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Anbefalt for deg

The Design of Everyday Things

av Don Norman ...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Les mer

123,47 kr

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores
... Les mer
Something New at the Borrow a Bookshop

A warm-hearted, romantic and uplifting read

av Kiley Dunbar ...

Serie Bok 3 - Borrow a Bookshop
A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running ... Les mer

111,78 kr

A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running
... Les mer
The Kingdom of Prep

The Inside Story of the Rise and (Near) Fall of J.Crew

av Maggie Bullock ...

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the ... Les mer

201,64 kr

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the
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The Warehouse Revolution

Automate or Terminate

av Peter Devenyi, Miguel Pinilla, Jim Stollberg ...

This book is a must-read for technologists, retailers, and investors who seek to understand the warehouse automation industry and the tradeoffs of the various technologies.It walks through an array of automation options using understandable terms. It describes the history of the industry and how e-commerce catapulted warehouse automation to the forefront of supply chain operations.The Warehouse ... Les mer

152,29 kr

This book is a must-read for technologists, retailers, and investors who seek to understand the warehouse automation industry and the tradeoffs of the various technologies.It walks through an array of automation options using understandable terms. It describes the history of the industry and how e-commerce catapulted warehouse automation to the forefront of supply chain operations.The Warehouse
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The Revenge of Analog

Real Things and Why They Matter

av David Sax ...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Les mer

Var 92,62 kr Nå 15,47 kr

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em...
... Les mer
Branding a Store

How To Build Successful Retail Brands In A Changing Marketplace

av Ko Floor ...

Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail ... Les mer

277,78 kr

Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail
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Retail In A New World

Recovering From The Pandemic That Changed The World

av Eleonora Pantano, Kim Willems ...

Serie serien Emerald Points
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers’ shopping experience, and from buying decisions to improving health and safety management for all stakeholders. A lot ... Les mer

583,44 kr

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers’ shopping experience, and from buying decisions to improving health and safety management for all stakeholders. A lot
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病毒行銷五大密技

口碑行銷是成功行銷策略的重要關鍵！

av 董正隆 ...

Serie serien 網路行銷
口碑行銷是行銷策略中不可或缺的一部分。行銷策略中應注重口碑行銷的穿透力和傳染力。而可行的做法是透過網路行銷和實體大眾媒體傳播來進行，然後引發讀者自行分享行銷的資訊。口碑行銷本身就是一種病毒式行銷，這裡探討五種病毒式行銷的實踐作法，我們期待你能親自實踐並驗證這本電子書，並取得優異的成果。這些方法也可應用於推廣你的網站或他人的產品上。目錄1.寫一本有特級轉售權的電子書2.寫一本免費的電子書3.製作病毒行銷影片4.提供產品100%推廣獎金5.使用別人打造好的病毒行銷工具或網站作者簡介董正隆中央大學數學碩士，創立超人行銷。超人行銷顧問公司提供網路創業課程與數位行銷顧問諮詢輔導。你會學到網路創業、數位行銷、網路行銷、行銷軟體等資訊，我們會與你分享如何透過整合線上線下的虛實行銷系統，還有超人行銷體系（包含理論、導圖與系統），協助你在日益複雜的數位行銷世界中脫引而出 ... Les mer

27,69 kr

口碑行銷是行銷策略中不可或缺的一部分。行銷策略中應注重口碑行銷的穿透力和傳染力。而可行的做法是透過網路行銷和實體大眾媒體傳播來進行，然後引發讀者自行分享行銷的資訊。口碑行銷本身就是一種病毒式行銷，這裡探討五種病毒式行銷的實踐作法，我們期待你能親自實踐並驗證這本電子書，並取得優異的成果。這些方法也可應用於推廣你的網站或他人的產品上。目錄1.寫一本有特級轉售權的電子書2.寫一本免費的電子書3.製作病毒行銷影片4.提供產品100%推廣獎金5.使用別人打造好的病毒行銷工具或網站作者簡介董正隆中央大學數學碩士，創立超人行銷。超人行銷顧問公司提供網路創業課程與數位行銷顧問諮詢輔導。你會學到網路創業、數位行銷、網路行銷、行銷軟體等資訊，我們會與你分享如何透過整合線上線下的虛實行銷系統，還有超人行銷體系（包含理論、導圖與系統），協助你在日益複雜的數位行銷世界中脫引而出
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Erfolgreich als Handelsvertreter

9 Bausteine für nachhaltige Beziehungen zu Marktpartnern und mehr Profit

av Andreas Paffhausen ...

Serie serien Business and Economics (German Language)
Dieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen. Mit diesen grundlegenden Stellschrauben können Handelsvertreter die Bedürfnisse der vertretenen Unternehmen besser befriedigen und dadurch den eigenen Umsatz und den ihrer Marktpartner steigern. Andreas ... Les mer

231,91 kr

Dieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen. Mit diesen grundlegenden Stellschrauben können Handelsvertreter die Bedürfnisse der vertretenen Unternehmen besser befriedigen und dadurch den eigenen Umsatz und den ihrer Marktpartner steigern. Andreas
... Les mer
Retail Hustle The Blueprint: Selling Smarter, Serving Better, Winning Bigger

av D.A. Moore ...

This isn't just another book about retail.It's a blueprint for those who lead from the front.Whether you're just stepping onto the sales floor or you've been managing teams for years, Retail Hustle Blueprint is your guide to selling smarter, serving better, and winning bigger in the fast-paced world of retail.Drawing from over two decades of experience—from stocking shelves to leading strategy ... Les mer

55,48 kr eller gratis med Kobo Plus

This isn't just another book about retail.It's a blueprint for those who lead from the front.Whether you're just stepping onto the sales floor or you've been managing teams for years, Retail Hustle Blueprint is your guide to selling smarter, serving better, and winning bigger in the fast-paced world of retail.Drawing from over two decades of experience—from stocking shelves to leading strategy
... Les mer
Fashion Brands

Branding Style from Armani to Zara

av Mark Tungate ...

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of ... Les mer

316,99 kr

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of
... Les mer
Fast Fulfillment

The Machine That Changed Retailing

av Sanchoy Das, PhD ...

This book provides insights and process details of how to design and build disruptive innovations, so that you are not flying blind or just throwing darts in an effort to pivot/expand to the online order fulfillment world.The fulfillment machine is the delivery side infrastructure of an online business, it is the physical and digital innovations which make it possible to immediately deliver ... Les mer

146,69 kr

This book provides insights and process details of how to design and build disruptive innovations, so that you are not flying blind or just throwing darts in an effort to pivot/expand to the online order fulfillment world.The fulfillment machine is the delivery side infrastructure of an online business, it is the physical and digital innovations which make it possible to immediately deliver
... Les mer
Counter Strategies im globalen Wettbewerb

av Olaf Plötner ...

Serie serien Business and Economics (German Language)
Die Wettbewerbssituation traditioneller Technologieunternehmen ist im Umbruch. Neue Kundensegmente in den Schwellen- und Entwicklungsländern und neue Wettbewerber aus diesen Regionen verändern die Marktlandschaft rasant. Beides stellt die etablierten Anbieter vor neue Herausforderungen. Um sich zu behaupten, müssen Unternehmen wie Siemens, General Electric, Alstom, Mitsubishi, aber auch der ... Les mer

271,94 kr

Die Wettbewerbssituation traditioneller Technologieunternehmen ist im Umbruch. Neue Kundensegmente in den Schwellen- und Entwicklungsländern und neue Wettbewerber aus diesen Regionen verändern die Marktlandschaft rasant. Beides stellt die etablierten Anbieter vor neue Herausforderungen. Um sich zu behaupten, müssen Unternehmen wie Siemens, General Electric, Alstom, Mitsubishi, aber auch der
... Les mer
Free Trade Agreements and Globalisation

In the Shadow of Brexit and Trump

av Arne Melchior ...

Serie serien Economics and Finance (R0)
This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs.Dividing the world into seven major regions, he analyses world trade, the globalisation of FTAs and their role within and between the ... Les mer

863,20 kr

This book analyses the fast spread of free trade agreements (FTAs) across the globe, their content and their economic impact. In the wake of Brexit and the new protectionism of President Trump, Melchior offers a timely assessment of key issues relating to FTAs.Dividing the world into seven major regions, he analyses world trade, the globalisation of FTAs and their role within and between the
... Les mer
Kazakhstan's Diversification from the Natural Resources Sector

Strategic and Economic Opportunities

Redigert av Irina Heim ...

Serie serien Economics and Finance (R0)
This book explores opportunities for diversifying modern Kazakhstan's economy, which is still heavily dependent on its natural resources, as well as looking at economic opportunities for the whole Central Asian region arising from the Chinese government's Belt and Road Initiative (BRI). The book is comprised of four parts. Part 1 explores the first main theme of the book: development of the ... Les mer

971,12 kr

This book explores opportunities for diversifying modern Kazakhstan's economy, which is still heavily dependent on its natural resources, as well as looking at economic opportunities for the whole Central Asian region arising from the Chinese government's Belt and Road Initiative (BRI). The book is comprised of four parts. Part 1 explores the first main theme of the book: development of the
... Les mer
Invention in PR

av Adam Ritchie ...

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation.This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It ... Les mer

397,75 kr

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation.This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells. It
... Les mer
The Routledge Companion to Financial Services Marketing

Redigert av Tina Harrison, Hooman Estelami ...

Serie serien Routledge Companions in Marketing, Advertising and Communication
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods ... Les mer

633,99 kr

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods
... Les mer
Five Fast Pennies

av Ralph W. Ketner ...

Serie serien Routledge Revivals
First published in 1994, Five Fast Pennies was written by the Co-Founder of Food Lion, Inc., Ralph W. Ketner, to tell the story of the challenges and opportunities he faced throughout his life and career.Accessibly written, the book provides a detailed insight into Ketner’s philosophy of "Five fast pennies instead of one slow nickel", his views on success, and his journey from childhood through to ... Les mer

422,62 kr

First published in 1994, Five Fast Pennies was written by the Co-Founder of Food Lion, Inc., Ralph W. Ketner, to tell the story of the challenges and opportunities he faced throughout his life and career.Accessibly written, the book provides a detailed insight into Ketner’s philosophy of "Five fast pennies instead of one slow nickel", his views on success, and his journey from childhood through to
... Les mer
Digital Channels and Social Media Management in Luxury Markets

av Fabrizio Mosca, Chiara Civera ...

Serie serien Routledge-Giappichelli Studies in Business and Management
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods ... Les mer

671,29 kr

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods
... Les mer
The Internationalisation of Retailing in Asia

Redigert av Sang Chul Choi, John Dawson, Roy Larke, Masao Mukoyama ...

Serie serien Routledge Advances in Asia-Pacific Business
European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern ... Les mer

646,43 kr

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern
... Les mer
From Seed to Harvest

A Step-by-Step Guide to Growing Cannabis

av Moshe M. Gartner ...

Growing cannabis can be a rewarding and enjoyable experience, but it does require some knowledge and effort to be successful.From Seed to Harvest: A Step-by-Step Guide to Growing Cannabis is a comprehensive guide that will walk you through the entire process of growing cannabis, from start to finish.This guide will cover everything you need to know to grow healthy cannabis plants, including ... Les mer

46,22 kr eller gratis med Kobo Plus

Growing cannabis can be a rewarding and enjoyable experience, but it does require some knowledge and effort to be successful.From Seed to Harvest: A Step-by-Step Guide to Growing Cannabis is a comprehensive guide that will walk you through the entire process of growing cannabis, from start to finish.This guide will cover everything you need to know to grow healthy cannabis plants, including
... Les mer
Bringing Loyalty To Life

How to earn, build and leverage enduring customer loyalty

av Richard Beattie ...

After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape.Based on the many thousands of loyalty solutions that TCC has designed for its ... Les mer

211,25 kr eller gratis med Kobo Plus

After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape.Based on the many thousands of loyalty solutions that TCC has designed for its
... Les mer
The Rise and Fall of the High Street

Shops, Shoppers, Malls, Markets, and the Changing Face of Everyday Commerce

av Sky Adler ...

Before online shopping, delivery apps, contactless payments, and digital storefronts, everyday commerce lived on the street. People walked to markets, queued at counters, browsed shop windows, visited banks, booked holidays through travel agents, bought records from racks, collected photographs, compared prices, carried bags, and met the rhythms of daily life face to face.The Rise and Fall of the ... Les mer

76,90 kr eller gratis med Kobo Plus

Before online shopping, delivery apps, contactless payments, and digital storefronts, everyday commerce lived on the street. People walked to markets, queued at counters, browsed shop windows, visited banks, booked holidays through travel agents, bought records from racks, collected photographs, compared prices, carried bags, and met the rhythms of daily life face to face.The Rise and Fall of the
... Les mer
Fashion & Luxury Marketing

av Mona Mrad, Michael R. Solomon ...

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors ... Les mer

1 105,41 kr

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors
... Les mer

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Detaljhandel e-bøker

The Design of Everyday Things

Something New at the Borrow a Bookshop

The Kingdom of Prep

The Warehouse Revolution

The Revenge of Analog

Branding a Store

Retail In A New World

病毒行銷五大密技

Erfolgreich als Handelsvertreter

Retail Hustle The Blueprint: Selling Smarter, Serving Better, Winning Bigger

Fashion Brands

Fast Fulfillment

Counter Strategies im globalen Wettbewerb

Free Trade Agreements and Globalisation

Kazakhstan's Diversification from the Natural Resources Sector

Invention in PR

The Routledge Companion to Financial Services Marketing

Five Fast Pennies

Digital Channels and Social Media Management in Luxury Markets

The Internationalisation of Retailing in Asia

From Seed to Harvest

Bringing Loyalty To Life

The Rise and Fall of the High Street

Fashion & Luxury Marketing