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  • The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

    The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Les mer

    94,59 kr

  • Sales Enablement

    A Master Framework to Engage, Equip, and Empower A World-Class Sales Force

    Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this ... Les mer

    217,39 kr

  • En enkel tilnærming til profesjonell kommunikasjon

    Den praktiske guiden til profesjonell kommunikasjon og de beste strategiene for forretningskommunikasjon fra et skriftlig og mellommenneskelig synspunkt

    Hvordan kommuniserer du på arbeidsplassen? Hva er de beste strategiene for å håndtere kunder og leverandører? Hvordan håndterer du problemer og misforståelser som kan oppstå på kontoret? Denne boken samler den kunnskapen som er nødvendig for å svare på disse spørsmålene og for å skape løsninger for å få det beste ut av forretningsrelasjonene dine.Målet er å gi leseren en rekke virkelig praktiske ... Les mer

    18,84 kr eller gratis med Kobo Plus

  • Hooked

    How to Build Habit-Forming Products

    av Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Les mer

    167,89 kr

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    av Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Les mer

    193,73 kr

  • $100M Offers

    How To Make Offers So Good People Feel Stupid Saying No

    Serie Bok 1 - Acquisition.com $100M Series
    ** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Les mer

    141,94 kr eller gratis med Kobo Plus

  • Moral Reasoning at Work

    Rethinking Ethics in Organizations

    This book is open access under a CC-BY license. Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It argues that decision-makers must go beyond compliance and traditional approaches to ethics to prepare for moral dilemmas.The second edition has been updated with a range of ... Les mer

    Gratis

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Les mer

    193,73 kr

  • Persoonlijke effectiviteit in zaken

    Direct toepasbaar in uw praktijk

    Elke dag zijn er situaties waarin het aankomt op uw persoonlijke effectiviteit. Lastige onderhandelingen, een presentatie voor een kritisch publiek, een vergadering die uit de hand loopt, een acquisitie gesprek waar u tegenop kijkt. Zes korte hoofdstukken met tips & tricks. Compleet door de vele links met achtergrond informatie. Van belang voor uw werk en loopbaan door de zakelijke inslag. ... Les mer

    Gratis

  • Building a StoryBrand 2.0

    Clarify Your Message So Customers Will Listen

    av Donald Miller ...
    When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Les mer

    207,55 kr

  • The Digital Marketing Handbook

    Deliver Powerful Digital Campaigns

    Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it ... Les mer

    348,89 kr

  • $100M Leads

    How to Get Strangers to Want to Buy Your Stuff

    Serie Bok 2 - Acquisition.com $100M Series
    You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Les mer

    141,94 kr eller gratis med Kobo Plus

  • 5 Steps to Quit Your Job and Become a Millionaire in Less Than a Year!

    Hardness The Power of the Internet, and Use it to Transform Your Life!

    av Ethan Thomas ...
    Financial Freedom Should be Your top Priority in this day and age. Yes, there are lots of jobs and lots of people have jobs. However, have you noticed all the small little changes that are going on in our society today?More and more jobs are being replaced by robots and people are losing jobs because of being replaced by a machine. For example, you see at the grocery store; they have a self ... Les mer

    Gratis

  • Almost Free Money: How to Make Significant Money on Free Items That You Can Find Anywhere, Including Garage Sales, Scrap Metal, and Discarded Items

    Almost Free Money, #1

    av Eric Michael ...
    Serie Bok 1 - Almost Free Money
    Almost Free Money?? Where do I sign up?!Are you looking for a fun way to make some extra cash and make ends meet?Would you like to launch your own home business with very little start-up costs?Are you a stay-at-home parent or retired senior looking for financial freedom?Are you already an internet seller who is bored with the selling the same old crap or tired of competing with other sellers for ... Les mer

    Gratis

  • Deal Coaching is a Lost Art

    av Peter Bourke ...
    Effective deal coaching is a lost art. Many VP's of Sales know they're not winning their fair share of new business and are frustrated because they can't put their finger on the root cause(s).In the 15 years since Peter Bourke left Accenture to join The Complex Sale he has worked with dozens of companies who are intent on improving their sales effectiveness. With few exceptions, the key ... Les mer

    Gratis

  • Obvious Adams

    Masters of Marketing Secrets: The Story of a Successful Marketer

    Serie serien Masters of Marketing Secrets
    Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Les mer

    Gratis

  • Scientific Advertising

    Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you. ... Les mer

    9,37 kr

  • Competing Against Luck

    The Story of Innovation and Customer Choice

    The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Les mer

    207,55 kr

  • Drive

    The Surprising Truth About What Motivates Us

    The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Les mer

    80,48 kr

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online

    “Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online.” -- Anthony Robbins“Russell is not a ‘pretend’ expert, but ... Les mer

    22,39 kr

  • The Naked Truth About Self-Publishing: Updated & Revised Second Edition

    The Naked Truth is not just another book about self-publishing. Nine New York Times Bestselling authors share their knowledge, their experiences, and their souls.  Jana DeLeon- A former CFO discusses taxes, corporations, LLCs, employees, deductions and many other things to help form your own author co-op. Tina Folsom- An expert and bestseller in the foreign market. What to watch out for when ... Les mer

    Gratis

  • Fanatical Prospecting

    The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

    av Jeb Blount ...
    Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales ... Les mer

    197,79 kr

  • A Short Guide to Making Persuasive Sales Calls

    Making sales calls isn’t easy. And despite the multiple advances in sales tech over the years, the sales call is still just as important to businesses. No matter what the industry, a good sales call can get things going in the right direction. ... Les mer

    Gratis

  • Pricing Strategies

    Harvesting Product Value

    Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business.The author demystifies the ... Les mer

    1 095,31 kr