Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who alre...

THEY'VE FAKED YOUR CHILD'S DEATH. AND IF YOU DON'T GIVE THEM WHAT THEY WANT, THEY'LL MAKE IT A REALITY.Things have been difficult for Annie since her husband left; her teenage daughter, Isla, has become a ghost of her former self. Annie's terrified that Isla might do something desperate, and she'll lose her, too. So when Annie receives a video of herself crying at Isla's funeral, her blood runs cold.Confused and horrified, Annie races upsta...

She thought he was gone. She was wrong.Fifteen years ago, a serial killer was on a rampage murdering young women in Middlehampton. Then, suddenly, the killings stopped, and the murderer was never found…So when the body of another young woman is found bearing the twisted killer’s unique hallmark—the overpowering stench of lavender and an origami heart—DS Kat Ballantyne knows this can only mean one thing: the killer is back.For Kat, whose best friend ...

THEY'VE FAKED YOUR CHILD'S DEATH. AND IF YOU DON'T GIVE THEM WHAT THEY WANT, THEY'LL MAKE IT A REALITY.Things have been difficult for Annie since her husband left; her teenage daughter, Isla, has become a ghost of her former self. Annie's terrified that Isla might do something desperate, and she'll lose her, too. So when Annie receives a video of herself crying at Isla's funeral, her blood runs cold.Confused and horrified, Annie races upsta...

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Detective Ford has a cold-blooded killer to catch. But can he escape his own dark secrets?Barely a month since his promotion to Inspector, DI Ford is called in to investigate the murder of a young nurse and her son in a small flat in Salisbury. There are few clues, and no apparent motive, but Ford can sense that there’s a serial killer at work. After all, he knows from brutal personal experience how killers cover their tracks…It’s been six years since Ford ...

A famous victim. A locked room. Dark secrets. For DS Ballantyne, murder isn’t black and white.DS Kat Ballantyne came to the crime-writing festival for an escape. Instead she’s walked straight into a murder scene.Moments before he’s due on stage, a famous novelist is found dead in a locked room. It looks like natural causes, but Kat sees tiny clues that suggest murder. As she investigates, she uncovers literary rivalries, personal vendettas and hidden agenda...

Suicide or murder? DI Ford is sure there’s a killer to catch, but time is running out.A young female soldier is found on Salisbury Plain, her throat cut and a bloody knife in her dead hand. Everyone assumes that she killed herself. But something doesn’t feel right to DI Ford; the whole scene seems staged. Convinced of foul play, and despite fierce opposition from the army brass and his own superiors, Ford launches a murder investigation.Years on from his wi...

A country manor. Two murders. Multiple suspects. Can DI Ford solve the case before his own dark past is exposed?After a dog walker discovers human remains in a badger sett in the idyllic Salisbury countryside, DI Ford is called in to lead the ensuing murder investigation. When a second victim turns up in a nearby pond, Ford is determined to find the connection.Both victims met their fate near the sprawling Alverchalke Estate, ancestral home of a decorated w...

In this family, everyone is telling lies.Pete never wanted another child. Before baby Erin was born, they were happy. If Natalie hadn't got pregnant, he would never have done what he did.Natalie knows things have been difficult since the surprise arrival of Erin. Life with Pete and their two other children - Emily and Zadie - has been balancing on a knife-edge.Now their home is full of guests at a party Natalie didn't want to throw - and she's about...

A mother with a dark secret...A daughter dying to tell.When 3-month-old Max is abducted, his parents are plunged into their worst nightmare. Devastated mum Sarah only took her eyes off him for a second, but that doesn't stop her guilt. Even husband Jake can't hide his anger that their little boy went missing on her watch.By contrast there are smiles and celebration at a caravan park in Lincolnshire, as baby Blaze is introduced to the...

'Best book I have read this year' Reader Review, ⭐⭐⭐⭐⭐'Prepare for sleepless nights' Reader Review, ⭐⭐⭐⭐⭐'WOW' Reader Review, ⭐⭐⭐⭐⭐'I need to have a lie down!' Reader Review, ⭐⭐⭐⭐⭐'Loved every bit of it' Reader Review, ⭐⭐⭐⭐⭐'I could not put this down' Reader Review, ⭐⭐⭐⭐⭐Prepare to read the most exhilarating thriller from M.J. Arlidge yet....