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Workbook e-Bøker Serie

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  • Information Design Workbook, Revised and Updated

    Graphic approaches, solutions, and inspiration

    av Kim Baer ...
    Serie serien Workbook
    Information Design Workbook, Revised and Updated takes a methodical, yet comprehensive, approach to conveying the fundamentals of effective, innovative information design by examining history, theory, criticism, technology and media, process, method, and practice. With several new case studies and the latest approaches, you'll learn how to create visually compelling and meaningful graphics.Opening ... Les mer

    225,29 kr

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  • Art, Inc.

    The Essential Guide for Building Your Career as an Artist

    av Lisa Congdon ...
    You don't have to starve to be an artist. Build a career doing what you love.In this practical guide book, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond.• Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more• ... Les mer

    123,00 kr

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    av Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Les mer

    281,69 kr

  • Fundamentals of Writing:

    How to write articles, media releases, case studies, blog posts and social media content

    av Paul Lima ...
    Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for ... Les mer

    34,53 kr eller gratis med Kobo Plus

  • X: The Experience When Business Meets Design

    av Brian Solis ...
    Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Les mer

    338,09 kr

  • Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls

    av Michael D. Krause ...
    Get More Face Time and Higher Close Rates--the SMART WaySmart Prospecting That Works Every Time! introduces a proven sales method that balances social media marketing strategies, online applications, and traditional appointment-setting techniques to help you connect with more clients and close more sales than ever."Krause is an uncommon salesperson and author who can turn his common sense into ... Les mer

    142,49 kr

  • Copywriting Second Edition

    Successful Writing for Design, Advertising, Marketing

    av Mark Shaw ...
    Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.Using a series of exercises and up-to-date illustrated ... Les mer

    236,62 kr

  • Mobilized

    An Insider's Guide to the Business and Future of Connected Technology

    av SC Moatti ...
    A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook ... Les mer

    92,00 kr eller gratis med Kobo Plus

  • A Designer's Research Manual, 2nd edition, Updated and Expanded

    Succeed in Design by Knowing Your Clients and Understanding What They Really Need

    av Jenn Visocky O'Grady, Ken Visocky O'Grady ...
    Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design ... Les mer

    246,49 kr

  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    av Álvaro Rojo Duran ...
    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Les mer

    Gratis

  • The Aisles Have Eyes

    How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

    av Joseph Turow ...
    The author of Media Today offers "a trenchant, timely, and troubling account of [retailers'] data-mining, in-store tracking, and predictive analytics" ( The Philadelphia Inquirer).By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it ... Les mer

    89,00 kr eller gratis med Kobo Plus

  • Clickology

    What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

    av Graham Jones ...
    The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and ... Les mer

    151,40 kr