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Systems Theory and Agile Brand Management

The Educative View of Branding

av Jan Lies ...

Serie serien Systems Thinking
Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems ... Les mer

596,69 kr

Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems
... Les mer

Design Thinking for Strategic Innovation

What They Can't Teach You at Business or Design School

av Idris Mootee ...

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and ... Les mer

291,39 kr

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and
... Les mer
Experience Design

A Framework for Integrating Brand, Experience, and Value

av Patrick Newbery, Kevin Farnham ...

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Les mer

251,99 kr

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how
... Les mer
Dialogic Organization Development

The Theory and Practice of Transformational Change

Redigert av Gervase R. Bushe, Robert J. Marshak ...

A Dynamic New Approach to Organizational ChangeDialogic Organization Development is a compelling alternative to the classical action research approach to planned change. Organizations are seen as fluid, socially constructed realities that are continuously created through conversations and images. Leaders and consultants can help foster change by encouraging disruptions to taken-for-granted ways of ... Les mer

605,89 kr

A Dynamic New Approach to Organizational ChangeDialogic Organization Development is a compelling alternative to the classical action research approach to planned change. Organizations are seen as fluid, socially constructed realities that are continuously created through conversations and images. Leaders and consultants can help foster change by encouraging disruptions to taken-for-granted ways of
... Les mer
Transforming Your Leadership Culture

av John B. McGuire, Gary Rhodes ...

Serie Bok 120 - J-B CCL (Center for Creative Leadership)
CCL fellows McGuire and Rhodes replace the common and popular myth that change in organizational culture is beyond the reach of mere mortals. They offer a practical guide for achieving feasible culture transformation by helping leaders see how leading the culture and managing the operations are two sides of the same coin. The book provides guidance and resources that helps leaders decide: (1) what ... Les mer

456,69 kr

CCL fellows McGuire and Rhodes replace the common and popular myth that change in organizational culture is beyond the reach of mere mortals. They offer a practical guide for achieving feasible culture transformation by helping leaders see how leading the culture and managing the operations are two sides of the same coin. The book provides guidance and resources that helps leaders decide: (1) what
... Les mer
The Power of the 2 x 2 Matrix

Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

av Alex Lowy, Phil Hood ...

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They ... Les mer

558,99 kr

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They
... Les mer
Flawed Advice and the Management Trap:How Managers Can Know When They're Getting Good Advice and When They're Not

How Managers Can Know When They're Getting Good Advice and When They're Not

av Chris Argyris ...

Flawed Advice and the Management Trap: How Managers Can Know When They're Getting Good Advice and When They're Not is the first book to show how and why so much of today's business advice is flawed, and how managers and executives can better evaluate advice given to their firms Practitioners and scholars agree that businesses in the coming millennium will be managed differently than firms of the ... Les mer

398,19 kr

Flawed Advice and the Management Trap: How Managers Can Know When They're Getting Good Advice and When They're Not is the first book to show how and why so much of today's business advice is flawed, and how managers and executives can better evaluate advice given to their firms Practitioners and scholars agree that businesses in the coming millennium will be managed differently than firms of the
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Mba Admissions Strategy: From Profile Building To Essay Writing

av Avi Gordon, Windy Dryden ...

This accessible, well-written book is a must-have for the aspiring MBA applicant. The 2nd edition of MBA Admissions Strategy is an essential guide to the four aspects of a successful, competitive business school application. ... Les mer

305,66 kr

This accessible, well-written book is a must-have for the aspiring MBA applicant. The 2nd edition of MBA Admissions Strategy is an essential guide to the four aspects of a successful, competitive business school application.
... Les mer
Building Anti-Fragile Organisations

Risk, Opportunity and Governance in a Turbulent World

av Tony Bendell ...

Every day human organisations fail. Building Anti-Fragile Organisations explores a powerful alternative framework for risk in the design and management of human systems. Anti-Fragility is a new way of thinking about mitigating risk that builds on earlier work on the characteristics of biological systems that, being more than just robust, actually improve their resilience through being stressed. ... Les mer

770,76 kr

Every day human organisations fail. Building Anti-Fragile Organisations explores a powerful alternative framework for risk in the design and management of human systems. Anti-Fragility is a new way of thinking about mitigating risk that builds on earlier work on the characteristics of biological systems that, being more than just robust, actually improve their resilience through being stressed.
... Les mer
Strategy in Practice

A Practitioner's Guide to Strategic Thinking

av George Tovstiga ...

A practitioner-focused approach to strategy and real-world strategic thinkingThis 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations ... Les mer

424,79 kr

A practitioner-focused approach to strategy and real-world strategic thinkingThis 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations
... Les mer
Managerial Dilemmas

Exploiting paradox for strategic leadership

av John Storey, Graeme Salaman ...

In the midst of the most severe recession for 80 years there is little need to argue that organizations are beset by dilemmas and paradoxes. Confidence in prevailing business models and in the underlying assumptions underpinning business decisions over many decades has now been shaken. But it is not enough to rail against arrogance and greed. Within their own (flawed) assumptions bankers and ... Les mer

385,79 kr

In the midst of the most severe recession for 80 years there is little need to argue that organizations are beset by dilemmas and paradoxes. Confidence in prevailing business models and in the underlying assumptions underpinning business decisions over many decades has now been shaken. But it is not enough to rail against arrogance and greed. Within their own (flawed) assumptions bankers and
... Les mer
Getting to the Bottom of Top

Foundations of the Methodologies of the Technology of Participation

av Wayne, Jo Nelson ...

People demand authentic participation in decisions that affect their lives. ToP methods answer that call because they reflect how humans think, growing out of reflective inquiry into what works in real life and the study of phenomenology and existentialism. This book explores the foundational understandings of this body of knowledge and its practice. Getting to the Bottom of ToP works at two ... Les mer

35,00 kr

People demand authentic participation in decisions that affect their lives. ToP methods answer that call because they reflect how humans think, growing out of reflective inquiry into what works in real life and the study of phenomenology and existentialism. This book explores the foundational understandings of this body of knowledge and its practice. Getting to the Bottom of ToP works at two
... Les mer

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Systems Thinking e-Bøker Serie

Systems Theory and Agile Brand Management

Folk som leste denne likte også

Design Thinking for Strategic Innovation

Experience Design

Dialogic Organization Development

Transforming Your Leadership Culture

The Power of the 2 x 2 Matrix

Flawed Advice and the Management Trap:How Managers Can Know When They're Getting Good Advice and When They're Not

Mba Admissions Strategy: From Profile Building To Essay Writing

Building Anti-Fragile Organisations

Strategy in Practice

Managerial Dilemmas

Getting to the Bottom of Top