When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighte...

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confu...

Two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets.Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million dollars in only one minute? The answer just might surp...

It is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity, and determination.In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, an...

Two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets.Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million dollars in only one minute? The answer just might surp...

Rethink the Way You ThinkIn hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventi...

Tempted to Give Up? Here’s How to Keep GoingIf you browse through the interviews with some of the most successful people on Earth, you’ll find one common piece of advice shared by virtually all of them:They never give up on their big goals.Research shows that grit is a better predictor for success than any other factor. The ability to keep going despite setbacks is more important than your IQ, character or other ext...

**Wall Street Journal Bestseller"The pick of 2014's management books." –Andrew Hill, Financial Times"One of the top business books of the year." –Harvey Schacter, The Globe and MailBestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows.**Sutton and Rao have devoted much of the ...

In the tradition of A Whole New Mind and The War of Art, graffiti artist and corporate thought leader, Erik Wahl explores the power of creativity to achieve superior performance.Somehow we’ve come to believe that creativity is reserved for the chosen few: the poets, the painters, the writers. The truth is creativity is in all of us and re-discovering it is the key to unlocking your fullest potential.Unthink pushes us beyond our traditional...

“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven LevittGame theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse arr...

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: co...