This is the first comprehensive, professional manual on concert direction, providing step-by-step guidance on transforming live music performances into intentional theatrical experiences through set design, lighting, blocking, audience engagement, and emotional continuity.While theater and film have established norms and training for directors, concerts have lacked an equivalent discipline—leaving a creative leadership void in most productions. This book argues that concert directi...

Why does no one blink when they are charged three dollars for a cup of coffee?Why do grown men sleep on the street overnight to buy video game systems?How do Dollar Stores cheerfully charge a dollar for a 25 cent pack of gum?What are the pitfalls of Brand Name Loyalty?And how do you get an entire car-full of pudding for free? "Stand-up economist" Sam Pocker delves into these hard-hitting questions -- and the result is a fascinating, wry, and amusing account of ...

Learn to master your finances with this practical guide full of tips and techniques that help you live rich while spending less.Money isn't the most important thing in a woman's life—but it effects every aspect of how we live. So if you want to enjoy the best of life, it's important to be money savvy. Living the Savvy Life teaches you how to be mindful about money so that you have it when you need it—and also when you truly want to splurge or treat yoursel...

The bestselling author of The Millionaire Next Door reveals easy ways to build real wealthWith well over two million of his books sold, and huge praise from many media outlets, Dr. Thomas J. Stanley is a recognized and highly respected authority on how the wealthy act and think. Now, in Stop Acting Rich ? and Start Living Like a Millionaire, he details how the less affluent have fallen into the elite luxury brand trap that keeps them from acquiring wealth ...

What if Life Wasn't About 50 Years of Wage-Slavery, Paying Bills and then Dying?Tired of sleepwalking through a mediocre life bribed by mindless video-gaming, redemptive weekends, and a scant paycheck from a soul-suffocating job? Welcome to the SCRIPTED club— where membership is neither perceived or consented.The fact is, ever since you’ve been old enough to sit obediently in a classroom, you have been culturally engineered for ser...

An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas.With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX.Miki, a successful serial social entrep...

Start your network marketing prospecting and presentations with first sentences that work.Your network marketing prospects pre-judge you, so manage that judgment in your favor.For many distributors, the hardest part of prospecting and presenting is the first sentence. If the first sentence is good, the prospect becomes interested and engaged. If the first sentence is bad, it is hard to recover the prospect's interest and confidence.Do new distributors have proven first sent...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the wo...

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo LessSmall is the New Big is packed with ...

Afraid of closing?That is an understatement. I used to talk with prospects on and on and on, afraid to close. I thought if I kept the conversation going long enough, they would eventually volunteer their "yes" decision.Of course, that never happened.So, in my lifelong quest to avoid rejection, I had to find new and effective closes that work.Here are 46 years' worth of our best closes. All of these closes are kind and comfortable for prospec...

Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on--the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise Restaurant Management walks you step by step through each aspect of opening and managing a restaurant. This guide covers the practical issues you'll face on a daily basis and offers tips from an experienced restauranteur about the risks and rewards of restauran...