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The Internet Ideology

From A as in Advertising to Z as in Zipcar

av Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Les mer

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Les mer
This is Marketing

You Can’t Be Seen Until You Learn To See

av Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

186,38 kr

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Les mer
15 Questions About Native Advertising

av Massimo Moruzzi ...

Serie Bok 3 - 15 Questions
#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is ... Les mer

Gratis

#NOT a real book (Just a screed)Is native advertising something new, or just a new name?Is it the same as content marketing? How does it relate to social media marketing?Does native advertising work? Does it have negative consequences for society?Should native advertisement be deregulated, or should it be more seriously regulated?The 15 Questions:What Is Native Advertising?Is It a New Practice?Is
... Les mer
Corporate Communication

A Guide to Theory and Practice

av Joep P. Cornelissen ...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at ... Les mer

869,50 kr

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication• the ongoing impacts of digital disruption and transformation on corporate communication at
... Les mer
15 Questions About Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Questions
#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter ... Les mer

Gratis

#NOT a real book (Just a screed)Does all the hype surrounding social media make sense?Isn't it time that somebody tried to deconstruct all this bullshit?What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter
... Les mer
Organizational Crisis Communication

A Multivocal Approach

av Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Les mer

1 051,49 kr

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
... Les mer
Faster, Higher, Farther

The Inside Story of the Volkswagen Scandal

av Jack Ewing ...

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, ... Les mer

211,25 kr

A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.Updated with a New Afterword by the Author.When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged,
... Les mer
Strategic Financial Planning for Public Sector Services

Essential Skills for the Public Sector, #8

av Jennifer Bean, Lascelles Hussey ...

Serie Bok 8 - Essential Skills for the Public Sector
This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income ... Les mer

92,53 kr eller gratis med Kobo Plus

This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income
... Les mer
15 Domande sui Social Media

av Massimo Moruzzi ...

Serie Bok 2 - 15 Domande
#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Les mer

Gratis

#NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende
... Les mer
Innovative Internal Communication

How creativity, curiosity and technology can create lasting impact

av Joanna Parsons ...

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Les mer

435,05 kr

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains
... Les mer
I dieci comandamenti delle PR

av Francesca Caon ...

Comunicare non è un optional. Ogni azienda, specie nell’epoca in cui il digitale ha preso il sopravvento, ha bisogno di farsi conoscere, rendersi inconfondibile e mostrare i suoi prodotti o servizi. E uno dei modi più efficaci per farlo è ricorrere alle pubbliche relazioni. Francesca Caon, giornalista e specialista di pr, ha stilato in questo libro i “dieci comandamenti” indispensabili per ... Les mer

169,00 kr

Comunicare non è un optional. Ogni azienda, specie nell’epoca in cui il digitale ha preso il sopravvento, ha bisogno di farsi conoscere, rendersi inconfondibile e mostrare i suoi prodotti o servizi. E uno dei modi più efficaci per farlo è ricorrere alle pubbliche relazioni. Francesca Caon, giornalista e specialista di pr, ha stilato in questo libro i “dieci comandamenti” indispensabili per
... Les mer
La globalizzazione disattesa

Le culture influenzano i mercati

av Tiziano Vescovi ...

Il libro affronta il tema di come le diversità culturali continuino a influenzare i comportamenti di consumo e quindi le strategie di mercato delle imprese riducendo gli effetti della globalizzazione. Ciò avviene più sottilmente nei paesi culturalmente simili e molto più profondamente nei paesi culturalmente lontani, a dispetto delle teorie sulla globalizzazione che recitavano: tutti agiremo nello ... Les mer

111,06 kr eller gratis med Kobo Plus

Il libro affronta il tema di come le diversità culturali continuino a influenzare i comportamenti di consumo e quindi le strategie di mercato delle imprese riducendo gli effetti della globalizzazione. Ciò avviene più sottilmente nei paesi culturalmente simili e molto più profondamente nei paesi culturalmente lontani, a dispetto delle teorie sulla globalizzazione che recitavano: tutti agiremo nello
... Les mer
Retention Operates Through Strategic Restraint

Exploring How Systematic Client Stewardship Outperforms Acquisition-Focused Models

av Thalia Brookstone ...

This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns of deliberate relationship stewardship. The content explores patterns in client loyalty dynamics, reframes assumptions about engagement frequency, and demonstrates how intentional communication cadences ... Les mer

105,00 kr

This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns of deliberate relationship stewardship. The content explores patterns in client loyalty dynamics, reframes assumptions about engagement frequency, and demonstrates how intentional communication cadences
... Les mer
The Public Relations Firm

av Stacy Smith ...

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in ... Les mer

92,53 kr

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in
... Les mer
INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

av Tony Cosentino ...

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Les mer

83,27 kr

Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
... Les mer
Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

av Emeline Hatt, Séverine Bonnin-Oliveira ...

Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement ... Les mer

89,00 kr

Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement
... Les mer
Clicks To Clients - The Ultimate Guide To Digital Lead Generation

av Aaron Sterling ...

From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world success. Whether you're a sales agent, entrepreneur, or marketing professional, you'll gain the tools to generate leads that actually convert—saving time, increasing revenue, and building lasting client ... Les mer

55,48 kr eller gratis med Kobo Plus

From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world success. Whether you're a sales agent, entrepreneur, or marketing professional, you'll gain the tools to generate leads that actually convert—saving time, increasing revenue, and building lasting client
... Les mer
Optimizing Human Capital with a Strategic Project Office

Select, Train, Measure,and Reward People for Organization Success

av J. Kent Crawford, Jeannette Cabanis-Brewin ...

Serie serien PM Solutions Research
Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization. This volume provides an exhaustive review of topics such as the hiring, retention, measurement, training, and professional development of knowledge workers in project management ... Les mer

1 678,55 kr

Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization. This volume provides an exhaustive review of topics such as the hiring, retention, measurement, training, and professional development of knowledge workers in project management
... Les mer
Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

av KJ Blattenbauer ...

Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients ... Les mer

92,53 kr eller gratis med Kobo Plus

Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients
... Les mer
Organizational Communication and Sport

Connections, Applications, and Opportunities

Redigert av Jimmy Sanderson ...

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a ... Les mer

960,64 kr

This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a
... Les mer
Understanding Public Relations

Theory, Culture and Society

av Lee Edwards ...

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public ... Les mer

741,43 kr

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public
... Les mer
Webmastering the Craft

Fraternity in a Digital World

av Ken JP Stuczynski ...

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Les mer

36,96 kr eller gratis med Kobo Plus

A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role
... Les mer
Réussir l'organisation d'un événement

av Anthony Babkine, Adrien Rosier ...

Serie serien Livres outils - Communication
Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches ... Les mer

172,55 kr eller gratis med Kobo Plus

Organisez un événement qui vous ressemble et apprenez à en tirer le meilleur partiGala, événement sportif, séminaire, inauguration, cocktail, concert, spectacle... : voici un guide complet et pratique pour découvrir toutes les ficelles de l'événementiel ainsi que le rôle de l'organisateur d'événement.Créez et menez à bien un événement attractif en respectant un budget précis : outils, fiches
... Les mer
Relações públicas comunitárias

A comunicação numa perspectiva dialógica e transformadora

av Margarida Maria Krohling Kunsch, Waldemar Luiz Kunsch ...

Atualmente é possível falar de relações públicas comunitárias, atividade comprometida com os interesses dos segmentos sociais organizados ou com o interesse público. O profissional que quer trabalhar pela mudança social precisa adotar princípios libertadores na aplicação das "funções" e das "técnicas" de relações públicas, utilizando o planejamento político-participativo de sua atividade, por sua ... Les mer

139,00 kr

Atualmente é possível falar de relações públicas comunitárias, atividade comprometida com os interesses dos segmentos sociais organizados ou com o interesse público. O profissional que quer trabalhar pela mudança social precisa adotar princípios libertadores na aplicação das "funções" e das "técnicas" de relações públicas, utilizando o planejamento político-participativo de sua atividade, por sua
... Les mer

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Anbefalt for deg

PR e-bøker

The Internet Ideology

This is Marketing

15 Questions About Native Advertising

Corporate Communication

15 Questions About Social Media

Organizational Crisis Communication

Faster, Higher, Farther

Strategic Financial Planning for Public Sector Services

15 Domande sui Social Media

Innovative Internal Communication

I dieci comandamenti delle PR

La globalizzazione disattesa

Retention Operates Through Strategic Restraint

The Public Relations Firm

INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

Clicks To Clients - The Ultimate Guide To Digital Lead Generation

Optimizing Human Capital with a Strategic Project Office

Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

Organizational Communication and Sport

Understanding Public Relations

Webmastering the Craft

Réussir l'organisation d'un événement

Relações públicas comunitárias