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The Design of Everyday Things

av Don Norman ...

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores ... Les mer

126,22 kr

**The essential guide to human-centered design“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO**Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores
... Les mer
Something New at the Borrow a Bookshop

A warm-hearted, romantic and uplifting read

av Kiley Dunbar ...

Serie Bok 3 - Borrow a Bookshop
A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running ... Les mer

116,19 kr

A fairytale ending isn't just for fiction…The Borrow-a-Bookshop is recovering, seven months on from the winter flood that destroyed all its stock, and the latest temporary bookseller, Joy Foley, arrives in Clove Lore with her daughter, five-year-old Radia Pearl. As a tech expert, she'll be working on dragging the Bookshop into the twenty-first century.But what no one knows is that Joy is running
... Les mer
The Kingdom of Prep

The Inside Story of the Rise and (Near) Fall of J.Crew

av Maggie Bullock ...

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the ... Les mer

206,13 kr

**One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the
... Les mer
The Revenge of Analog

Real Things and Why They Matter

av David Sax ...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Les mer

94,69 kr

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em...
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The Warehouse Revolution

Automate or Terminate

av Peter Devenyi, Miguel Pinilla, Jim Stollberg ...

This book is a must-read for technologists, retailers, and investors who seek to understand the warehouse automation industry and the tradeoffs of the various technologies.It walks through an array of automation options using understandable terms. It describes the history of the industry and how e-commerce catapulted warehouse automation to the forefront of supply chain operations.The Warehouse ... Les mer

152,29 kr

This book is a must-read for technologists, retailers, and investors who seek to understand the warehouse automation industry and the tradeoffs of the various technologies.It walks through an array of automation options using understandable terms. It describes the history of the industry and how e-commerce catapulted warehouse automation to the forefront of supply chain operations.The Warehouse
... Les mer
Wal-Mart

The Face of Twenty-First-Century Capitalism

Redigert av Nelson Lichtenstein ...

A collection of essays that "do an incredible job of balancing the wonders and horrors of the force that is Wal-Mart " ( Booklist , starred review).Edited by one of the nation's preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart's business operations, its social effects, and its role in the United States and world economy. Wal-Mart is based on a ... Les mer

99,00 kr eller gratis med Kobo Plus

A collection of essays that "do an incredible job of balancing the wonders and horrors of the force that is Wal-Mart " ( Booklist , starred review).Edited by one of the nation's preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart's business operations, its social effects, and its role in the United States and world economy. Wal-Mart is based on a
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The Truth About Electronic Marketing

av Alexey ...

18,84 kr
The Reid Method

A Blueprint for Achieving Sales Mastery

av Everold Reid ...

Serie serien The Reid Method (A Blueprint for Achieving Sales Mastery)
The Reid Method – A Blueprint for Achieving Sales MasterySuccess in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product and the competition than most salespeople!Do you ever feel that you can’t keep pace? Would you like a step-by ... Les mer

34,81 kr

The Reid Method – A Blueprint for Achieving Sales MasterySuccess in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product and the competition than most salespeople!Do you ever feel that you can’t keep pace? Would you like a step-by
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Handelsmarkenmanagement

Grundlagen – Strategien – Umsetzung

av Marko Schwertfeger ...

Serie serien Business and Economics (German Language)
Dieses Buch liefert die Grundlagen für eine professionelle Führung von Handelsmarken und diskutiert strategische und operative Aspekte. Dabei zeigt es die Unterschiede zu Herstellermarken, verschiedene Erscheinungsformen von Handelsmarken sowie aktuelle Entwicklungen auf. Marko Schwertfeger erläutert, wie Handelsunternehmen mit Handelsmarken ein Alleinstellungsmerkmal im Wettbewerb erlangen und ... Les mer

241,78 kr

Dieses Buch liefert die Grundlagen für eine professionelle Führung von Handelsmarken und diskutiert strategische und operative Aspekte. Dabei zeigt es die Unterschiede zu Herstellermarken, verschiedene Erscheinungsformen von Handelsmarken sowie aktuelle Entwicklungen auf. Marko Schwertfeger erläutert, wie Handelsunternehmen mit Handelsmarken ein Alleinstellungsmerkmal im Wettbewerb erlangen und
... Les mer
Quick Guide Sound Marketing

Wie Sie mit akustischen Reizen Ihre Marke stärken

av Paul Steiner ...

Serie serien Business and Economics (German Language)
Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln, um sich von der Konkurrenz explizit abzuheben und Konsumenten langfristig an ihre Marke zu binden.Der Autor liefert Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares ... Les mer

241,78 kr

Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln, um sich von der Konkurrenz explizit abzuheben und Konsumenten langfristig an ihre Marke zu binden.Der Autor liefert Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares
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Retail Buying

From Basics to Fashion - with STUDIO

av Richard Clodfelter ...

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased ... Les mer

870,55 kr

Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts. Updated with examples and trends from across the world, this book will keep readers informed on how the retailing industry is adapting to changes like an increased
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Advanced Guide to Google Analytics 4

Improve your online sales by better understanding customer data and how customers interact with your website.

av Christopher Pittman ...

Serie Bok 3 - The SEO and digital marketing series
Want to dive deep into Google Analytics 4or learn more about the custom optionsavailable?GA4 is an amazing program with a lot ofoptions that just were not available in oldereditions of Google Analytics. This providesamazing opportunities to collect analyze andmonitors more detailed data on cleanerreports in order to better understand yourwebsite customer behaviors.This book wil... ... Les mer

56,72 kr eller gratis med Kobo Plus

Want to dive deep into Google Analytics 4or learn more about the custom optionsavailable?GA4 is an amazing program with a lot ofoptions that just were not available in oldereditions of Google Analytics. This providesamazing opportunities to collect analyze andmonitors more detailed data on cleanerreports in order to better understand yourwebsite customer behaviors.This book wil...
... Les mer
Sound Branding

Grundlagen akustischer Markenführung

av Paul Steiner ...

Serie serien Business and Economics (German Language)
Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die Möglichkeit, die emotionale Aufladung der Marke und deren Identität zu stärken und die Alleinstellung der Marke gegenüber Mitbewerbern zu unterstützen. Marken wie BMW, Deutsche Telekom, Hyundai, Intel, Lufthansa und Siemens zeigen es vor. In der vierten Auflage untersucht Paul Steiner den ... Les mer

494,13 kr

Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die Möglichkeit, die emotionale Aufladung der Marke und deren Identität zu stärken und die Alleinstellung der Marke gegenüber Mitbewerbern zu unterstützen. Marken wie BMW, Deutsche Telekom, Hyundai, Intel, Lufthansa und Siemens zeigen es vor. In der vierten Auflage untersucht Paul Steiner den
... Les mer
Merchandise Planning Workbook

- with STUDIO

av Rosetta LaFleur ...

The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each ... Les mer

650,54 kr

The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each
... Les mer
L’internationalisation des productions cinématographiques et audiovisuelles

Redigert av Claude Forest ...

Serie serien Arts du spectacle – Images et sons
La part croissante de l'internationalisation dans le montage financier des productions cinématographiques et audiovisuelles constitue un fait majeur depuis la fin du xxe siècle. Certains États encouragent fortement leur production, notamment fiscalement, modifiant la voilure des alliances internationales et le niveau quantitatif comme qualitatif des films et séries. La multiplication des guichets ... Les mer

109,00 kr

La part croissante de l'internationalisation dans le montage financier des productions cinématographiques et audiovisuelles constitue un fait majeur depuis la fin du xxe siècle. Certains États encouragent fortement leur production, notamment fiscalement, modifiant la voilure des alliances internationales et le niveau quantitatif comme qualitatif des films et séries. La multiplication des guichets
... Les mer
Quick Guide Sound Marketing

Wie Sie mit akustischen Reizen Ihre Marke stärken

av Paul Steiner ...

Serie serien Business and Economics (German Language)
Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte gezielt über möglichst viele Sinne zu kommunizieren, um sich explizit vom Wettbewerb zu differenzieren und Konsumenten langfristig an ihre Marke zu binden.Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares (akustisches) ... Les mer

241,78 kr

Dieses Buch ist eine kompakte Einführung in das Thema Sound Marketing. Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte gezielt über möglichst viele Sinne zu kommunizieren, um sich explizit vom Wettbewerb zu differenzieren und Konsumenten langfristig an ihre Marke zu binden.Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares (akustisches)
... Les mer
Bonusprogramme

Rabattsysteme für Kunden erfolgreich gestalten

av Thomas Lauer ...

Serie serien Business and Economics (German Language)
Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt einen vollständigen und systematischen Überblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einführungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird ... Les mer

378,13 kr

Bonusprogramme für Kunden haben spätestens seit Fall des Rabattgesetzes auch den deutschsprachigen Raum erobert. Wie kann man als Unternehmen aber von ihnen profitieren? Dieses Standardwerk gibt einen vollständigen und systematischen Überblick zu allen relevanten Aspekten von Kundenbonusprogrammen. Anhand einer den Einführungsschritten entsprechenden Abfolge und mit Hilfe von Checklisten wird
... Les mer
The Supermarket Customer Experience System

Bundle #3, #3

av Walter Da Cruz ...

Serie Bok 3 - Bundle
Is your supermarket busy, but barely profitable? Are you spending a fortune on marketing and loyalty cards, only to watch customers drift away to the competition down the street?The hard truth is that traffic does not equal loyalty. A busy parking lot is vanity; a loyal customer base is what pays the rent. In the ruthlessly competitive world of South African retail, national chains have deep ... Les mer

283,78 kr eller gratis med Kobo Plus

Is your supermarket busy, but barely profitable? Are you spending a fortune on marketing and loyalty cards, only to watch customers drift away to the competition down the street?The hard truth is that traffic does not equal loyalty. A busy parking lot is vanity; a loyal customer base is what pays the rent. In the ruthlessly competitive world of South African retail, national chains have deep
... Les mer
FDI, Technology and Innovation

Redigert av N. S. Siddharthan, K. Narayanan ...

Serie serien Economics and Finance (R0)
This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few decades; in particular, now that many countries have globalised their economies. The book begins by ... Les mer

1 012,44 kr

This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few decades; in particular, now that many countries have globalised their economies. The book begins by
... Les mer
Global Fashion Business

International Retailing, Marketing, and Merchandising

av Dr. Byoungho Ellie Jin ...

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. ... Les mer

408,57 kr

In today's climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles.
... Les mer
Omnichannel Retailing for the Fashion Business

- with STUDIO

av Dr. Tunmin Catherine Jai, Jihyun Vick ...

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This ... Les mer

956,65 kr

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This
... Les mer
How Walmart Is Destroying America (And the World)

And What You Can Do about It

av Bill Quinn ...

After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues ... Les mer

132,99 kr

After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues
... Les mer
Franqueado feliz vende bem

conheça os segredos do método de aceleração comercial proselling e descubra como ele ajudou centenas de franqueados a baterem suas metas e realizarem seus sonhos

av Alexandre Sita ...

O que um franqueado precisa saber e fazer para alcançar suas metas? Quais atitudes podem auxiliá-lo e são responsáveis por deslanchar o negócio? No momento de publicação desta obra, o autor Alexandre Sita, que tem a resposta para essas e diversas outras perguntas, possui quase 500 unidades franqueadas em atendimento. Sua metodologia, bem explicada nestas páginas, tem um conjunto de processos ... Les mer

55,00 kr eller gratis med Kobo Plus

O que um franqueado precisa saber e fazer para alcançar suas metas? Quais atitudes podem auxiliá-lo e são responsáveis por deslanchar o negócio? No momento de publicação desta obra, o autor Alexandre Sita, que tem a resposta para essas e diversas outras perguntas, possui quase 500 unidades franqueadas em atendimento. Sua metodologia, bem explicada nestas páginas, tem um conjunto de processos
... Les mer
Museum Store: The Manager's Guide

Basic Guidelines for the New Museum Store Manager

Redigert av Museum Store Association ...

Serie serien Museum Store Association
Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It ... Les mer

995,04 kr

Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It
... Les mer

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Anbefalt for deg

Detaljhandel e-bøker

The Design of Everyday Things

Something New at the Borrow a Bookshop

The Kingdom of Prep

The Revenge of Analog

The Warehouse Revolution

Wal-Mart

The Truth About Electronic Marketing

The Reid Method

Handelsmarkenmanagement

Quick Guide Sound Marketing

Retail Buying

Advanced Guide to Google Analytics 4

Sound Branding

Merchandise Planning Workbook

L’internationalisation des productions cinématographiques et audiovisuelles

Quick Guide Sound Marketing

Bonusprogramme

The Supermarket Customer Experience System

FDI, Technology and Innovation

Global Fashion Business

Omnichannel Retailing for the Fashion Business

How Walmart Is Destroying America (And the World)

Franqueado feliz vende bem

Museum Store: The Manager's Guide