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Data Analytics Applications e-Bøker Serie

Viser 1 – 12 av 12 resultater resultater
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  • Digital Transformation in Sports

    Redigert av Jillian McNiff Villemaire, Haiyan Huang ...
    Serie serien Data Analytics Applications
    The sports industry is one of the most robust and competitive sectors in the world. Over the last decade, the integration of technology into sports has dramatically transformed the dynamics of how the sports industry operates. Sports analytics (i.e., the integration of data science and sports) is at the forefront of this digital transformation. Sports analytics encompasses the applications of ... Les mer

    683,73 kr

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  • Digital Business Models in Sport

    Redigert av Mateusz Tomanek, Wojciech Cieslinski, Michal Polasik ...
    Serie serien Routledge Research in Sport Business and Management
    Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how ... Les mer

    Gratis

  • Equity Crowdfunding in Sports Clubs

    Consumer-Oriented Strategic Marketing

    av Szczepan Kościółek ...
    Serie serien Routledge Research in Sport Business and Management
    This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.Presenting international cases and data, including from European football, the book explains how crowdfunding ... Les mer

    Gratis

  • Data Analytics in Marketing, Entrepreneurship, and Innovation

    Redigert av Mounir Kehal, Shahira El Alfy ...
    Serie serien Data Analytics Applications
    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that ... Les mer

    721,03 kr

  • Strategic Brand Management In and Through Sport

    Redigert av Argyro Elisavet Manoli ...
    This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.Despite decades of extensive research, brand management remains a priority for academics and practitioners alike. To this day, ample new and insightful research are being conducted on the matter, with questions around how a brand can be ... Les mer

    733,46 kr

  • Knowledge Management and Organizational Learning

    Redigert av William R. King ...
    Serie serien Business and Management (R0)
    Knowledge management (KM) is a set of relatively-new organizational activities that are aimed at improving knowledge, knowledge-related practices, organizational behaviors and decisions and organizational performance. KM focuses on knowledge processes—knowledge creation, acquisition, refinement, storage, transfer, sharing and utilization. These processes support organizational processes involving ... Les mer

    2 363,31 kr

  • The Routledge Companion to Marketing Research

    Redigert av Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi ...
    Serie serien Routledge Companions in Marketing, Advertising and Communication
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Les mer

    609,13 kr

  • Sports Sponsorship and Branding

    Global Perspectives and Emerging Trends

    Redigert av Ho Keat Leng, James J. Zhang ...
    Serie serien World Association for Sport Management Series
    This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and ... Les mer

    596,69 kr

  • Transformations in E-Business Technologies and Commerce: Emerging Impacts

    Redigert av In Lee ...
    As e-business grows around the world, there is an increased need for resources that assist in the understanding of the key aspects and implications related to these technologies. The research that is being done now will be the cornerstone of not only e-business, but business in general for years to come. Transformations in E-Business Technologies and Commerce: Emerging Impacts is both a snapshot ... Les mer

    1 648,00 kr

    FORHÅNDSBESTILL

  • Sport Consumer Behaviour

    Marketing Strategies

    av Daniel C Funk, Kostas Alexandris, Heath McDonald ...
    Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Written by three of the world’s leading sports marketing academics, the book covers all the key ... Les mer

    646,43 kr

  • Customer Loyalty and Supply Chain Management

    Business-to-Business Customer Loyalty Analysis

    av Ivan Russo, Ilenia Confente ...
    Serie serien Routledge Studies in Business Organizations and Networks
    Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly ... Les mer

    609,13 kr

  • Achieving Digital Transformation through Analytics and AI

    av Jay Liebowitz ...
    Serie Bok 8 - Digital Transformation: Accelerating Organizational Intelligence
    Due to the rapid emergence of the development and use of Analytics and AI in organizations, this book focuses on these aspects related to digital transformation. We are in the midst of the GenAI craze, with prompt engineering, large language models, and AI ethics playing key roles. According to estimates, about 329 million terabytes of data are created each day [https://explodingtopics.com/blog ... Les mer

    648,37 kr