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What Everyone Needs to Know®

av Mara Einstein ...

Serie serien What Everyone Needs To Know®
That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Les mer

104,06 kr

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last
... Les mer
Content Confusion

News Media, Native Advertising, and Policy in an Era of Disinformation

av Michelle A. Amazeen ...

Serie serien Information Policy
How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native ... Les mer

362,19 kr

How mainstream news organizations and advertisers contribute to and legitimize disinformation by blurring the line between ads and journalism.We often blame social media for the rampant problem of disinformation, but the truth is that mainstream news media is often equally at fault. Not only do news outlets disguise paid content to look like online news articles, a practice called “native
... Les mer
Selling the Sacred

Religion and Marketing from Crossfit to QAnon

Redigert av Mara Einstein, Sarah McFarland Taylor ...

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social ... Les mer

542,69 kr

There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social
... Les mer
Dijital Reklamın Gizli Dünyası

av Mara Einstein ...

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr ... Les mer

34,01 kr

Sosyal medya ortamlarında ya da geleneksel medya ortamlarında genellikle gerçeklere dayalı gazeteciliğe benzeyen içerikler aslında sandığınız gibi doğal haber değil. Hepsi reklamcılık ürünü. Kullanıcıların dikkatine: Arkasında bir şirket sponsoru olmayan “içerik” bulmak artık neredeyse imkânsız.Bu bizi neden mi ilgilendiriyor? Çünkü kişisel veriler, kişisel ilişkiler ve kimliklerimiz şirket kâr
... Les mer
Compassion, Inc.

How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help

av Mara Einstein ...

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she ... Les mer

297,89 kr

Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she
... Les mer
Religion and Reality TV

Faith in Late Capitalism

Redigert av Mara Einstein, Katherine Madden, Diane Winston ...

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist ... Les mer

542,69 kr

Why is reality television flourishing in today's expanding media market? Religion and Reality TV: Faith in Late Capitalism argues that the reality genre offers answers to many of life's urgent questions: Why am I important? What gives my life meaning? How do I present my best self to the world? Case studies address these questions by examining religious representations through late capitalist
... Les mer
Media Diversity

Economics, Ownership, and the Fcc

av Mara Einstein ...

Serie serien Routledge Communication Series
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and ... Les mer

529,76 kr

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and
... Les mer
Brands of Faith

Marketing Religion in a Commercial Age

av Mara Einstein ...

Serie serien Media, Religion and Culture
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects ... Les mer

542,69 kr

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects
... Les mer
Lydbøker

Hoodwinked

How Marketers Use the Same Tactics as Cults

av Mara Einstein, PhD ...

Fortalt av Mara Einstein ...

Uforkortet

10 timer 43 min

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This ... Les mer

189,28 kr

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.This
... Les mer

Strange Rites

New Religions for a Godless World

av Tara Isabella Burton ...

A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting ... Les mer

92,29 kr

Også tilgjengelig som: Lydbok

A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age.Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy.While rejecting
... Les mer

Også tilgjengelig som: Lydbok
Saving Grace

Speak Your Truth, Stay Centered, and Learn to Coexist with People Who Drive You Nuts

av Kirsten Powers ...

**The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has ... Les mer

70,45 kr

Også tilgjengelig som: Lydbok

**The CNN senior political analyst and USA Today columnist offers a path to navigating the toxic division in our culture without compromising our convictions and emotional well-being, based on her experience as a journalist during the Trump era, interviews with experts, and research on what leads people to actually change their minds.“Bracing, elevating, and essential . . . Kirsten Powers has
... Les mer

Også tilgjengelig som: Lydbok
Consuming Religion

av Kathryn Lofton ...

Serie serien Class 200: New Studies in Religion
"Takes us through the Kardashians, cubicle design, and Goldman Sachs, among other phenomena, to reveal the relationship of religion and popular culture." — Reading ReligionWhat are you drawn to like, to watch, or even to binge? What are you free to consume, and what do you become through consumption? These questions of desire and value, Kathryn Lofton argues, are questions for the study of ... Les mer

143,00 kr eller gratis med Kobo Plus

"Takes us through the Kardashians, cubicle design, and Goldman Sachs, among other phenomena, to reveal the relationship of religion and popular culture." — Reading ReligionWhat are you drawn to like, to watch, or even to binge? What are you free to consume, and what do you become through consumption? These questions of desire and value, Kathryn Lofton argues, are questions for the study of
... Les mer

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Bøker fortalt av Mara Einstein

Advertising

Content Confusion

Selling the Sacred

Dijital Reklamın Gizli Dünyası

Compassion, Inc.

Religion and Reality TV

Media Diversity

Brands of Faith

Hoodwinked

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Strange Rites

Saving Grace

Consuming Religion