Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix.Updated with the most recent statistical information as well as current examples and case studies, this tex...

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text ...

In 1910, a missionary visitor arrives at Sophiny Mumms convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is notand begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged fight before she elopes. Shortly thereafter, Sophiny learns that the missionary is not who he pretends to be and that her friends elopement has resulted in a mysterious disappearance. Antoinette...

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of ...

The concept of emotional intelligence (EI), which has steadily gained acceptance in psychology, seems particularly well suited to the work of school counselors and school psychologists who must constantly deal with troubled and underperforming students. To date, however, no book has systematically explained the theoretical and scientific foundations of emotional intelligence and integrated this information into the roles and functions of school counselors and other school personnel. In add...

Barbara Cherish's upbringing in Nazi-occupied Poland was one of relative wealth and comfort. But her father's senior position in the Nazi Party meant that she and her brothers and sisters lived on a knife edge. In 1943 he became commandant of perhaps the most infamous of all the concentration camps: Auschwitz.The author tells her father's story with clarity and without judgement, detailing his relationship with his family and his unceasing love for his mistress, as...

Gold Medal Winner, 2014 Global Ebook Awards (Communications category).Who would imagine that one word could change your life? Introducing the S.H.A.R.E.™ Tools, which together spell the word that leads to positive connections and the success of Revolutionary Conversations.Developed over the course of 25 years by business re-engineering specialist Mark Fowler and refined with human resources professional Noal McDonald and noted public relations authority and ...

Fifteen-year-old Hanna Berkenski journeys from her family's tiny apartment in the Warsaw Ghetto through an awful night spent in a cattle-car with her mother and sister to the welcoming orchestra at Auschwitz where she was to be a violinist for three years.As the train arrives at Auschwitz, flowers, sunshine and music feel like warm welcomes to her. She's been told she'll be spending the next few weeks in a "work camp" until her family can be reunited and relocated. Even the snowfla...

I Shall Live tells the gripping true story of a Jewish family in Germany and Russia as the Nazi party gains power in Germany. When Henry Orenstein and his siblings end up in a series of concentrations camps, Orenstein's bravery and quick thinking help him to save himself and his brothers from execution by playing a role in the greatest hoax ever pulled on the upper echelons of Nazi command.Orenstein's lucid prose recreates this horrific time in history and his constant stru...

Petit Claude, The Orphan of Auschwitz is the poignant, but also heartlifting true story of a little Jewish boy who was rescued from a Nazi prison and then sheltered in the home of a young French Christian couple. Little Claude Blum - Petit Claude, as he was called then - would never forget his fourth birthday. September 14, 1942 was engraved upon his memory, not because it was celebrated by candles to blow out and wish on, but because that was the day the Gestapo took his beloved mother fr...

Unshed Tears, written soon after the war, relates the authors experiences of being deported to a ghetto and then to Auschwitz and Bergen Belsen. It has only very recently been published. Although it has been written as a novel, it details events, which were all too tragically true.Edith Hofmann is a survivor of the Holocaust, born in Prague in 1927 as Edith Birkin. In 1941, along with her parents, she was deported to the Lodz Ghetto, where within a year both her parents had died. A...

When Charlotte escaped Vienna on the Kindertransport, she carried more than memories of Nazi persecution—she bore the wound of her mother's ultimate betrayal. Through twenty-five years of Friday lunches in Montreal, this remarkable Holocaust survivor finally reveals to author Leon Berger the devastating secret that shaped her entire existence. From Kristallnacht to the London Blitz to building a new life in Canada, Charlotte's story shows how trauma echoes across decades and continents. A ...