satisfacer sus expectativas y materializar futuras ventas.- Definir los factores que determinan las diferentes tipologías de ... Les mer

129,50 kr eller gratis med Kobo Plus

Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:Aplicar técnicas y habilidades de comunicación y atención al cliente de uso común en establecimientos turísticos, a fin de satisfacer sus expectativas y materializar futuras ventas.- Definir los factores que determinan las diferentes tipologías de
... Les mer
Reputation Analytics

Public Opinion for Companies

av Daniel Diermeier ...

A scientific approach to corporate reputation from the field’s leading scholar.Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for ... Les mer

354,29 kr

A scientific approach to corporate reputation from the field’s leading scholar.Public opinion is a core factor of any organization’s success—and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for
... Les mer
Storie di un viaggio

av Silvio Frontini ...

Storie di un viaggio" non è un manuale di marketing, ma una narrazione che ti immerge nel cuore di 45 anni di esperienza, di cui 23 trascorsi come Consulente Finanziario. Questo libro rappresenta un invito a esplorare come piccoli gesti possano fare la differenza, proprio come un vignaiolo di Montalcino che bagna la strada per proteggere l'uva dalla polvere. Ogni racconto è una lezione ... Les mer

55,48 kr

Storie di un viaggio" non è un manuale di marketing, ma una narrazione che ti immerge nel cuore di 45 anni di esperienza, di cui 23 trascorsi come Consulente Finanziario. Questo libro rappresenta un invito a esplorare come piccoli gesti possano fare la differenza, proprio come un vignaiolo di Montalcino che bagna la strada per proteggere l'uva dalla polvere. Ogni racconto è una lezione
... Les mer
Public Relations For Dummies

av Eric Yaverbaum ...

Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the ... Les mer

203,69 kr

Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the
... Les mer
Celebrity Bromances

Constructing, Interpreting and Utilising Personas

av Celia Lam, Jackie Raphael ...

Serie serien Routledge Research in Cultural and Media Studies
This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction ... Les mer

Gratis

This comprehensive work presents a thorough exploration of celebrity ‘bromances,’ interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine how the performance of intimate male friendships functions within broadly ‘Western’ celebrity culture from three primary perspectives: construction
... Les mer
Confesiones de un publicitario

av David Ogilvy ...

Un eterno clásico de la publicidad, un libro tan actual y pertinente hoy en día como en el momento en que se escribió: «Admiramos a las personas que trabajan duro, que son objetivas y meticulosas. Detestamos a los políticos de oficina, a los aduladores, a los matones y a los vanidosos. Aborrecemos la crueldad. Todos pueden subir por nuestra escalera. A la hora de ascender a los puestos más altos, ... Les mer

100,03 kr

Un eterno clásico de la publicidad, un libro tan actual y pertinente hoy en día como en el momento en que se escribió: «Admiramos a las personas que trabajan duro, que son objetivas y meticulosas. Detestamos a los políticos de oficina, a los aduladores, a los matones y a los vanidosos. Aborrecemos la crueldad. Todos pueden subir por nuestra escalera. A la hora de ascender a los puestos más altos,
... Les mer

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Anbefalt for deg

PR e-bøker

The Internet Ideology

This is Marketing

Corporate Communication

15 Questions About Social Media

15 Questions About Native Advertising

15 Domande sui Social Media

Strategic Financial Planning for Public Sector Services

Faster, Higher, Farther

Organizational Crisis Communication

Quality in the Public Sector

Sociopolitical Advocacy and the Role of Public Relations

Comment faire des cartes de visites originales

Street Team Smarts

Door het stof

Red Fire Branding

The ABC'S of Local Government Management

PR Proverbs

Digital Communication and Media Linguistics

Comunicación y atención al cliente en hostelería y turismo. UF0042.

Reputation Analytics

Storie di un viaggio

Public Relations For Dummies

Celebrity Bromances

Confesiones de un publicitario